MediaMarkt opened a 1,950 sqm store at Ankara Podium, do large mall stores still pay off?
MediaMarkt Türkiye has opened a new store with 1,950 sqm of sales space and 27 staff at Podium AVM, a shopping mall in Ankara (Perakende.org, 16 October 2026). According to DHA’s report on the same day, the opening follows the company’s store at Koru Florya in İstanbul.
What it means for you: a technology retailer with online and app channels is still putting money into large floor space in a mall. The question is what a big store does today, and how you decide your own store size together with your channel strategy.
What is known about MediaMarkt’s Ankara Podium store?
Four things are known: location, sales area, headcount and the opening offer. The store sits in Podium AVM in Ankara, with 1,950 sqm of sales space and 27 employees (Perakende.org; DHA). Opening discounts on smartphones, tablets, televisions and home technology ran until 18 October.
What job does a large mall store like MediaMarkt Podium do when shoppers also buy online?
It does three jobs: a place to try products by hand, a moment of decision with a sales adviser, and a physical counterpart to the online order. With technology, a shopper wants to see TV screens side by side and feel the weight of a phone. Large floor space puts that comparison under one roof.
How should you decide store size together with channel strategy?
Look first at what your online channel already does, then at the job left for the store. If online carries stock display and quick sales, the store can be smaller and focus on trial and advice. If online is weak, the store carries the whole load and the floor space grows.
Who does MediaMarkt’s Podium opening affect, and how?
Independent electronics and appliance sellers around Podium AVM in Ankara feel it most directly. The likely winners are neighbouring tenants in the mall that can take a share of any added footfall. Local businesses offering installation, assembly and repair feel it indirectly.
How does a large store like MediaMarkt Podium stay visible online?
Through its map profile, stock information and local search. A shopper searches “Podium AVM television” or “electronics store nearby”. If the profile does not show the mall name, floor, opening hours and product categories correctly, even a large store disappears from search.
What should a business owner planning to open or enlarge a store do this week?
BU BÖLÜMÜN ÖZETİ
- A store and location checklist
- Check the contract and the rules
- Build the store decision together with digital channels
Put your current store’s sales per square metre next to the online channel’s share of total sales. Our desk recommends making the size decision with these two figures and the checklist below. Do the maths on paper before you sign a lease.
A store and location checklist
Step one: calculate sales per square metre and sales area per employee; step two: observe the mall’s tenant mix and weekend footfall. Step three: check which job the online channel takes on. Step four: confirm that stock is visible at store level.
Check the contract and the rules
Retail in Turkish malls falls under Law 6585 on the regulation of retail trade and the Regulation on Shopping Malls. Lease length and service charge clauses should be clear before you sign. Verify with the official source; this is not legal or financial advice.
Build the store decision together with digital channels
Planning store size alongside the online channel and local visibility is one of the jobs we handle in digital consulting.
Quick Summary
- MediaMarkt Türkiye opened a store with 1,950 sqm of sales space at Ankara’s Podium AVM (Perakende.org, 16 October 2026).
- The store employs 27 people (Perakende.org; DHA, 16 October 2026).
- Opening discounts ran until 18 October (Perakende.org; DHA).
- According to the company, the store is part of an integrated model linking stores, the online channel and the app.
- The exact opening day and total store count do not appear in the sources.
Short Glossary
- Omnichannel
- Omnichannel is the retail term used to describe stores, website and app working together as one shopping experience.
- Sales per square metre
- Sales per square metre is the productivity indicator used to measure the sales a store generates per unit of sales area.
- Tenant mix
- Tenant mix is the planning term used to describe the spread of categories and brands among the stores in a mall.
Frequently Asked Questions
Next Step
If you want to weigh your store size and channel decision with your own data, fill in our consult your expert form.
Sources: Perakende.org, 16 October 2026 · DHA, 16 October 2026 · MediaMarkt Türkiye website (linked in the text)
Updated: October 2026
Sık Sorulan Sorular
In mid-October. The news came out on 16 October, but neither source gives the exact opening day. Which floor the store is on, and whether it replaced an earlier store, has not been disclosed either.
As part of an integrated shopping model. In the words of Hulusi Acar, CEO of MediaMarkt Türkiye: “We put trust at the centre of our omnichannel shopping experience.” The sources do not name specific channel services such as click and collect; for product and service details, see MediaMarkt Türkiye’s website.
No. Neither source gives the company’s total number of stores in Türkiye or in Ankara. The data shared is at single-store level: floor space and staffing.
The products are large and the comparison is visual. Many shoppers struggle to choose a television without seeing several on the same wall. That makes this category one of the hardest for any format that shrinks sales space.
That assisted selling still matters. 1,950 sqm shared by 27 people works out at roughly 72 sqm per person; this calculation comes from the two figures in the sources. Working out the same ratio for your own store is a simple way to measure staff density.
The shopper researches on the phone and decides in front of the shelf. According to the company, the store is part of a model that works with the online channel and the app. Without that link, a large store is only a showroom and sales per square metre fall.
For a business with a wide range, a strong need for comparison and solid mall footfall. A large floor makes sense when the average basket value can cover the rent.
For a business with strong online sales and a range of a few models. Here the shopper sees the product, then orders online or collects it. Stock stays in the central warehouse and the experience stays in the store.
Neighbours drive footfall. A second big brand is coming to the same mall a week later: according to a separate Perakende.org report, JYSK opens one of its stores at Podium AVM on 22 October 2026. Strong neighbours lower a large store’s footfall risk.
A wide product wall and the price perception left by an opening offer. In Ankara’s technology retail in autumn 2026, an independent shop can stand out through fast service, installation and personal relationships rather than price. Stock depth on the most-asked products matters, so customers do not leave empty-handed.
Weekend visitor flow. A technology store tends to hold visitors longer, which can feed neighbours selling food, drinks and accessories.
Large chains are also trying to manage shoppers’ expectation of a discount. We cover this approach through Boyner’s price guarantee.
Shoppers want to know whether the product is there before they go. If a store’s stock is not visible online, the shopper either makes a wasted trip or never comes.
It can. The city and district spread of your orders gives a strong signal about where a new store should go. We look at this approach through Evidea’s Antalya decision.
According to Perakende.org and DHA, both on 16 October 2026, the store has 1,950 sqm of sales space and employs 27 people.
It depends on what your online channel already does. If online sales are strong, a smaller point focused on trial and collection can do the same job with a lighter rent.
Sales per square metre and sales area per employee. Weigh both figures together with rent and service charges.