When people get a real choice, more than half share no data at all
Someone lands on your site, sees that box, and declines. They are not doing it to you; they now do it to everyone. Industry data lays out the picture: when a clear…
Yazının devamı →Numbers
One striking figure and the finding beneath it. The number and the headline rarely say the same thing.
Safari and Firefox block tracking cookies: a third of browsers are already closed
The visitor count in your dashboard is incomplete, and you have not known that for years. The technical picture reads like this: Safari and Firefox block third-party cookies by default, and those…
Yazının devamı →Third-party data use fell from 75 to 61 percent in just two years
The industry is dropping bought data and turning back to its own customers. The measurement shows this shift plainly: third-party data use among digital marketers fell from 75 percent to 61 percent…
Yazının devamı →A Quarter of Enquiries Never Get a Reply
Roughly a quarter of incoming enquiries never get a reply at all. Research examining millions of enquiries laid out the picture: businesses take an average of forty-two hours to respond, and about…
Yazının devamı →Written Rule: 54.9 Percent Against 29.5
A business with a written rule replies nearly twice as fast as one without. A benchmark study of five hundred and seventy-three businesses put two figures side by side: 54.9 percent of…
Yazının devamı →Only 62 Percent of Those Who Know, Do
Some of those who say fast replies are essential cannot manage it themselves. The same benchmark study measured the gap between knowledge and practice: among businesses stating that a five-minute response is…
Yazının devamı →68 Percent of Searches End Unclicked
Most searches now end without anyone visiting a site. A study drawing on the browsing data of millions of users measures it: zero-click searches reached 68 percent in early 2026, and the…
Yazının devamı →8 Percent With a Summary, 15 Without
When an AI summary appears, the click rate halves. An independent research organisation measured this through actual behaviour: across more than sixty-eight thousand searches, users clicked a traditional result 8 percent of…
Yazının devamı →Traffic Moved, It Did Not Vanish
Total traffic fell a little. Who receives it changed a great deal. Industry data puts two pictures side by side: organic search traffic in the United States declined roughly 2.5 percent year…
Yazının devamı →Half of Firms Have No Website
Nearly half of businesses in Türkiye still have no website of their own. Official data shows it plainly: among enterprises with at least ten employees, website ownership rose from 51.8 percent in…
Yazının devamı →93.6% Access, 17.3% Cloud Use
Internet access is nearly complete. Tool use lags far behind. The official study puts two figures side by side: 93.6 percent of enterprises use fixed-line internet, while paid cloud use among firms…
Yazının devamı →Own Asset or Platform?
Most enterprises selling online use both their own site and a marketplace. The official study shows both channels running widely: a large share of enterprises selling online use their own website or…
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