Therapy practice opening announcement: 6 compliant examples and the first-month limit
A therapy practice opening announcement in Turkey is a short, information-only text: the address, consultation hours, the professional titles of the people who work there and the areas they work in. Prices, discounts, client thank-you notes and promises such as “be free of anxiety” stay out. In 2026 the rule that governs it is the Regulation on Promotion and Information Activities in Health Services, published on 12 November 2025.
You prepare it in 6 steps and publish it on 6 channels: Google profile, website, door sign, Instagram post, colleague note and opt-in newsletter. Paid promotion depends on the legal form of your practice. The regulation grants a one-month sponsored window to health facilities; if you run an independent psychology office, ask your provincial health directorate first.
What can an opening announcement include?
The regulation lists what promotion and information may contain: address and contact details, working days and hours, the areas accepted, the professional and academic titles of staff, and protective or developmental health information. An announcement that stays within these five items stays on safe ground. Every other sentence gets a second reading before it goes live.
Write your title exactly as your documents do
Clinical psychologist, psychologist and psychological counsellor are different titles that reflect different training. The announcement uses whatever your diploma and registration say. A certificate programme does not replace a title; it can appear on a separate line as “areas of further training”.
Describe your work in plain words
“Individual sessions for adults” or “couples sessions” give information. “The method that ends anxiety” is a promise of results.
Does the sponsored first month apply to your practice?
The text is clear: health facilities may run compliant sponsored promotion and information on all platforms during the first month after their opening date. The same text defines a health facility as a private health institution. If your practice is not a Ministry-licensed institution but a counselling office opened with a municipal licence, ask in writing whether this window applies to you.
| Your practice | Sponsored announcement | Who to ask first |
|---|---|---|
| Licensed private health institution | First month after opening, compliant content only | The responsible manager and the provincial health directorate |
| Counselling office with a municipal licence | Unclear; not without a written opinion | Provincial health directorate and your professional association |
| Rented room inside an institution | Depends on the institution’s decision | The host institution’s management |
The quiet route is always open
Unpaid listings and posts are open to every practice that follows the rules. Slower, but clean. We set out the timing of paid posts with a calendar in when a therapy practice can start promotion.
How do you prepare the announcement in 6 steps?
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- Step 1: Document file (half a day)
- Steps 2–3: Information card and profile date (2 hours)
- Steps 4–6: Texts, rule check, publishing and archive (1 day)
Preparation takes two working days and costs nothing. You need your documents, one photo of the office and a calm afternoon. The order is: document file, information card, profile date, texts, rule check, publishing and archive. Do not start writing before step four.
Step 1: Document file (half a day)
Keep your diploma, master’s certificate, business and operating licence, and association membership if you have one, in a single folder. Every title in the announcement should rest on a document in that folder.
Steps 2–3: Information card and profile date (2 hours)
Write the address, floor, entrance, consultation hours, phone number and booking route on one page, and add the opening date to your Google Business Profile the same day. Every channel draws on this single card.
Steps 4–6: Texts, rule check, publishing and archive (1 day)
Write the six examples below, compare them line by line with the regulation’s prohibitions, and keep a dated screenshot of everything you publish. In an inspection, that is your best document.
Common mistake: Adding “special for the first 10 clients” to a “coming soon” post before the shutters go up. A limited-quota discount is prohibited campaign information, before opening and after.
Three examples in an informational tone: profile, website, door
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- Example 1: Google profile update
- Example 2: Website announcement bar
- Example 3: Door and building sign
An informational tone tells readers only where you are, when you are open and who you are. A selective client trusts it because it asks nothing of them. Someone looking for your door in Beşiktaş, Kadıköy or Çankaya checks these three places first. Fill the brackets with your details.
Example 1: Google profile update
“[Practice name] is open at [district, street] from [date]. Consultation days are weekdays, [hours]. Clinical psychologist [Name Surname] works in individual adult sessions and couples sessions. For appointments: [phone].”
Example 2: Website announcement bar
“Our new address: [address]. Consultation hours and directions are on the contact page.” One line, leading to the contact page.
Example 3: Door and building sign
“[Practice name], [floor] · Psychological counselling office · By appointment.” Name and title are enough. Letting clients enter without drawing attention is part of the service, so keep it small.
