ideasoft hires Hakan Kucuk as Growth Director, what does a growth lead do in e-commerce?

In customer acquisition, SEO, campaign management and conversion optimisation. At Param Group he managed the marketing teams of the group’s companies and was responsible for CRM, customer loyalty and sales conversion. The report does not mention how long he stayed at Param Group or where he worked before.

According to the company’s About Us page, ideasoft was founded in 2005, provides the platform for more than 50,000 e-commerce businesses and has more than 200 employees. The page also lists ISO 10002, ISO 20000-1, ISO 22301 and ISO 27001 certificates. These figures come from the company’s own statement, not from the news report.

The report quotes him on “understanding the customer correctly, interpreting the data correctly” (our translation). That phrase describes growth not as ad spend but as the ability to know the customer and measure what happens.

Think of a wedding. Marketing is the person who writes and sends out the invitations. The growth manager is that meticulous relative who writes the invitations, keeps the guest book at the door, notes who left dinner halfway through and changes the menu for the next wedding.

There is. Küçük’s title at Param Group was “Digital Marketing and Growth Director,” with both ideas side by side. At ideasoft his title is simply Growth Director, yet marketing still comes first in his remit. That suggests growth does not replace marketing; it absorbs it.

In everyday language: the fixes that help more of your site’s visitors finish their purchase. Shortening the checkout, showing delivery costs early in the basket and sharpening product photos are all part of it. If customers fill the basket and leave before paying, this is where the problem lies.

Open your recent orders and note who bought again and which products sell together rather than alone. This simple list is the first draft of your customer profile. You do not need an expensive tool.

Channel efficiency means looking at how many sales each channel brings in for the money and effort you put into it. Place ads, marketplaces, social media and search traffic side by side. The channel that eats money but never turns into baskets shows itself straight away.

Finding a new customer often costs more than bringing back an existing one. That is why Küçük’s approach measures the effect on loyalty as well as on sales. This is where CRM comes in: keeping customer details and getting back to people at the right time.

The company’s home page mentions more than 36 marketplace integrations. Measurement-led growth management may move towards presenting data from these channels to merchants in a clearer way. Small online sellers of anything from shoes and cosmetics to home textiles and spare parts could benefit.

Businesses that move stock only through discounts, or raise ad budgets without looking at data, will struggle. As the language of growth shifts to measurement, you hear “I sell a lot but I don’t make a profit” more often. For retailers who also count physical stores as growth, we look separately at the numbers behind opening a store in a new mall.

SEO is the work you do to appear in search engines without paying for each click. Seen through a growth lens, the question is not “what position am I in?” but “do visitors from search actually buy?” Effort spent on keywords that bring no sales lowers channel efficiency.

A marketplace brings customers, but their details often stay with the marketplace. On your own site, the customer lands in your CRM. A growth approach looks for ways to move marketplace customers to your own channel over time.

Channel name, spend, visitors, orders, average basket size and repeat customers. Six columns are enough. This table is the small-business version of the report on a growth director’s desk.

If the person running ads and the person tracking orders are different people, let them fill in the table together. For a retail example that builds marketing leadership through internal promotion, see Yataş Group’s three appointments. We set up channel measurement and conversion routines with businesses through our e-commerce consulting.

Now you know: growth is not a title that replaces marketing. It is a way of measuring customer acquisition, CRM and conversion as one chain. ideasoft is taking that view into its senior team, and you can start it with a one-page table.

Usually there is no need for a separate title. But someone has to read ad, site and customer data in the same table, and that job often falls to the owner.

No. Performance marketing mainly focuses on bringing customers in through ad channels. Growth also covers whether that customer completes the purchase and comes back.

No direct change has been announced. You can follow platform updates through the company’s official announcements and build your own growth table independently.