Pilates studio website: the 9 pages it needs and a pre-launch checklist
A pilates studio website is built from 9 pages: home, classes, weekly timetable, instructors, membership and packages, first class, studio and location, frequently asked questions, and legal pages. Each page answers one question a selective client has. Every missing page is a question left unanswered.
Three materials are needed to prepare the pages: photos shot in daylight, instructors’ exact titles and a class list. Preparation takes a week or two. Before launch, two rules are checked: personal data protection on any form that asks health questions, and the limit on the word “clinical”.
Which 9 pages should a pilates studio website have?
Each of the nine pages is tied to one question. The table below shows each page, the question it answers and what you need to prepare it. Times are rough estimates.
| Page | Question it answers | What you need | Rough time |
|---|---|---|---|
| 1. Home | What is this, who is it for? | One-sentence description, booking button | 1 day |
| 2. Classes | Which classes are there? | Class type, length, group size | 1 day |
| 3. Weekly timetable | When? | Current session times | Half a day |
| 4. Instructors | With whom? | Title, certificate, photo | 1 day |
| 5. Membership and packages | How much, how? | Package structure, cancellation rule | Half a day |
| 6. First class | What happens on day one? | Step-by-step first class flow | Half a day |
| 7. Studio and location | Where, what is it like inside? | Photos, floor, parking, map | 1 day |
| 8. FAQ | The small questions on my mind? | The 9 questions asked most on the phone | Half a day |
| 9. Legal pages | Is my data safe? | Privacy notice, privacy policy, membership terms | 1 day |
In what order are the pages prepared?
BU BÖLÜMÜN ÖZETİ
- 1. Photo shoot: 1 day, in daylight
- 2. Instructor details: title, certificate, years
- 3. Class table: name, length, headcount
Materials first, then copy, design last. The three steps below take about a week.
1. Photo shoot: 1 day, in daylight
Shoot the room empty and in class, plus the entrance and changing room. Get written consent from any member who appears in class photos. Skip stock images.
2. Instructor details: title, certificate, years
Collect each instructor’s name, title, certificate and years of experience in writing. This information should look identical on the site, the Google profile and social media.
3. Class table: name, length, headcount
For each class, write a plain name, the length in minutes and the maximum number of people. Something like “Reformer group, 50 minutes, up to 6 people”.
How are “clinical” and instructor titles written on the site?
“Clinical pilates” suggests exercise aimed at a health problem and supervised by a specialist. Treatment-focused work falls within physiotherapy and is subject to health regulation in Türkiye. If your studio is not a health facility, make no treatment, healing or pain-relief claims on the site. Before using the word “clinical”, ask the provincial youth and sports directorate and, if you work with a physiotherapist, the provincial health directorate too.
Write the title that is held
“Physiotherapist” is written only for someone who holds that title. A pilates instructor certificate is a separate document.
Describe the service, do not promise the outcome
“A private class focused on posture awareness” can be written. “Corrects scoliosis” cannot. Add a note for clients with health concerns: “consult your doctor first”.
How does a form asking health questions comply with KVKK?
A first-class form asks about injuries, surgery or pregnancy; that is health data. Under Türkiye’s Personal Data Protection Law (KVKK), health data is a special category of personal data and its processing is tightly restricted. A privacy notice sits next to the form, and explicit consent is taken separately where required. Have a KVKK adviser check your form.
Ask little, ask what is needed
Keep only the questions needed to plan the class safely. A yes-or-no question such as “have you had surgery in the last 6 months” is often enough.
How fast should the site load on mobile?
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- Clients arrive on their phones
- The 3 things that slow a site most
- Structured data: the ID machines read
In Google’s Core Web Vitals, a good experience has three limits: main content loads within 2.5 seconds (LCP), response to a tap stays at or under 200 milliseconds (INP), and layout shift stays at or below 0.1 (CLS). The target is to meet these limits for 75% of visits.
Clients arrive on their phones
In Adapte’s own Search Console data, 1,267 of 1,699 clicks between 14 June and 13 September 2026 came from mobile; about three quarters.
