My ads are disapproved and my account is suspended — what now?

A single ad or asset has hit a policy. The account keeps running and only that item stops serving. The lightest and most common case. 🟡

The ad runs but narrowed: it will not show on certain queries or in certain regions. Usually the result of sensitive-category rules. 🟠

The heaviest: all serving stops. Causes are typically billing, identity verification, a policy violation or suspicious activity. 🔴

From the notification area: the status name and policy heading are written there. The policy name is half the fix; scope sits in Google’s advertising policies centre. 📋

Four headings: exaggerated claims, punctuation and capitalisation errors, sensitive-category wording, and landing page mismatch. All four are fixable. ✍️

The promise in the ad does not match the reality on the page: a price, a campaign or a product is not visible there. The fix is the page, not the copy. 🪞

Edit the ad; saving sends it back for review automatically. Review usually completes within one business day. 🔄

Read the policy text and find which phrase is catching; it is usually a single word. Repeated disapprovals also affect account health. ⚠️

Read the reason and delete nothing. Deleting campaigns makes review harder and the loss irreversible. 🛑

In three parts: which policy was breached, what was fixed, and what prevents recurrence. An emotional appeal achieves nothing. 📄

It varies and can run to days. During that window the sales line should be pointed at other channels. ⏳

No — and it usually makes things worse: the new account is treated as a copy of the suspended one. The correct path is repairing the existing account. 🚫

Four things: correct billing details, verified identity, current contact information and access that does not depend on one person. Each is set up once. 🔐

Transparency: contact details, address, returns and privacy text, and real product information. A thin page raises policy risk directly. 📄

Guarantee language, medical claims, unprovable superlatives and pressure tactics. These are both policy and trust risks. 🚩

Compromised accounts are a frequent cause of suspension. Two-step verification and a permission structure are a silent protective layer; the ownership frame sits in the ownership guide. 🔑

Temporary bridges: your email list, existing customer outreach, organic pages and the business profile. Keep a ready list for crisis days. 🌉

On work outside the account: landing page fixes, negative list preparation, conversion tracking audit. When serving resumes, you start with a better account. 🔧

It stops and does not accumulate: lost days do not come back. That is why suspension risk is managed as a budget risk too. 💸

Tell sales: enquiry flow will drop. An uninformed sales team blames itself for the dip and loses motivation. 🗣️

Six lines: billing, identity, access permissions, site transparency, copy language, policy change tracking. Reviewed monthly. ✅

One person: the account owner or the consultant. In an ownerless account the warning appears on nobody’s screen. 👤

On a corporate rather than personal address, with at least two recipients. A warning sent to a departed employee is a warning nobody sees. 📧

Unspent balance stays in the account; what you lose is serving days. That is why suspension risk should be managed like a budget risk, with a backup channel ready.

Reread the policy text, complete whatever fix is still missing and apply again. Resubmitting the same appeal unchanged will not change the outcome.

If the contract covers account health and policy tracking, yes. But the account must be in your name; when it belongs to someone else, your ability to intervene is limited too.

Source: Google Ads — advertising policies centre