Boyner’s price guarantee reached 2 million shoppers, does markdown fear delay sales?

According to Ekonomi Gazetesi (13 March 2025), the company said the pilot covered about 400,000 purchases, with an average of TL 620 and a total of TL 247 million paid back. Capital reported the same figure as “400,000 people”. So read the 2024 figure as purchases and the 2026 figure as customers; they are not the same unit.

They show the programme’s scale, not its cost. The company says about 2 million customers have used it and the average gain is TL 857. No source gives the TL value of 1.7 billion Paracık, or any effect on sales or return rates.

As part of the relationship after the sale. Eren Çamurdan, CEO of Boyner Büyük Mağazacılık, describes the customer relationship as something that continues once the purchase is done. In the same story, the company also mentions a second scheme, “Dilediğin Zaman İade” (return any time), which it says removes the return deadline for unused items; its terms have not been verified either.

Seasonal clothing, shoes and electronics, where prices visibly move. On basics whose price stays flat all year, shoppers have little reason to wait. The problem grows in categories where customers have learned your markdown calendar by heart.

No. Some waiting shoppers buy elsewhere during the sale, and some never buy at all. The till stays quiet that week, the item gathers dust on the rail, and when it finally sells at a discount, the margin is already smaller.

It removes the reward for waiting. If shoppers know the difference will be covered when the price drops, buying today carries no risk for them. In return, the business funds part of its markdown period backwards, on sales it has already made.

First, your sales value during the guarantee window. Second, how many of those items later go on sale. Third, your average markdown rate, and fourth, the share of customers who ask for the difference.

In a business that discounts often, most guaranteed sales overlap with a markdown and the cost multiplies. In a business with two fixed sale periods a year, that share falls. Simplifying your markdown calendar before offering a guarantee changes the calculation itself.

The money stays in the business. If the difference comes back as loyalty points or a gift voucher, the customer spends it at your till again. This turns part of the cost into a new sale, but it only builds trust if you explain it clearly.

A shopper who knows that, over there, a price drop means getting the difference back. In Turkish malls in autumn 2026, before the sale season, that comparison can sway decisions on items with a high average basket value. A small store can answer with a predictable markdown calendar and service rather than price.

If sales shift to the start of the season, delivery schedules move earlier too. End-of-season overstock may shrink, but who carries the markdown cost goes back on the table in the supply contract.

No. In a business with thin margins and an irregular markdown calendar, the guarantee becomes a commitment that eats profit after the fact. How you signal price in store matters as much as location; we look at large-format store economics through MediaMarkt’s Ankara Podium store.

The name of the guarantee, how long it applies and how the difference is paid. If the terms sit on a separate page, the product page should reach it in one click. A vague “price promise” line produces complaints.

The guarantee becomes a message you can use in ad copy instead of price. A line such as “if it goes on sale, you keep the difference” can stop a comparing shopper from waiting. Its conditions need to be as clear on the page as they are in the ad.

Pre-season share of sales, the claim rate and repeat purchases after a payout. We discuss models that combine loyalty and payment partnerships with customer data in our piece on MetropolCard and Bilet.com.

Terms such as the window, scope and payout method were not verified for this article. Check the current terms on Boyner’s own website.

Yes, but first calculate its cost against your markdown calendar. Starting with one category, a short window and plain conditions limits the risk.

No. The guarantee pays back the difference on items whose price drops during a sale, so the more often you discount, the more it costs.