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Brand Consulting

I am registered but still infringed

AuthorGürbüz Özdem Published22 September 2026 Reading Time4–6 dk
I am registered but still infringed
💡 Kısaca: My trademark is registered, but nobody is stopping anyone.

My trademark is registered, but nobody is stopping anyone. Registration is not a shield; it is an entitlement. It does not protect on its own — it gives you the right to act. 📜

Most businesses file the certificate away once it arrives. The real work starts after the document.

Short answer: registration acquires meaning through monitoring and use. An unmonitored trademark cannot even notice an infringement. 🔍

WHAT

What registration does and does not do

BU BÖLÜMÜN ÖZETİ

  • What it does
  • What it does not do
  • The class limit
  • The country limit

This distinction prevents disappointment. ⚖️

What it does

Priority of use in specified classes, the right to oppose similar applications and legal grounds against infringement. ✅

What it does not do

Nobody scans on your behalf, infringement does not stop automatically, and it does not extend to other classes or countries. 🚫

The class limit

Protection is limited to the goods and services groups you applied for. As activity widens, the scope is updated. 🗂️

The country limit

Registration is territorial. With exports and overseas sales, separate applications are needed. 🌍

HOW

How is infringement noticed?

BU BÖLÜMÜN ÖZETİ

  • Application monitoring
  • Marketplace scanning
  • Search and social scanning
  • Field reports

Not by itself, but through monitoring. 🔎

Application monitoring

Similar applications are published and can be opposed within a set period. Miss the window and it gets harder. 📅

Marketplace scanning

If you sell products, search your brand name regularly. Infringement usually shows up in listings. 🛒

Search and social scanning

New pages and accounts carrying your brand name. A monthly check is enough. 🌐

Field reports

Dealers, customers and field staff are the fastest source; where they report it must be written down. 📣

THE

The sequence once you see it

BU BÖLÜMÜN ÖZETİ

  • Step 1: evidence
  • Step 2: scope and type
  • Step 3: the fastest channel
  • Step 4: the legal route

Four steps, in order. 🪜

Step 1: evidence

Screenshots, links, dates and where possible a sample. Proof is gathered on day one. 📸

Step 2: scope and type

Direct or similar; local or widespread? The distinction sits in the copying guide. 🔍

Step 3: the fastest channel

Platform reporting or documented contact. Most cases close right here. 🌐

Step 4: the legal route

A formal notice and, if needed, litigation. At this stage a lawyer comes in. ⚖️

KEEPING

Keeping the registration alive

BU BÖLÜMÜN ÖZETİ

  • Proof of use
  • A renewal calendar
  • Scope updates
  • Ownership records

A certificate is not filed and forgotten. 🔄

Proof of use

Invoices, packaging, advertising and publication archives showing actual use are accumulated. 🗄️

A renewal calendar

Protection must be renewed at the end of its term. That date goes into the company’s calendar. 📅

Scope updates

If a new product group or service has been added, the registration should reflect reality. 🗂️

Ownership records

Company name, address and transfer changes are recorded; incomplete records cause trouble in proceedings. 📋

THREE

Three common mistakes

BU BÖLÜMÜN ÖZETİ

  • Mistake 1: shelving the certificate
  • Mistake 2: filing in too few classes
  • Mistake 3: mistaking a logo for a registration
  • The sentence that cuts all three

All three weaken protection. 🚧

Mistake 1: shelving the certificate

For an unmonitored brand, registration is an unused entitlement. 📄

Mistake 2: filing in too few classes

Cutting classes to save cost leaves an open door as the business grows. 🚪

Mistake 3: mistaking a logo for a registration

Logo design is one thing, trademark registration another; the difference sits in the brand, name and logo guide. 🎨

The sentence that cuts all three

This: “Registration is not a shield, it is an entitlement to be used.”

WHAT

What should I do today?

BU BÖLÜMÜN ÖZETİ

  • Step 1: open your registration file
  • Step 2: set up a monthly scan
  • Step 3: write the reporting route
  • If you want help

Three steps, one day. 🪜

Step 1: open your registration file

Which classes, which date, renewal when? Those three facts should be known. 📋

Step 2: set up a monthly scan

Brand-name search, marketplace and social check. Half an hour suffices. 🔎

Step 3: write the reporting route

If the field sees an infringement, who do they tell and how? One line makes the difference. 📣

If you want help

Let us set up your monitoring routine: use the consult your expert form. For your digital assets see the brand digital audit; the whole sits on the brand consulting page. 🎯

Related reading from the archive: registration and fees · choosing a brand consultant.

NOT A SHIELD — AN ENTITLEMENT IT DOESpriority of use, right to opposelegal grounds against infringement IT DOES NOTscan on your behalfextend beyond class or country The real work starts after the document

WITHOUT MONITORING, NOTHING IS SEEN APPLICATIONSmiss the window, it gets harder MARKETPLACESinfringement shows in listings SEARCH / SOCIALa monthly check is enough FIELD REPORTSthe fastest source An unmonitored trademark cannot even notice infringement

KEEPING THE REGISTRATION ALIVE 1 · Proof of use — invoices, packaging, advertising, archives 2 · Renewal calendar — the date goes in the company calendar 3 · Scope updates — when a new product group is added 4 · Ownership records — name, address and transfer changes

BÖLÜM 07

📝 Notes From the Field

A business received its registration and filed it away. Two years later it emerged that a similar mark had been registered with the opposition window already passed. The process became far harder and more expensive. Half an hour of scanning each month would have meant never opening that file.

A business received its registration and filed it away.
BÖLÜM 08

📖 Short Glossary

Class: the goods and services group protection covers. Application monitoring: regular checking of newly published filings. Proof of use: documents showing the mark is actually in use. Renewal: the extension made when the protection term expires.

Class: the goods and services group protection covers.
BÖLÜM 09

⚡ Quick Summary

Registration does not protect by itself; it gives you the right to act. 📜 Protection is limited by class and country. Infringement is only seen through monitoring: applications, marketplaces, search and field reports. The registration is kept alive with proof of use, a renewal calendar and scope updates.

Registration does not protect by itself; it gives you the right to act.
BÖLÜM 10

🎯 Next Step

Let us set up your monitoring routine: use the consult your expert form. The copying side sits in the copying guide; for an asset sweep see the brand digital audit.

Let us set up your monitoring routine: use the consult your expert form.
FREQUENTLY

Frequently Asked Questions

Sık Sorulan Sorular

Am I unprotected without registration?

Prior use can be protected in some circumstances, but the burden of proof falls on you and the process drags. Registration makes the same protection far stronger and faster.

How many classes should I register in?

Classes covering today’s activity plus a one-to-two-year plan strike a reasonable balance. Since each class carries cost, unrealistically broad coverage is not right either.

Does the office detect infringement itself?

It does not. Monitoring applications and filing oppositions is the trademark owner’s responsibility, which is why monitoring must be set up as a routine task.

Source: Turkish Patent and Trademark Office — registration and renewal

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