Business visibility cost: 9 free and paid channels for a new business in one table

Which 3 lines make up a new business’s visibility cost?

Three lines: the cash you pay, the hours you spend and the ad budget that goes to a platform. Most new owners only count the first. Yet in the first 90 days the biggest line is usually time. The person who rolls up the shutter also runs the profile, the photos and the messages. Write the three lines separately and the maths becomes clear.

1. Cash: one-off or yearly

Domain, hosting, design or a specialist’s fixed fee goes here. You know it on day one. The yearly items of a website are listed in what does a website cost per year.

2. Time: the line with no invoice

Setting up a profile, taking photos, answering reviews and messages. None of it sends an invoice. But every hour away from the counter is an hour the till is not ringing.

3. Ad budget: you set the ceiling

Ad money goes straight to Google or Meta. You choose the amount and can pause any time. A specialist’s fee and the ad budget are two separate lines.

Which of the 9 channels are free to open, and which cost money?

Five channels charge nothing to open. A website has a yearly cost, and two ad channels run on a budget you control. The ninth row is the fixed-price option for those who want to hand the work over. The table reflects what platforms state on their own pages as of October 2026. You do not need all nine in week one; the order is in where a new business should appear first.

What do the free channels really cost in lira?

A free channel costs the hours you spend times the value of your hour. The formula: (setup hours + weekly upkeep hours × 13) × hourly value. Thirteen is the number of weeks in 3 months. The result is the hidden capital you put into visibility in the first quarter. Do not call it free until you have written that number down.

The figures below are an example. Say you are opening a hair salon in Beylikdüzü and will run the five free channels yourself.

1. Write down setup hours. Five channels, photos and details take 9 hours.
2. Write down weekly upkeep. Reviews, photos and messages take 3 hours a week.
3. Multiply by 13. 3 × 13 = 39 hours; with setup, 48 hours.
4. Find your hourly value. TRY 60,000 net target ÷ 120 hours a month = TRY 500.
5. Multiply. 48 × 500 = TRY 24,000, the hidden price of the free channels over 3 months.
6. Write it next to the cash lines, so you see both numbers side by side.

Most common mistake: Setting up the free channels in opening week and then forgetting them. By month three, a profile with outdated hours loses more customers than no profile at all.

Who gets the money on paid channels?

Two recipients: the ad platform and the specialist doing the setup. The ad budget goes to Google or Meta; the setup fee goes to whoever does the work. In Get Visible Online, TRY 36,000 + VAT is the package fee and the ad budget is not included. With the Website Recipe, there is no ad budget line at all.

Maps, search and social ads differ

The same money reaches different customers. See which suits a new business in local ad types compared.

Do not forget VAT

At the general 20 percent rate, TRY 36,000 + VAT is TRY 43,200. Rates can change, so check the current rate on the invoice and ask your accountant about deduction.

How do you write the first 3 months’ visibility budget in 3 lines?

Write the budget as three lines, not one number: cash, ads and time. Give each its own ceiling. Their sum is the real capital you put into visibility in the first 3 months. When cash is tight, seeing these three numbers on day one is how you cut your coat according to your cloth.

1. Cash line. Domain and hosting if you do it yourself; TRY 43,200 (VAT included, fixed) if you hand it over.
2. Ad line. Monthly ceiling × 3. Example: TRY 6,000 a month is TRY 18,000 over 3 months, paid to the platform.
3. Time line. In the example, 48 hours, a hidden TRY 24,000. Handing over shrinks it but never to zero.

Do it yourself or hand it over: where is the threshold?

Divide TRY 36,000 by the total hours you would spend on visibility in the first 3 months. With 48 hours, the threshold is TRY 750. If your hour is worth clearly less, run the channels yourself. If clearly more, give your hours to the counter and the setup to a specialist. The package sets up one recipe; the other channels stay with you.

Below the threshold

Do it yourself, on a schedule, and cut channels if the hours run high. Google Business Profile and WhatsApp Business alone can halve upkeep. Two channels kept up beat five forgotten ones.

Above the threshold

Fill in the needs form and Adapte suggests a recipe; delivery starts with payment and results are reviewed together after month one. How Adapte builds the first 3 months is in the new business visibility recipe. To apply, visit the Get Visible Online campaign page.

The 6 lines to fill in

• Your hourly value (TRY)
• Setup hours and weekly upkeep hours
• Total hours over 3 months and hidden cost
• Cash line: domain, hosting or fixed package
• Ad line: monthly ceiling × 3
• Threshold: 36,000 ÷ total hours

Quick Summary

• Visibility cost has three lines: cash, time and ad budget.
• Five of nine channels are free to open; upkeep costs hours.
• Time cost: (setup + weekly upkeep × 13) × hourly value.
• Ad budget goes to the platform, separate from any fee.
• Get Visible Online: TRY 36,000 + VAT, upfront, fixed, 3 months.
• Threshold: 36,000 ÷ total hours over 3 months.

Short Glossary

Hidden cost: Hidden cost is a line used to turn work paid for in hours rather than invoices into lira.

Conversion tracking: Conversion tracking is a measurement setup used to count calls, messages or sales that come from an ad.

Threshold hourly value: Threshold hourly value is the figure used to find the break point between doing a job yourself and handing it over.

Next Step

Filled in the six lines? The next step is the right recipe. Apply for the Get Visible Online campaign and get a suggestion based on your needs form.

Frequently Asked Questions

Source: Google — Business Profile page