Google-ads is one of the key areas where businesses need reliable, up-to-date guidance. This category brings together step-by-step guides, practical checklists and expert commentary on Google-ads, all filtered through 13+ years of agency experience. At Adapte Dijital, our goal is to turn your questions about Google-ads into data-driven, actionable answers. New content is added regularly — follow this category to make the right moves at the right time.
Yesterday was normal, today conversions halved — did the algorithm change? Everyone's first suspicion is Google. The statistics say otherwise. 📉 Most sudden drops come not from the algorithm but from measurement…
Yazının devamı →I have a small monthly budget — does Google Ads make sense for me? The answer is not yes or no; it is with which setup. 🪙 A small budget does not…
Yazının devamı →I run an e-commerce store — should the budget go to Search or Shopping? Both sell products, but they catch people at different moments. 🛒 Budget sent to the wrong channel looks…
Yazının devamı →The ads are running, the clicks are coming — and nothing is selling. This is the most common opening line in an advertising consultation. 🧩 The panel looks fine: impressions, clicks, a…
Yazının devamı →My ads were disapproved and the account is suspended — is that the end? The first thought on seeing the red warning is usually "we're finished". 🚨 In most cases it is…
Yazının devamı →The agency report looks good every month, but I cannot see it in revenue. The charts rise, the till does not move. Who decides who is right? 📊 The answer is not…
Yazının devamı →Our season is over — can I pause the ads and save the money? It looks sensible, and in most businesses it is the decision that raises next season's cost. 🌊 Off-season…
Yazının devamı →Is there ever a moment when I should stop advertising completely? There is — but far less often than people assume, and almost never because "results aren't coming". 🛑 A stop decision…
Yazının devamı →We already rank first for our own name — isn't bidding on our brand a waste? The objection sounds right and is frequently wrong. 🏷️ The brand campaign is the most contested…
Yazının devamı →Search our own brand name and a competitor's ad sits above us. The first reaction is anger; the right reaction is arithmetic. 🛡️ This is common, usually lawful, and a smaller loss…
Yazının devamı →Should Google Ads be run by someone in-house or by an agency? The decision is usually emotional: "let's have our own team" or "leave it to the experts". In fact it is…
Yazının devamı →Should my budget go to Google or to Meta? Both are advertising, but they do not do the same job — and budget sent to the wrong channel looks like the channel's…
Yazının devamı →Deneyiminizi iyileştirmek için çerezler kullanıyoruz. Analitik ve pazarlama çerezleri yalnızca onayınızla çalışır. Çerez politikası