How do you price an export quote?
Did you convert your domestic price into foreign currency and quote it? If freight, packaging, documents, bank charges, commission and exchange moves aren’t counted, the export order ships at a loss. 🧮
An export price isn’t a translation of the domestic price; it’s a separate calculation.
Short answer: build the export price from cost + export-specific costs + costs required by the delivery term + a risk margin + profit. Write the quote clearly, time-limited and with the delivery term. 📄
Note: foreign trade regulations, procedures and support schemes change; get current information from your customs broker, your bank and the Ministry of Trade.
Four layers of price
BU BÖLÜMÜN ÖZETİ
- Product cost
- Export-specific costs
- Delivery term costs
- Risk and profit
From the bottom up. 🧱
Product cost
Production or purchase; think excluding domestic marketing costs. 🏭
Export-specific costs
Export packaging, labels, documents, certificates, bank fees; see the packaging guide. 📦
Delivery term costs
Inland haulage, freight, insurance by the chosen rule; see the delivery terms guide. 🚢
Risk and profit
Currency and payment risk margin, commission and target profit. 💰
Four parts of a good quote
BU BÖLÜMÜN ÖZETİ
- Product and quantity
- Price and currency
- Delivery term and place
- Payment, lead time and validity
Buyers compare easily. 📋
Product and quantity
Specifications, packing unit, minimum order. 📏
Price and currency
Unit price, total, currency clear. 💱
Delivery term and place
Rule and place; what the price includes. 📍
Payment, lead time and validity
Payment method, production time, the quote’s validity date. 📅
Pricing strategy
BU BÖLÜMÜN ÖZETİ
- Know market prices
- Volume tiers
- Negotiation margin
- Floor price
Four principles. 🎯
Know market prices
Retail and wholesale prices in the target market; the ceiling comes from there. 🔍
Volume tiers
Unit price by quantity; encourages larger orders. 📈
Negotiation margin
A reasonable buffer for the discount buyers expect. 🤝
Floor price
A lower limit never crossed in negotiation. 🚫
Following up quotes
BU BÖLÜMÜN ÖZETİ
- A quote log
- Follow up before expiry
- Reasons for losses
- Update when costs change
Four habits. 🔄
A quote log
Which buyer, what price, when; one list. 📇
Follow up before expiry
A polite reminder before validity ends. 📩
Reasons for losses
Price, time or terms? Note it. 📝
Update when costs change
Update the template when freight and exchange rates move. 🔁
Four common mistakes
BU BÖLÜMÜN ÖZETİ
- Translating the domestic price
- Open-ended quotes
- Unclear delivery term
- Credit quotes without a currency margin
All four sell at a loss. 🚧
Translating the domestic price
Export-specific costs get forgotten. 💸
Open-ended quotes
Months later, an order arrives at the old price. 🕰️
Unclear delivery term
What the price includes becomes a dispute. ❓
Credit quotes without a currency margin
Exchange moves before payment erode profit; see the currency risk guide. 📉
What should I do today?
BU BÖLÜMÜN ÖZETİ
- Step 1: four layers for one product
- Step 2: a quote template
- Step 3: write floor prices
- If you want help
Three steps, one hour. 🪜
Step 1: four layers for one product
Cost, export costs, delivery costs, risk-profit; a table. 🧱
Step 2: a quote template
Four parts with a validity date; one page. 📄
Step 3: write floor prices
The limit you won’t go below; for each product. 🚫
If you want help
Let us calculate your export prices together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the foreign trade consultancy page. 🎯
Related reading from the archive: raising prices · real profit after commission.
📝 Notes From the Field
A manufacturer set export prices by converting domestic prices; on the first big order export packaging, documents and bank charges took most of the profit. A four-layer price table was built and the delivery term and validity date were added to the quote template. On later orders the profit margin reached its target.
📖 Short Glossary
Export price: a price calculated for sales abroad. Validity period: the time a quote is binding. Volume tier: a unit price that changes with quantity. Floor price: a price never gone below.
⚡ Quick Summary
An export price is a separate calculation. 🧮 It has four layers: product cost, export-specific costs, delivery-term costs and risk-profit. A good quote holds product-quantity, price-currency, delivery term-place and payment-lead time-validity. Market prices, volume tiers, negotiation margin and floor price shape strategy. Log and follow up quotes.
🎯 Next Step
Let us calculate your export prices: use the consult your expert form. Currency sits in the currency risk guide; for your setup see the digital audit.
Frequently Asked Questions
Sık Sorulan Sorular
Follow the buyer’s and market’s habits, usually in widely used international currencies. The choice directly affects currency risk.
It depends on how volatile costs and exchange rates are. State the period clearly and update the quote when it ends.
Add the agent’s or intermediary’s commission into the price layers. The commission rate should be written in the contract.