Logo design price in Turkey: logo maker site, freelancer or agency compared
Logo design price sits in three very different worlds. On a logo maker site you design for free and pay when you download. On Armut’s Istanbul logo design price page, freelance jobs range from TRY 500 to TRY 12,500. In Adapte’s Build Your Digital Brand campaign the logo is not sold on its own: it comes inside a TRY 36,000 + VAT package, together with consulting, an availability check and a website.
The right question is not “which is cheapest” but “what will I do with this logo”. For an Instagram profile picture, a logo maker is enough. For a product label, a trademark filing and years on your sign, the maths changes.
Which 6 criteria should you compare the three paths on?
Price alone misleads in a logo comparison. Use six criteria: total cost, whether it is unique to you, whether it can be registered, which files you receive, who holds the rights, and what comes with the logo. Deciding without them is like dressing the window before opening the shutter.
- Is it unique to you? A shared drawing does not set you apart.
- Can it be registered as a trademark?
- Are the rights transferred to you in writing?
- Do you get a vector file (SVG, AI or PDF)?
- How many options and how many revisions?
- Do colours, typefaces and a guideline come with the logo?
Why price comes last
If a cheap logo bounces back at the registration stage, you pay twice. Buy cheap, buy twice, as the shopkeepers say. Write down what the logo is for first, then compare prices.
What do the three paths show side by side on price and delivery?
A logo maker is the cheapest start, but not unique to you. Freelancers charge TRY 500 to 12,500 on Armut’s Istanbul data, with results varying by designer. Adapte’s package is TRY 36,000 + VAT and builds the logo with the rest of the brand.
| Criterion | Logo maker site | Freelancer | Adapte package |
|---|---|---|---|
| Price | Design free, download or subscription paid | TRY 500 – 12,500 (Armut, Istanbul) | TRY 36,000 + VAT, whole package |
| Unique to you | No, the template is open to others | Depends on the designer | Yes, one of 3 directions is finalised |
| Registrability | Weak with a template | Fine if original | TÜRKPATENT preliminary search included |
| Rights | Limited by template licence | Written transfer required | Yours on delivery |
| What comes with it | Usually just the logo | Varies by job | Guideline, site, 108 articles, card |
| Best for | Temporary profile image | Name and audience already set | Building a brand from scratch |
Why freelance prices spread so wide
In the sample requests on Armut’s page, a new logo from scratch sits at TRY 1,500 – 6,000, and a commercial business logo at TRY 6,000 – 15,000.
If you want the whole brand budget
A logo is only one line of building a brand. Filing fees, site and content are broken down line by line in how much it costs to build a brand.
What does the low price of a logo maker really cost you?
On a logo maker site you pay little, but the rights you get are limited too. Canva’s help page states plainly that your rights to a template logo are non-exclusive and that you cannot register it as a trademark. Another user can pick the same template.
Why registration gets harder
WIPO defines a trademark as a sign capable of distinguishing the goods or services of one business from others. A drawing open to everyone cannot do that.
When it still makes sense
If you are testing an idea or the name is not final, a logo maker does the job. Revisit the logo once you commit.
What should you check when working with a freelancer?
A good freelancer does excellent work when your name and audience are clear. The trouble usually shows up at handover: missing files, rights never put in writing. Article 52 of Turkey’s Law No. 5846 on Intellectual and Artistic Works requires contracts on economic rights to be in writing and to list each right separately.
Why a written transfer matters
Have the rights to reproduce, distribute and adapt listed one by one in the contract.
What comes with the logo on the package path?
In the Build Your Digital Brand campaign, the logo is one part of bringing the brand to life online first. Consulting starts with payment: positioning, target audience, brand voice and the name. Then 3 directions are presented for the identity, including a TÜRKPATENT preliminary search and availability check beforehand. The check is not a legal opinion; the filing itself is a separate offer.
If you want the logo, the name and the site built in one place, look at the Build Your Digital Brand campaign page: 12 brand places, last day 1 November 2026.
