Aras Kargo Appoints a Chief Commercial Officer and What It Means for Your Shipping Deal

Here’s something most people don’t know. According to Aras Kargo’s corporate website, Altınay spent 10 years at n11.com, a Turkish online marketplace, where his last role was Deputy General Manager responsible for Operations. Before that, he worked as a transport and operations manager at Havi Logistics and TNT Express. So the carrier’s commercial chief knows marketplace shipping from the inside.

Altınay heads Aras Global, and international relations is on his new list. The news does not say what Aras Global does or how large it is, so it is too early to say whether cross-border shipping terms will change.

At publication, Aras Kargo’s management team page still shows Altınay’s previous title. In contract correspondence, confirm titles from official letters, not news reports.

A sales manager chases one channel’s target; a CCO weighs sales, strategy and business development together. Picture a neighbourhood bakery. If the sales manager is the assistant chatting with customers at the counter, the CCO is the master baker who serves at the counter, haggles with the flour supplier and decides where the next branch opens.

In a scattered structure, sales promises and strategy goals can pull apart. Under one leader, both work from the same numbers. In Altınay’s words in the news, customer needs will be assessed “with a holistic view”. For a seller, that means the negotiation can move beyond unit price to the whole relationship.

Here is a comparison few sellers know. According to the first-half 2026 postal market report from BTK, Türkiye’s Information and Communication Technologies Authority, the country has 52 authorised postal service providers. In the same period, they carried about 728 million parcels, and sector revenue reached TL 104.45 billion. Revenue grows about 35 percent and volume 5 percent, so revenue per parcel rises faster than volume.

A seller with stable monthly shipments, a known return rate and clear parcel sizes has plenty to bring to a holistic negotiation.

Take a boutique whose orders spike in campaigns, then go quiet. One month parcels pile up, the next the till barely rings. If that seller cannot show their own shipping history in a table, they will find it hard to get beyond standard terms.

International relations now also report to the CCO, which is something sellers who ship abroad should watch. For small parcels to the US, we laid out the options in our piece on ShipEntegra’s US e-export service. Marketplace sellers using carrier integrations and order software firms are affected indirectly.

Desi is the Turkish shipping unit that charges a parcel by the space it takes up rather than its weight. A light but bulky cushion can cost more to ship than a small, heavy box. If you do not know your desi distribution, you will talk about average prices and miss the parcel size you actually send most.

For the carrier, a return is a second trip; for the seller, it is a loss. If you work out your return rate by product category, you can justify asking for separate terms on return shipments. If returns keep coming in, the problem may start on the product page.

A seller with a high average basket can spread the shipping cost across the product price more easily. For a seller with a small basket, the shipping fee eats into the profit margin.

On many marketplaces, delivery performance is part of how sellers are rated. If the time in your contract and the promise on your site do not match, the complaints end up in your reviews. Rewrite your delivery page on the same day you sign the new agreement.

Delivery time by region shows which cities deserve more ad budget. Where you deliver fast, “at your door tomorrow” is a safer promise. Read your carrier report as marketing data, not only as an accounting file.

Check the term, renewal condition, price update clause and return shipment terms. If it renews automatically, check the notice period for termination.

Use month, parcel count, average desi, return count, region and number of late deliveries. We work with sellers on building and reading data sets like this through our digital consulting service.

A change at the top can, over time, affect partners’ terms. We did a similar reading for restaurant and grocery partners in our piece on Yemeksepeti’s new CEO. On our retail page, we follow Turkish retail appointments like these regularly.

The news contains no information about price or term changes. Your current contract stays valid; if anything changes, expect to be told in writing.

Monthly parcel volume, return rate, desi distribution, regional spread and the number of late deliveries are the core figures.

According to Perakende.org, sales, international relations, strategy and business development; he is also General Manager and Chairman of the Board of Aras Global.