Three examples in a warmer tone: post, colleague note, newsletter
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- Example 4: Instagram post (unpaid)
- Example 5: Note to colleagues
- Example 6: Opt-in newsletter
A warmer tone opens the door a little and says a calm place exists here; it neither promises nor urges. Its most common slip is steering people, so say “for information” instead of “call now”. The reader decides; you only show the way.
Example 4: Instagram post (unpaid)
“Our new office in [district] is open. The waiting area has a separate entrance and the session rooms are soundproofed. Hours and titles are in the profile link.”
Example 5: Note to colleagues
“Dear colleagues, from [date] I am working at [address], in adult and couples sessions. You can reach me at [email] for supervision and collaboration.” It informs your network; it does not ask for referrals.
Example 6: Opt-in newsletter
Only to people who have explicitly opted in: “We wanted to share our new address and hours.” The regulation bans calls, texts, emails or social messages to anyone who has not consented. An old client list does not count as consent.
Which sentences break the rule?
In a therapy practice, rule-breaking sentences are usually written with good intentions. The regulation bans advertising, fee and discount information, gifts, client thank-you notes, claims of superiority and unsolicited messages. Do not use the sentences below on any channel.
- Promises of results or duration: “overcome anxiety in 8 sessions”.
- Fee information: “first session free”, “opening discount”.
- Client thank-you notes or review screenshots.
- Superiority claims: “the district’s most experienced therapist”.
- Steering calls: “if you are depressed, call now”.
- A specialty name that does not appear in your title.
Six questions before you publish
If any answer is “yes”, fix the text. For doubtful sentences, get a written opinion from the provincial health directorate or your association.
- Is your title written differently from your documents?
- Does the text contain a fee, discount or gift?
- Does any sentence promise results, duration or recovery?
- Is a client review, thank-you or story used?
- Is the message going to someone without consent?
- Is a written opinion missing for a sponsored post?
What remains once the announcement fades?
An opening announcement is news for a few weeks; when it fades, fewer people walk through the door. The real work is the infrastructure that keeps you findable afterwards: your own domain, a simple website, a consistent Google profile and articles that answer readers’ questions. This setup grows without paid posts.
The rest of the plan
The announcement’s place in the wider plan is in the first 90 days of a new therapy practice; general patterns are in how to write an opening announcement. The full sequence is in the new therapy practice promotion guide.
Quick Summary
- The announcement carries only address, hours, title, areas of work and protective information.
- Prices, discounts, client thank-you notes and promises of results appear on no channel.
- All six examples draw on one information card.
- The regulation grants the sponsored first month to health facilities; get a written opinion for your practice type.
- No message goes to anyone who has not consented, old client lists included.
- The announcement fades; the website, profile and articles stay.
Short Glossary
Information card: An information card is a one-page source used to write the practice’s address, hours, title and contact details the same way on every channel.
Sponsored promotion: Sponsored promotion is a publishing format used to show content to a wider audience on a platform in return for payment.
Consent-based contact: Consent-based contact is a communication practice used to send messages only to people who have explicitly given permission.
Next Step
To build the permanent shop window for your announcement, meaning your brand, domain, website and 108 articles, within the rules, apply to the Your Own Digital Brand campaign. Fill in the form; mentioning the 10% coupon code in your application is enough.
Frequently Asked Questions
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The clinical psychologist is a health professional under additional article 13 of Law No. 1219, and the regulation covers health professionals. Yet it grants the sponsored window only to facilities, so only the competent authority can give a firm answer.
The provincial evaluation commission reviews violations; sanctions and referral to the professional body may follow. One ad placed because the till is not ringing can open your first month with an inspection report. You will find the full list of prohibitions item by item in therapy practice advertising rules.
The Your Own Digital Brand campaign builds all three in one package: positioning, identity, a domain and 6-page website, and 108 articles. The price is TRY 36,000 + VAT, fixed and paid upfront; details are on the campaign page.
The regulation grants the sponsored first month to health facilities, defined as private health institutions. If your practice is not one, get a written opinion from the provincial health directorate first.
No. Fee, discount and campaign information is prohibited in promotion and information. You can state your fee clearly to anyone who asks, one to one.
In your name; one year of hosting is included and the second-year renewal is yours. The price is TRY 36,000 + VAT (TRY 43,200 at 20% VAT; check the current rate on your invoice). There are 12 places and the deadline is 1 November 2026.
Updated: October 2026