How much does it cost to build a brand? Filing fees, identity, site and content
How much does it cost to build a brand in Türkiye? The answer has two parts. The first is official: under TÜRKPATENT’s 2026 fees, a single-class trademark costs TRY 2,820 to file and TRY 7,010 to register, TRY 9,830 in total. The second part is the work that makes the brand visible: name and position, identity, website and content. In Adapte’s Build Your Digital Brand package, that second part is a fixed TRY 36,000 + VAT.
So for a single-class brand, the starting figure is TRY 53,030: the TRY 43,200 package including VAT plus TRY 9,830 in official fees. A trademark attorney’s fee comes on top.
What are the line items of building a brand?
A brand budget has six line items, and each one is paid to a different place. Name and positioning, availability check, filing fees, digital identity, digital address (domain, hosting, website) and content. Filing fees go to the state; the rest go to whoever delivers the service. Build the budget on these six lines and no cost will come knocking later.
- Filing fees: the official amount paid to TÜRKPATENT.
- Availability check: a scan for similar records before filing.
- Name and positioning: writing down what you promise and to whom.
- Digital identity: logo, colours, typeface.
- Digital address: domain, hosting, website.
- Content and tools: articles, guideline, social media kit, business card.
How much is the trademark filing fee in 2026?
According to the 2026 amounts on TÜRKPATENT’s trademark fees page, a single-class application costs TRY 2,820, and a second class another TRY 2,820. Each further class costs TRY 3,150. On success, a TRY 7,010 registration fee is paid. Amounts may change during the year, so check the current figure on the institution’s page before paying.
| Number of classes | Application fee | Registration fee | Total official fees |
|---|---|---|---|
| 1 class | TRY 2,820 | TRY 7,010 | TRY 9,830 |
| 2 classes | TRY 5,640 | TRY 7,010 | TRY 12,650 |
| 3 classes | TRY 8,790 | TRY 7,010 | TRY 15,800 |
What does 10 years of protection cost per year?
A registered trademark is protected for 10 years and can be renewed at the end. Divide the TRY 9,830 official cost of a single-class mark by 10 and you get TRY 983 a year, roughly TRY 82 a month. With two classes it is TRY 1,265 a year. This maths lets you read registration not as an expense but as ten years’ rent on your own name.
- Write down the official total: TRY 9,830 for 1 class.
- Divide by 10: TRY 983 a year.
- Divide by 12: roughly TRY 82 a month.
How do you price identity, website and content?
These items have no official tariff; the price depends on the quote. The right method is to compare every quote on the same measures: how many options, how many pages, how many articles, and whose name the domain is in. Setting two quotes with different scopes side by side is comparing apples and oranges. A comparison of three routes to a logo is in table form in logo site, freelancer or agency.
Which line items does the package cover?
The Build Your Digital Brand package covers five of the six non-official line items at a fixed TRY 36,000 + VAT. At the general 20 percent rate the total is TRY 43,200; check the current rate on your invoice. Payment is upfront, and consultancy starts with payment. Trademark filing is a separate add-on offer, handled with a trademark attorney.
| Line item | In the package? | Scope |
|---|---|---|
| Name and positioning | Yes | Audience, brand voice; name suggestions if you have none |
| Availability check | Yes | TÜRKPATENT preliminary search; not legal advice |
| Digital identity | Yes | Logo, colours, typeface; 3 directions, one finalised |
| Digital address | Yes | Domain in your name, 1 year hosting, 6-page site |
| Content and tools | Yes | 108 articles, guideline, social media kit, business card |
| Trademark filing | No, add-on | With a trademark attorney; official fees extra |
How do you work out the total brand budget in 6 steps?
The maths closes in six steps, each with a number. You set the class count, write the official fees, add the package, add the attorney’s quote, note year two and separate the items that can wait. Example: a single-class product brand.
- Set the class count: 1 class in the example.
- Write the official fees: 2,820 + 7,010 = TRY 9,830.
- Add the package: TRY 43,200 including VAT. Subtotal TRY 53,030.