Who suits which path, and which one wins?
The winner depends on what you will do with the logo. For a temporary profile image, a logo maker is enough. For a business whose name, audience and promise are ready, a good freelancer with a written contract is enough. For someone without even a name, who will label a product and file a trademark, the package wins, because it answers the questions that come before the logo.
Logo maker: the founder still testing
If the till is not ringing yet and you are testing the idea, cut your coat according to your cloth. Just rethink the logo before you print it on packaging.
Package: building from scratch
If you are building a product brand in cosmetics, clothing or food, or a service brand such as a salon, clinic or consultancy, a logo alone is not enough. Name, availability and voice come first. In professions where advertising is restricted by regulation, such as health and law, check your professional rules first. For the big picture, see the building a digital brand guide.
Which 6 things should you get in writing before you order?
Whichever path you choose, put six things in writing before you pay. This list heads off the “I never got that file” and “whose right is this” arguments. Designers and agencies alike treat these as normal questions.
- Is the logo unique to you, or built on a template?
- How many options and revisions do you get?
- Are vector and colour versions part of the handover?
- Are economic rights transferred to you in writing, one by one?
- Is a trademark preliminary search done for the name?
- What are the delivery time and payment plan?
Answers for the package
3 directions are presented and the chosen one is finalised. The preliminary search and availability check are included.
Answers for a freelancer
See the number of revisions and the file list in a contract or invoice, not in a chat message. When customers walk in, your sign should be ready.
Quick Summary
- On logo maker sites the design is free, the download or subscription is paid, and the template is not unique to you.
- Armut’s Istanbul data puts freelance logos at TRY 500 – 12,500.
- With a freelancer, get the transfer of economic rights in writing, right by right.
- Adapte’s package is TRY 36,000 + VAT; the logo comes in 3 directions with name, site and 108 articles.
- Get the 6-point list in writing before you pay.
Short Glossary
Vector file: A vector file is the drawing format used to scale a logo up or down to any size without losing quality.
Transfer of economic rights: A transfer of economic rights is the legal step used to pass rights such as reproducing, distributing and adapting a work to someone else by written contract.
Distinctiveness: Distinctiveness is the trademark test used to judge whether a sign is able to set one business’s product apart from others.
Next Step
If you want the logo built together with the name, site and content, apply to the Build Your Digital Brand campaign; fill in the form and mention your coupon code.
Sık Sorulan Sorular
A logo is a single mark; a corporate identity is the whole set of colours, typefaces and usage rules. We unpack that difference in identity or brand.
The master vector file, PNG and SVG versions, one-colour and reversed (dark background) versions, colour codes and the typeface name. If any of these six is missing, your sign maker or printer will charge you to redraw it.
Most common mistake: Accepting the logo as a JPG sent over WhatsApp. It breaks up on a poster and you are back to square one.
A brand guideline, social media kit, digital business card, domain and 1 year of hosting, a 6-page site, 108 AI SEO-ready articles across 6 keyword groups, structured data and a handover video. The domain is in your name.
The price is TRY 36,000 + VAT, paid upfront. At 20% VAT that is TRY 43,200; check the current rate on the invoice. There is a 10% coupon, and you simply mention the code when you apply or in the call. We explain how the three directions are drawn up in three directions, one brand.
In the Build Your Digital Brand campaign, 3 directions are presented for the digital identity. The one you choose is finalised, and the logo, colours and typeface are completed from it.
Rights to template logos are usually non-exclusive; Canva also states that template logos cannot be registered as trademarks. If you plan to register, a logo made for you is firmer ground.
TRY 36,000 + VAT covers brand consulting, a TÜRKPATENT preliminary search and availability check, a 3-direction digital identity, a domain and 1 year of hosting, a 6-page site, 108 articles, a brand guideline, a social media kit, a digital business card, structured data and a handover video.
Updated: October 2026