When to start promoting a therapy practice: licence, opening and first-month timeline
When to start promoting a therapy practice in Turkey has a short answer: once the paperwork is done, about 90 days before opening. Google starts showing a verified Business Profile with an opening date 90 days before that date, and after opening the profile carries a “Recently opened” tag for 90 days. Turkey’s health promotion regulation limits sponsored promotion to a single window, the first month after opening, and grants that window to health facilities.
So the calendar has three parts: 90 days of information and profile before opening, an announcement month, then quiet but steady visibility built on informational content. The rule comes from the Regulation on Promotion and Information Activities in Health Services, published in Official Gazette No. 33075 on 12 November 2025. Check the regulation and your professional body before each step.
Which document starts the promotion clock?
The clock starts on the day your practice legally exists. Do not announce anything anywhere until you hold the municipal business opening and operating licence, your tax office registration, and the diploma or master’s certificate that proves your title. If the licence is delayed, an early “opening soon” post puts you in an awkward spot with clients. Paperwork first, then the sign, then the announcement.
No profile before the address is fixed
A Google profile is tied to an address. Do not create it before the lease is signed and the door number is final. A changed address can restart verification.
Your title document is the foundation
Psychologist, clinical psychologist and psychological counsellor are titles that come from different education paths. Use only the title on your certificate on the sign, profile and site. We go through each profile field in a therapy practice’s Google Business Profile.
Why do the 90 days before opening matter so much?
Because Google sets those 90 days aside for you. According to the Google Business Profile help page, you can enter an opening date up to one year ahead; only the year and month are required. After verification, the profile shows on Google 90 days before opening, and you can add posts, photos and a description. Before opening, users cannot post reviews or photos or suggest edits.
Do not enter the date too early
One year ahead is possible, but a long window is risky in health services. Enter the date about 90 days before opening, once the licence and fit-out are certain. A practice that shows up early and then fails to open loses trust at the very first step.
The 90 days are for information
No prices, discounts or “opening special” offers in this period. Share the address, opening hours, titles and the topics you work on. The steps for adding the date are in adding an opening date on Google.
What changes on opening day?
Three things change on opening day. The profile starts carrying the “Recently opened” tag for 90 days. Users can now add reviews and photos. For practices with health facility status, the one-month sponsored promotion counter starts running. That makes opening day the busiest day on the calendar, so the announcement text and profile details should be ready a day early.
Have the announcement ready
An opening announcement stays limited to the practice name, address, hours and titles. We collected compliant examples in a therapy practice opening announcement.
The limit on asking for reviews
The regulation bans turning client thanks and satisfaction statements into promotional material. Do not run a review campaign; answer incoming reviews briefly and respectfully without revealing the client’s identity or process.
Is the first-month sponsored window open to a therapy practice?
The text grants this window explicitly to “health facilities”: they may run sponsored promotion and information on all platforms during the first month after opening, in line with the regulation. If your practice is a Ministry-licensed health facility, or you work inside one, the window is open to you. If you run an independent office, ask the provincial health directorate in writing whether you fall under that definition.
Listing is allowed, boosting is not
The regulation says health facilities and health professionals may register on social media and search engines, provided it is not paid, sponsored or aimed at prominence. Opening a profile is fine; paying to push it is not, outside the first-month window.
The window opens once
The counter starts on opening day and is used once. Budget spent before you open your doors does not count and does not come back. Plan any sponsored announcement around opening day.
When should informational content be written?
Like the profile, content starts before opening. A page takes time to go live, be read by search engines and appear as a source in AI answers. Content published on opening day starts answering clients’ questions weeks later. That is why content is the second job on the calendar, right after the licence.
Two required lines on your site
The regulation requires the site to show when information was last updated and how to reach the site editor. Put both lines at the foot of every page from day one.
What it means for you: how to build a 120-day calendar
Take opening day as zero and count backwards. At day minus 120, name and domain; at minus 90, the profile; at minus 60, site and content; at minus 30, the announcement text is ready. Days zero to thirty are the announcement month. After that, measurement and informational content carry on. The table below is left blank for your own dates.
| Day | Task | Basis | Your date |
|---|---|---|---|
| −120 | Practice name, title wording, domain | Title certificate | …… |
| −90 | Google profile, opening date, verification | Google help page | …… |
| −60 | Site, about page and informational pages | Regulation, website rule | …… |
| −30 | Announcement text; licence and tax registration done | Municipality and tax office | …… |
| 0 to 30 | Opening announcement; sponsored window if a facility | Regulation, first-month exception | …… |
| 30 to 90 | “Recently opened” tag, review replies, measurement | Google help page | …… |
The bottleneck in the calendar
Say you are opening in Kadıköy in early January. Minus 90 lands in early October for the profile, minus 120 in early September for the domain and identity. If the name, logo and site run late, the whole calendar slips and you end up chasing deadlines in the dust of the fit-out.
Name, identity and site in one package
To set up your practice’s name, identity, 6-page site and 108 informational articles together, see the Build Your Digital Brand campaign. TRY 36,000 + VAT, paid upfront; the domain is registered in your name, there are 12 brand places and the deadline is 1 November 2026. With 20 percent VAT that is TRY 43,200; check the current rate on your invoice. The wider plan is in the first 90 days of a new therapy practice, and the full framework is in the new therapy practice promotion guide.
Quick Summary
- No promotion until the licence, tax registration and title certificate are in place.
- The Google profile shows 90 days before opening; no reviews before opening.
- After opening, the profile carries a “Recently opened” tag for 90 days.
- The first-month sponsored window is granted to health facilities in the text.
- An independent office should ask in writing whether the exception applies.
- Informational content starts before opening and is approved by a competent professional.
Short Glossary
Opening date: Opening date is the Google Business Profile field used to state when a business will start serving, with year and month required.
Health facility: Health facility is the term used for an organisation providing health services under a Ministry of Health licence.
Business opening and operating licence: The business opening and operating licence is the official municipal document used to let a workplace start operating.
Next Step
The longest job on the calendar is name, identity and site. Apply for the Build Your Digital Brand campaign, mention your coupon, and we start with consulting.
Frequently Asked Questions
Source: Google Business Profile Help — Add a business opening date
Sık Sorulan Sorular
Under the regulation, information about health services is given by a professional legally competent in that field. Even if an agency drafts it, nothing goes live without your approval.
According to the Google Business Profile help page, up to one year ahead; only the year and month are required. After verification, the profile appears on Google 90 days before opening.
The regulation grants the first-month sponsored promotion permission to health facilities. If your practice is not a licensed health facility, ask the provincial health directorate in writing whether the exception applies. Fee and discount information is banned in every case.
The deadline is 1 November 2026 and there are 12 brand places. The package is a fixed TRY 36,000 + VAT, paid upfront; for the 10 percent coupon, just mention the code when you apply. The domain is registered in your name; second-year hosting renewal is yours.
Updated: October 2026