- Get a written quote from a trademark attorney and add it.
- Put the year-two hosting renewal in the calendar.
- Move add-ons such as packaging and ads to a separate column.
The detail on consultancy costs
Consultancy pricing alone is covered in brand consulting cost.
Which line items can wait?
BU BÖLÜMÜN ÖZETİ
- Add-on items
- Places and last day
- Template: six lines to bring to the table
Items not needed to start selling can wait: packaging and labels, e-commerce, extra articles, ads, video and banners. In the campaign these are all separate add-on offers. Settling the name, identity and digital address first lets you fund growth once the till starts ringing.
Add-on items
Trademark filing, packaging and labels, e-commerce, +180 articles, Google and Meta ads, video and banners, each priced to need.
Places and last day
The campaign has 12 brand places, and the last day is 1 November 2026. Scope and form are on the Build Your Digital Brand campaign page. See also our guide to building a digital brand.
Template: six lines to bring to the table
Class count and official fees; package total including VAT; attorney’s quote; year-two hosting; add-ons; coupon. With these six lines filled in, your budget is in front of you down to the last lira.
Quick Summary
- In 2026, official fees for a single-class mark are 2,820 + 7,010 = TRY 9,830.
- A second class adds TRY 2,820; each further class adds TRY 3,150.
- Spread over 10 years of protection, one class costs TRY 983 a year.
- The package is TRY 36,000 + VAT; TRY 43,200 at the general rate, filing excluded.
- The single-class example subtotal is TRY 53,030, plus the attorney’s fee.
- Packaging, ads and e-commerce are add-ons that can wait.
Short Glossary
Nice Classification: The Nice Classification is the international list used to group the goods and services a trademark protects.
Registration fee: The registration fee is the official payment used to enter a successful trademark application into the register.
Trademark attorney: A trademark attorney is the authorised representative used to handle filing and opposition procedures before TÜRKPATENT.
Next Step
If you have your budget down to six lines, the next step is pinning down your name and scope. Apply to the Build Your Digital Brand campaign and start with consultancy.
Frequently Asked Questions
Source: TÜRKPATENT — Trademark Fees (Marka İşlem Ücretleri)
Sık Sorulan Sorular
It is fixed and non-negotiable.
If an unchecked application meets a refusal or opposition, the fee you paid does not come back. Buy cheap, buy twice.
Goods and services are grouped under the Nice Classification. For a soap maker, the product class may be enough; a shop under the same name brings in a services class.
We follow tariff changes and other filing fees separately in trademark fees: the latest.
At the end of year ten. In TÜRKPATENT’s 2026 tariff, renewal for up to two classes costs TRY 8,730. Note it in the calendar today.
Most common mistake: Paying the application fee and leaving the registration fee out of the budget. When the application succeeds, a second payment of TRY 7,010 is due. A business that planned cash around TRY 2,820 alone gets squeezed on exactly that day.
One draft and three directions with one finalised are not the same job. Ask in writing for the number of options and revisions.
Ask about page count, domain ownership and year-two hosting. A domain in someone else’s name means your address is rented.
Count alone is not enough. Keyword groups and structured data decide whether the content gets found.
108 articles across 6 keyword groups, written for AI-driven search too. They answer people searching for the brand’s name and trade.
Hosting renewal is yours; the amount is your provider’s price at the time.
If you have the 10 percent coupon, just mention the code when you apply or during the call. Budget on the pre-coupon figure to stay on the safe side.
Brand consultancy, a TÜRKPATENT preliminary search and availability check, a digital identity with 3 directions, a 6-page website with domain and 1 year of hosting, 108 AI SEO-ready articles, a brand guideline, a social media kit, a digital business card, structured data and a handover video. The price is TRY 36,000 + VAT.
No. Trademark filing is a separate add-on offer, handled with a trademark attorney. TÜRKPATENT’s official fees are paid separately; in 2026 they total TRY 9,830 for a single class.
Payment is upfront, and consultancy starts with payment. If you have the 10 percent coupon, just mention the code when you apply or during the call.
Updated: October 2026