What Does It Cost to Open a Trendyol Store?
Opening a Trendyol store costs nothing; the bill arrives once sales start. And most new sellers set out having calculated only half of it. 🧾
Short answer: first-month setup runs ₺15-40K (excluding stock). After that, the per-sale deductions run on their own clock.
Below we go through the first month’s bill line by line, the hidden costs, and where to cut and where not to.
The first month’s bill
Setup costs outside stock are surprisingly clear.
Line by line
Company registration and accountant ₺8-15K (first month plus monthly fee), product photography and content ₺3-10K, integration or store-management software ₺1-3K monthly, barcodes and labelling ₺1-2K, first packaging stock ₺2-5K. 📊
Why photography isn’t cut
On a marketplace the first thing that sells a product is the image; poor photography won’t sell even at the right price. A ₺3K shoot means months of saved ad budget.
Per-sale deductions
The real cost lives here and repeats with every order.
Shipping isn’t free
Delivery that looks free to the customer is charged to you on every order. On a low-priced item, that single line can erase the entire profit.
Hidden costs
BU BÖLÜMÜN ÖZETİ
- Return handling
- Dead stock
- Time
Lines that never show in a budget table but leave the till.
Return handling
A returned item’s value is clawed back, both shipping legs are charged and the product is repacked. When one in five apparel orders comes back, this line can outweigh the visible commission.
Dead stock
Unsold product doesn’t look like an expense, but it locks up money. Stock cleared at a discount at season’s end is a real cost line.
Time
Order management, customer questions and shipment tracking take hours a day. Those hours aren’t free; in one-person stores this is the largest hidden expense.
Where to cut, where not to
The right cut grows profit; the wrong one ends the store.
Cuttable
Expensive packaging, unnecessary software subscriptions, wide but shallow stock, warehouse shelving bought too early. None of these add to the window.
Not cuttable
Product photography, correct barcode and labelling, the accountant and shipping quality. A late shipment drops your rating and makes every subsequent sale more expensive.
Break-even point
At what revenue do the costs close?
The logic
Divide your monthly fixed costs (software, accounting, packaging, storage if any) by your average contribution margin. A store with an 18% margin and ₺6K of monthly fixed costs breaks even at roughly ₺33K of revenue. Channel comparison on the e-commerce sector page.
📝 Field Notes
A seller insisted he had no costs beyond commission. We pulled three months of payout statements: shipping, service fees, campaign contributions and return deductions together came to nearly twice the commission. He rebuilt his price list on the real figure. On a marketplace, the visible commission is only the bill’s headline. 🧾
📖 Quick Glossary
Fixed cost: paid every month regardless of sales. Variable cost: the line that grows with each sale. Break-even revenue: the sales figure at which costs are covered. Dead stock: unsold product locking up money.
⚡ Quick Summary
First-month setup ₺15-40K excluding stock. 📊 Per-sale deductions take 30-50% of the price. Hidden lines: return handling, dead stock, time. Cuttable: packaging, extra software, shallow stock. Not cuttable: photography, labelling, shipping quality.
🎯 Next Step
Let’s build your fixed-variable cost table and break-even revenue: quote form · free digital audit. 🤝
Frequently Asked Questions
Sık Sorulan Sorular
Category commission (10-22%), shipping, service and transaction fees, campaign contribution and the returns share. Together these five take thirty to fifty percent of the sale price. The detailed calculation sits in the Trendyol margin article. 🧭
On-platform advertising turns a profit on the right product and is pure expense on the wrong one. The only test is whether the unit profit of an ad-driven sale covers its ad cost. A seller who doesn’t measure this per product spends blind for months.
No fee is paid to open; costs come from company registration, content production and the deductions that start once you sell. That’s why “free to open” is true but incomplete.
In practice yes, for invoicing, VAT and filing; processing marketplace payout statements correctly also takes expertise. The monthly fee belongs in your fixed costs from the start.
Enough to protect the product and give a brand impression; more than that is cost. Cutting protective material on fragile items comes back many times over as returns and damage.