The 3 things that slow a site most
Uncompressed large photos, auto-playing video and too many plugins. Shrink photos to WebP, make video play on tap, and remove plugins you do not use.
Structured data: the ID machines read
Mark up your address, hours and phone with structured data. It helps Google and AI assistants identify the studio. More in why structured data matters.
How does the site work with Instagram and AI?
Instagram is the shop window; the site is the decision page. A client sees a reel, taps the bio link, then checks the timetable, instructor and package on the site. So every page carries the same name, address and titles as your social media.
A clear sentence for assistants
A plain description like “a studio in Moda, Kadıköy, running reformer group classes of up to 6 people” is an answer assistants can quote. We look at the AI side in pilates studios and AI.
Building the site in one package
The Build Your Digital Brand campaign sets up a domain, 1 year of hosting, a 6-page brand site, 108 AI SEO-ready articles and structured data together. The core pages from the list fit on the site, while information such as classes and FAQs can sit in the articles; the split is settled during consulting. TRY 36,000 + VAT fixed price, 12 brand places, applications close 1 November 2026; details on the campaign page.
Which 9 items do you check before going live?
Before launch, walk through the site on a phone as a client would. The list below has one check per page. The full promotion plan is in the new pilates studio promotion guide, and the first three months in the first 90 days.
| Page | Check | Yes / No |
|---|---|---|
| Home | Is the booking button on the first screen? | …… |
| Classes | Does every class show length and headcount? | …… |
| Timetable | Are this week’s times current? | …… |
| Instructors | Do titles match the documents exactly? | …… |
| Membership | Is the cancellation and rescheduling rule clear? | …… |
| First class | Does it say what to bring and how early to arrive? | …… |
| Location | Are floor, entrance and parking covered? | …… |
| FAQ | Are the most common phone questions answered? | …… |
| Legal | Does the health form have a privacy notice? | …… |
Final test: from a kilometre away
Away from the studio, open the site on mobile data and send a trial class request. If the request reaches you, the site is ready.
Quick Summary
- The site has 9 pages; each answers one client question.
- Order: photos, instructor details, class table, then design.
- If you are not a health facility, check the rule on treatment claims and “clinical”.
- A health-question form needs a privacy notice and, where required, explicit consent.
- Mobile speed line: LCP 2.5 s, INP 200 ms, CLS 0.1.
- Run the 9-item check on a phone before launch.
Short Glossary
Core Web Vitals: Core Web Vitals are the three Google measures used to assess a page’s loading, responsiveness and visual stability.
Privacy notice: A privacy notice is the text used to tell people why and how their personal data is processed.
Structured data: Structured data is the code used to mark up details like address and hours so search engines can read them.
Next Step
For a studio brand with the domain in your name, a site and 108 articles built together, apply to the Build Your Digital Brand campaign. Fill in the form; just mention the 10% coupon code when you apply.
Sık Sorulan Sorular
A one-page site is enough for opening day, but selective clients look for detail.
Have pages 1 to 3 and page 7 ready before opening; the rest can follow within two weeks.
Form answers should not land in an inbox everyone reads. Store them where only the instructor and the manager can reach them.
Common mistake: Adding health questions to the standard contact form and going live without a privacy notice. The studio then collects special-category data without following the rules.
Point it to the first-class page, not the home page. We cover Instagram’s limits in why Instagram alone is not enough.
Nine pages: home, classes, weekly timetable, instructors, membership and packages, first class, studio and location, FAQ, and legal pages. The first three pages and the location page should be ready before opening.
You can, to plan the class safely, but health data is special-category personal data. A privacy notice should sit next to the form, with explicit consent taken where required. Have a KVKK adviser check your form.
The domain is registered in the client’s name; the package includes 1 year of hosting, a 6-page brand site and 108 AI SEO-ready articles. Hosting renewal from year two is the client’s. Price TRY 36,000 + VAT fixed, 12 brand places, applications close 1 November 2026.
Updated: October 2026