Visibility Service Pricing in 2026: Setup and Monthly Management Cost Logic
Visibility service pricing has two halves: a setup cost you buy once, and a monthly management cost you buy again every month. Five inputs move both halves. How many channels are in scope, how much content you publish, how hard your category is to compete in, how many languages you publish in, and whether video is included. Company size barely registers. In 2026 the only comparison that holds up between two suppliers is working time per line of work, because an hour means the same thing in both documents while a deliverable name does not.
Say you distribute industrial chemicals from Kocaeli to factories across two provinces, and you publish in Turkish and English. Your price comes from those five inputs, not from what the category supposedly costs. The only real figures below are the three AINEO packages, which are quoted in working time, and the worked example shows how to lay that time across your own lines.
Five inputs set the price, and company size is not one of them
BU BÖLÜMÜN ÖZETİ
- Channel count and content volume do most of the work
- Competition sets how long each gain takes
- Languages multiply, video compounds
Channels, content volume, competition, languages, video. Rank your own situation on those five before you ask anyone for a figure, and you will predict the shape of every quote you receive. A ten-person exporter with three channels and two languages buys more work than a sixty-person firm with one channel and one language.
Channel count and content volume do most of the work
Each channel adds publishing, formatting and a community load that does not shrink when your content count falls. Content volume sets the production hours on top. Together these two usually explain most of the gap between two quotes for the same company.
Competition sets how long each gain takes
In a crowded category the same article has to be better researched, better illustrated and better linked to land anywhere. That is more hours per item, not a different kind of item. Thin categories are cheap for exactly the same reason.
Languages multiply, video compounds
A second language is a second production line with its own writing and review pass, not a translation task. Video sits above every other line in hours per finished item, and adding either one changes the price band you are shopping in.
Setup is bought once, management is bought every month
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- What belongs inside setup
- What belongs inside management
- Where the share question is answered
Setup is the work that happens to your assets. Measurement, technical fixes, page structure, profile and account groundwork, the content standard itself. Management is the work that happens every month: production, publishing, optimization, reporting. Setup should be itemized and finite. Management should be itemized and repeatable.
What belongs inside setup
Analytics and Search Console properties under your own ownership, a technical pass on the site, page templates, the keyword and topic map, profile and listing cleanup. Setup is finished when the list is checked off, and a supplier who cannot write that list cannot price it either.
What belongs inside management
Content production at an agreed count, publishing across the agreed channels, internal linking, optimization of existing pages, and the report. If your scope sheet has a line nobody can place in setup or management, that line is decoration.
Where the share question is answered
How much of your revenue goes into either half is a separate calculation with its own starting percentages. Work it out from your own numbers using marketing visibility budget before you weigh any quote against it.
Working time is the unit that survives the comparison
BU BÖLÜMÜN ÖZETİ
- Ask for time per line, never one monthly total
- What one VERNIS means
- A flat rate per unit is good news, not a missed discount
Deliverable lists are written to flatter the supplier. Hours are not. Ask every supplier how much working time sits behind each line, then compare the time, the seniority of the person spending it, and the price per unit of it. Two quotes within a few percent of each other can hide a thirty percent gap in hours.
Ask for time per line, never one monthly total
One total tells you what to pay. Time per line tells you what you are buying and which line a cheaper document deleted. Request it in writing, because a verbal figure drifts once work starts.
What one VERNIS means
Adapte Dijital’s AINEO packages are quoted in a working-time unit called VERNIS, where one VERNIS equals 4,000 TL of focused net working time. Focused net means time spent on your account, not time your file sat in a queue. The unit lets a package be read as time rather than as a list of promises.
A flat rate per unit is good news, not a missed discount
When the rate per unit of working time stays the same across a supplier’s range, the price is tracking the work. When the rate falls as the package grows, something in the delivery has to get cheaper, and it is usually the seniority of whoever does the work.
The three AINEO packages, and how to read them
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- The rate does not drop as the package grows
- What grows instead of the discount
- Why a six-month price lock matters
These are the only published figures in this piece. Core is 120,000 TL for 30 VERNIS, Pro is 240,000 TL for 60 VERNIS, Max is 360,000 TL for 90 VERNIS, each plus VAT. Divide any row and you get the same 4,000 TL per VERNIS. The figures are fixed for six months, so a quote you read today still holds next quarter.
| Package | Price (plus VAT) | Working time | Rate per VERNIS |
|---|---|---|---|
| Core | 120,000 TL | 30 VERNIS | 4,000 TL |
| Pro | 240,000 TL | 60 VERNIS | 4,000 TL |
| Max | 360,000 TL | 90 VERNIS | 4,000 TL |
The rate does not drop as the package grows
Three times the price buys three times the working time, with no volume discount on the unit. That is the easiest thing to check in any pricing table: divide the price by the quantity of work and see whether the answer changes.
What grows instead of the discount
Two things rise with a bigger package. The quantity of working time, and the privileges attached to it, such as wider scope and closer access. What you never get is the same work delivered by a cheaper pair of hands.
