What Does It Cost to Open a Hepsiburada Store?
The cost of opening a Hepsiburada store splits in two depending on how you build it: from scratch it’s a full bill, added as a second window onto existing stock it’s almost just the software fee. 📋
Short answer: built from scratch, the first month runs ₺12-35K (excluding stock); as a second channel, ₺2-6K is enough.
Below we cover the first month’s bill, the per-sale deductions and this channel’s hidden costs.
The first month’s bill
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- Built from scratch
- As a second channel
- The product page: done once, visible monthly
Familiar lines, different weights in each scenario.
Built from scratch
Company registration and accountant ₺8-15K, product photography and content ₺3-8K, integration software ₺1-3K monthly, barcodes and labels ₺1-2K, packaging ₺2-4K. 📊
As a second channel
The company exists, the photos are shot, the packaging is in stock. The only genuinely new line is the integration subscription plus a few extra images. That’s why a second window is e-commerce’s cheapest growth step.
The product page: done once, visible monthly
Filling attributes and descriptions completely is a one-time job; the visibility it earns repeats every month. Across a hundred products it takes a few days and works for years, while whoever postpones it buys the same visibility with advertising every month.
Per-sale deductions
Same structure, slightly easier ratios.
Payment terms are a cash cost
Because payouts run on terms, money sits in transit for a while. That isn’t a direct expense, but it creates a cash cost: when urgent restocking is needed, the money may not be in hand.
Hidden costs
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- Sync errors
- Incomplete product pages
- Managing two channels
Lines missing from most sellers’ tables.
Sync errors
Selling the same unit on two channels and failing to deliver one produces cancellations and rating loss. The price of that error is many times the integration subscription.
Incomplete product pages
Missing attributes and thin descriptions kill sales without ads; the visibility lost comes back as an ad budget. Here, filling in a page is free advertising.
Managing two channels
Orders, messages and returns double. A seller who ignores time pays the second channel’s profit out of their own hours.
Where to cut, where not to
Savings are easy on a second channel and expensive in the wrong place.
Cuttable
Buying separate stock, channel-specific packaging, extra storage. None of these is necessary.
Not cuttable
Integration software and product-page quality. Both touch sales and rating directly on this channel.
Break-even point
Very low as a second channel.
The logic
If your only added fixed cost is the integration subscription, a store with a 20% contribution margin covers ₺2K of monthly cost at ₺10K of revenue. Built from scratch as a single channel, every fixed cost enters the calculation and break-even rises markedly. Channel comparison on the e-commerce sector page.
📝 Field Notes
A seller treated the integration subscription as an unnecessary expense and ran two channels by hand. In one month three orders sold out of stock and were cancelled; the rating fell, listings dropped and recovery took two months. The revenue lost far exceeded a year of software fees. On this channel the most expensive saving is cutting integration. 📋
📖 Quick Glossary
Integration subscription: the monthly fee for software syncing stock and orders. Sync error: selling stock you don’t have and failing to deliver. Cash cost: the burden created by money waiting on terms. Page completeness: how full the attributes and descriptions are.
⚡ Quick Summary
From scratch ₺12-35K, as a second channel ₺2-6K. 📊 Per-sale deductions 25-45%. Hidden lines: sync errors, thin pages, the time load of two channels. Not cuttable: integration and page quality. Break-even is very low on a second channel.
🎯 Next Step
Let’s build your second-channel cost table and break-even: quote form · free digital audit. 🤝
Frequently Asked Questions
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Category commission (8-20%), shipping and delivery, service fees, campaign contribution and the returns share. Total deductions sit in a twenty-five to forty-five percent band. The detailed calculation sits in the Hepsiburada margin article. 🧭
It runs in a band of a few thousand lira a month depending on product and order volume, with lower starter packages. What it earns isn’t a cost saving but an error prevented.
Not with integration; stock draws from a single pool. Without it, leaving a safety margin on fast-moving items is a simple fix.
Yes; part of the discount is charged to the seller and comes straight off the margin. The right approach is opening campaigns to stock you want to clear and items with room in the margin.
Source: McKinsey — Operations Insights