Opening announcement examples: how to write one, plus 6 templates and channels
Most people searching for opening announcement examples want a clever line. A good one carries four facts instead: what opened, where, when, and what the reader should do now. Two sentences with those facts beat four paragraphs of celebration. Only the length changes by channel.
Most people do not know this: a bulk “we are open” SMS to your whole phone book is not allowed in Türkiye. Promotional SMS and email need prior consent, recorded in the Message Management System, known as İYS. Below are 6 templates for 6 channels and what the rule means in practice.
Which 4 facts does a good opening announcement carry?
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- What opened: what you sell, in one line
- Where: directions, not just an address
- When: day, time and opening hours
- What to do: one action
A good opening announcement answers four questions: what opened, where, when, and what should I do now. If one is missing, the reader likes the post but does not come. It works like a wedding invitation. Nobody wants the groom’s school report card on it; venue, time and address are enough.
What opened: what you sell, in one line
“A new spot” is not enough. “The neighbourhood’s sourdough bakery” puts a shelf of bread in the reader’s head. Your name comes second, because nobody knows it yet.
Where: directions, not just an address
A street address suits paperwork. “Across from the pharmacy, two doors from the bus stop” gets locals there faster. Directions first, address underneath.
When: day, time and opening hours
“Coming soon” is not a date. Write the day, the time and first-week hours. Readers should know what time your shutter goes up each morning.
What to do: one action
Marketers call this a call to action: the one thing you want from the reader. “Drop by”, “Tap for directions” or “Order on WhatsApp”. Asking for three actions usually gets none.
How long should the announcement be on each channel?
The backbone stays the same; the length changes with the channel. A window poster must be read in three seconds. A Google Business Profile post can give a searcher a few sentences. The table shows our suggested length for 6 channels; the numbers are working guides, not rules.
| Channel | Suggested length | Lead fact |
|---|---|---|
| Window and door poster | 6–10 words | What opened, when |
| Building and estate notice board (with permission) | 2–3 sentences | Directions, first-week hours |
| Google Business Profile post | 3–4 sentences | What, when, one action |
| Instagram post | 2 sentences and a photo | What opened, directions |
| WhatsApp Business status | 1–2 sentences | Orders or directions |
| SMS and email (consented list) | 1 sentence and an opt-out | Day, time, business name |
Short channel, sharp sentence
On a poster or SMS, cut the adjectives first. Remove “amazing, unique, fantastic” and the working sentence is usually what remains.
Long channel, small but useful details
A profile post or notice can carry more: parking, card payment, pram access. Customers want these answers before they visit.
6 opening announcement templates you can copy and fill in
The six templates follow the six channels in the table. Fill in the brackets and leave the rest alone. They fit any trade.
- Poster: “[Product] is now here. We open on [day] at [time].”
- Notice board: “Hello neighbours. We are opening a new [type of business] [directions]. From [day] we are open every day, [time]–[time].”
- Business profile: “[Business name] is [district]’s new [type of business]. We open our doors on [day] at [time]. In the first week we are open [time]–[time]. Tap the map for directions.”
- Instagram: “A new [type of business] has come to [district]: [directions]. On [day] morning the first is on the counter.”
- WhatsApp status: “We are open. Message this number for orders and directions.”
- SMS: “[Business name] opens on [day], [directions]. To opt out, [opt-out route].”
Example: a bakery in Beylikdüzü
Say you are opening a sourdough bakery in Beylikdüzü, Istanbul. The poster reads: “Sourdough bread is now here. We open Saturday at 7 am.”
Three habits that break the template
A long list of thank-yous, a vague “coming soon” and three phone numbers. People want one number, one day and one action.
Can you send a bulk “we are open” SMS in Türkiye?
Not freely. Under Law No. 6563 on electronic commerce, promotional SMS, email and calls (commercial electronic messages) need the recipient’s prior consent, recorded in İYS. Traders and companies can be messaged without prior consent. They still keep the right to opt out.
How many times, and in what order, should you publish it?
One announcement is seen for one day, then forgotten. We suggest three waves: news before opening, a reminder on the day, and a thank-you with directions at the end of week one. The four facts repeat; only the wording changes.
News first, then the reminder
Plan the timing with the 60-day calendar in when to start promoting before opening.
The third wave: thank you
A short post thanks those who came and tells the rest you are here. It is often forgotten, and it is the warmest wave.
What is the difference between an announcement and an opening offer?
An announcement is news; a campaign is an offer. One says “we are open”; the other says “come this week and get this”. Squeezing both into one sentence blurs both. Write the announcement cleanly and leave the offer for a separate message.
Tone: an invitation, not a notice
“Dear valued customers” reads like an official notice. “Hello neighbours” reads like an invitation.
Are the places your announcement points to ready before you open?
Even the best announcement needs somewhere to send people: a map profile, a WhatsApp line, social accounts and a page that opens when tapped. Without them it says “we are open” and leads nowhere. Setting up channels before opening is half the job.
The channels can be set up in one go
Adapte’s Start a Business Online campaign sets these up for a fixed TRY 36,000 + VAT: a Google Business Profile, 3 social accounts, WhatsApp Business, a corporate site with the domain in your name, and 108 articles. Details are on the Start a Business Online campaign page. With 20 percent VAT the total is TRY 43,200; check the current rate on your invoice.
The bigger picture
The 9 steps before and after opening are in the new business promotion guide, and the company founder’s flow is in how to promote a new company. The WhatsApp line is covered in how to set up WhatsApp Business.
Now you know: a good opening announcement is four facts, one action and the right length. For bulk messages: consent, then the İYS record, then the send.
Quick Summary
- An opening announcement carries four facts: what, where, when and one action.
- Directions go first; the full address sits underneath.
- Length changes by channel; 6–10 words are enough on a poster.
- Bulk SMS and email need recipient consent and an İYS record.
- Publish in three waves: before, on opening day and at the end of week one.
- The announcement is news; discounts and gifts go in a separate message.
Short Glossary
Commercial electronic message: A commercial electronic message is a message used to promote goods or services by SMS, email or phone call.
İYS: İYS is the national system used in Türkiye to record consents and opt-outs for commercial electronic messages.
Call to action: A call to action is a short phrase used to tell the reader clearly the one thing you want them to do.
Next Step
Set up the places your announcement points to first. Apply for the Start a Business Online campaign; your place is held within the 12-business quota, the application deadline is 1 November 2026, and the delivery schedule is given to you in writing.
Frequently Asked Questions
Source: Message Management System (İYS) — Home page
Sık Sorulan Sorular
İYS is the national register of who allowed you to send them promotional messages, and by which channel. Think of a corner shop’s credit ledger: a permission not in the book does not count.
A small form at the till, a consent box on your site, or a clear question in a customer’s first message. Record the date and channel. A number in your phone book is not consent.
The law asks the message to name the sender and show how to opt out, so the opt-out line is a requirement, not decoration. In healthcare, law and other regulated professions, check your own regulation or bar rules before writing.
Not always, but if the discount leads, people remember you by price. Ideas and rules for offers are in grand opening campaign ideas.
What opened, where (ideally with directions), the day and time, and one action. Only the length changes by channel.
Only to recipients whose prior consent is recorded in İYS. The message must name you and show how to opt out. Traders and companies need no prior consent but can opt out.
A Google Business Profile, 3 social media accounts, WhatsApp Business, a corporate website with the domain in your name, and 108 articles, at a fixed TRY 36,000 + VAT. Business Profile verification depends on Google and can take a few days.
Updated: October 2026