Why a six-month price lock matters
A fixed window lets you budget, compare and decide without the number moving underneath you. It also suggests the work has been costed rather than guessed. Ask any supplier how long their figures hold.
A worked example: laying working time across your lines
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- How to read the allocation
- What to cut first if the total is too big
- What the example deliberately excludes
The table below is a worked example for the Kocaeli distributor: two languages, two social channels, six articles a month, two short videos. The split is illustrative and shows the method, not a quote. Thirty VERNIS is the total, and the point is where those units go rather than what they add up to.
| Line of work | What it covers | VERNIS |
|---|---|---|
| Technical and measurement setup | Properties, tracking, technical pass | 4 |
| Content production, two languages | 6 articles, written and reviewed twice | 9 |
| Product and category pages | Structure, copy, internal links | 4 |
| Local and profile work | Listings, two provinces, photos | 2 |
| Social publishing and community | Two channels, scheduling, replies | 5 |
| Short video | Two edits from supplied footage | 3 |
| Reporting and review | Report, review call, decisions | 3 |
| Total | Illustrative allocation | 30 |
How to read the allocation
Content and social together take roughly half the time. Setup takes a slice once and then releases it. Video takes three units for two finished items, the ratio that surprises people most.
What to cut first if the total is too big
Cut the second language, then the video count, then one channel. Never cut reporting, because that is the line that tells you whether the rest worked. The hour logic behind the social line is set out in social media management cost.
What the example deliberately excludes
Advertising spend, software licenses, photography shoots and legal translation. Those are pass-through costs with their own invoices. Keeping them outside the working-time table is what makes it comparable to anyone else’s.
What to check before you compare two prices
BU BÖLÜMÜN ÖZETİ
- Counts beat adjectives
- Nobody can price a position
- Compare the structures, then the numbers
Three checks, in order. Is the scope written with counts rather than adjectives. Is the working time stated per line. Is the exclusion list in writing, with the rate for anything extra. A document that passes all three can be compared to another document. One that fails any of them can only be believed or doubted.
Counts beat adjectives
“Regular content” and “active social management” cannot be priced or audited. Six articles and twelve posts can. Ask for the count, then ask what happens in a month where it is missed.
Nobody can price a position
Google states plainly that “Inclusion and ranking in Google Search results don’t cost money” and that participation in advertising changes neither, in its FAQ on site position in search. Its guidance on hiring a search specialist adds that “No one can guarantee a #1 ranking on Google”. A price attached to a promised position is priced on something the supplier does not control.
Compare the structures, then the numbers
Two offers built on different units are not comparable. Choosing between differently shaped offers has its own method in marketing packages compared, and the scoring sheet that ranks them sits in how to choose a digital agency.
Common mistake: taking the cheapest quote when neither quote states hours or scope in writing. Without counts and working time, you are comparing two adjectives and one number. The cheap document usually wins because a line was removed, and the line removed first is reporting.
Write your five inputs on one line this week, then ask every supplier for working time per line of scope. Our visibility work is quoted in the same unit, so the comparison runs on your sheet rather than ours. The questions worth asking in that first conversation are listed in choosing a marketing agency.
Frequently Asked Questions
Quick Summary
- Five inputs set the price: channels, content volume, competition, languages, video.
- Setup is bought once and itemized; management repeats on a cycle.
- Working time per line is the only unit that compares across suppliers.
- AINEO packages: Core 120,000 TL, Pro 240,000 TL, Max 360,000 TL, plus VAT.
- One VERNIS is 4,000 TL of focused net working time in every package.
- No supplier can price a search position, because nobody controls one.
Short Glossary
- VERNIS
- VERNIS is the working-time unit used in AINEO packages, one unit equal to 4,000 TL.
- Setup cost
- Setup cost is the one-off work on your assets that finishes when its list is complete.
- Pass-through cost
- Pass-through cost is a third-party expense invoiced separately from working time.
Next Step
List your channels, your content count, your languages and your video need on a single sheet, then send that sheet rather than a question to every supplier. Ask each one to answer in working time per line against those counts. If you are still deciding whether to buy the work at all or build it internally, the trade-off is weighed in agency vs in house marketing.
Updated: October 2026
Author: Ünsal Hanoğlu · Editor, Adapte Dijital · Reduces complicated work to a Monday to-do list.
Sık Sorulan Sorular
There is no single figure, because the price is set by five inputs: channel count, content volume, competition, language count and whether video is included. The published AINEO packages give one real reference point: Core at 120,000 TL for 30 VERNIS, Pro at 240,000 TL for 60 VERNIS, Max at 360,000 TL for 90 VERNIS, each plus VAT, with one VERNIS equal to 4,000 TL of focused net working time.
Not in the AINEO range. Every package divides down to the same 4,000 TL per VERNIS, so three times the price buys three times the working time. What rises with a bigger package is the quantity of time and the privileges attached to it, and the figures are fixed for six months.
Because a single service has no fixed quantity until your scope is known. One article in a thin category and one article in a crowded one are different amounts of work, and a second language doubles the writing and review pass. Ask for working time per line against your own counts instead of a list price.