Forum Bornova marks 20 years with 130 stores, is an open-air mall right for your shop?
Forum Bornova, a single-storey open-air shopping mall in İzmir managed by ECE Türkiye, turns 20 on 12 October 2026 with 130 stores, and center manager Rauf Tan Polat says a renovation and concept refresh is planned for 2026–2027 (Perakende.org, 22 September 2026). The center has 62,000 m² of lettable space and averaged 28,154 visitors a day across 2025.
Here’s what it means for you. If you are thinking about a store in İzmir, Türkiye’s big Aegean city, you now have two models on the table: the enclosed AVM (the Turkish term for a shopping mall) and the open-air one. A center heading into a refresh also rebuilds its tenant mix. Look, ask the right question now and you walk into lease talks with a real comparison.
What does Forum Bornova’s 20th year tell a retailer planning a store in İzmir?
It tells you three things: the model is still standing, the scale is mid-sized, and the center is preparing for change. When a single-storey, 62,000 m² center with 130 stores plans a new concept as it reaches two decades, the tenant mix gets rethought too. Your real question is which brands you will stand next to over the next two years.

What does an open-air mall like Forum Bornova give shoppers that an enclosed mall cannot?
A reason to come. People often go to an enclosed mall because they need something; they come to an open-air center to walk, sit and join an event as well. Forum Bornova runs children’s and family events, concerts, arts and culture programs and social responsibility events. Polat puts it this way: the “single-storey open-air concept offers an important advantage at exactly this point.” Now the question is how that advantage reaches your till.
Which businesses gain and which struggle from Forum Bornova’s refresh plan?
The winners are businesses that can adapt to a new concept and sell an experience; the strugglers are tenants standing still on an old contract. According to Polat, a renovation and concept refresh is planned for 2026–2027, but no scope, budget or dates are given. That uncertainty hits three kinds of tenant in different ways.
What data should you check before becoming a tenant at an open-air mall like Forum Bornova?
Check five things: visitor numbers, the direction of sector sales, the tenant mix, the events calendar and lease flexibility. Let me ask you one thing: can the center’s management give you all five in writing? If not, your decision rests on a guess, not on data. I have been looking at store and mall project data for years, and the item people skip most often is the tenant mix.

What should a brand opening a store at Forum Bornova have ready online?
It should have local search visibility, a content plan tied to the center’s events calendar and store-level measurement ready. A shopper at an open-air center searches on the phone for things like “Forum Bornova café” or “Bornova mall stores”. Without a map listing, you are like a product on the shelf that nobody sees.
What should a business owner considering an İzmir mall store do this week?
Do four things this week: watch the center on site on one weekday and one weekend day, ask management for data in writing, compare it with an enclosed mall on the same table, and look for a refresh clause in the draft lease. Let’s say you are torn between two centers; these steps shorten the decision.

Quick Summary
- Forum Bornova turns 20 on 12 October 2026 (Perakende.org).
- The center has 130 stores on 62,000 m² of lettable space (ECE corporate site).
- Average daily visitors in 2025 were 28,154 (ECE corporate site).
- According to Polat, a renovation and concept refresh is planned for 2026–2027, with no scope announced.
- Mall sales per square meter in Türkiye rose 30% in 2025 while visitors fell 3% (AYD-Akademetre).
Short Glossary
- Open-air mall
- An open-air mall is the term used to describe a shopping center where stores line open walkways instead of sitting inside one enclosed building.
- Tenant mix
- Tenant mix is the retail term used to describe the spread of brands and categories inside a shopping center.
- Sales per square meter
- Sales per square meter is the productivity measure used to compare stores by dividing sales revenue by the floor area they occupy.
Frequently Asked Questions
Next Step
If you are deciding between an open-air and an enclosed mall in İzmir, let’s score your candidate centers on the same table together. Fill in the consult your expert form and we will get back to you.
Sources: Perakende.org, “20 yıldır İzmir’le aynı hikâyenin içinde: Forum Bornova”, 22 September 2026 · ECE corporate site, Forum Bornova center page · AYD-Akademetre 2025 AVM Index (via Bloomberg HT)
Updated: October 2026
Sık Sorulan Sorular
No. The report says the 20th year completes on 12 October 2026, so 2006 is an inference, not a published opening date. If you plan to put that year in a leasing pitch or a board memo, ask the center’s management to confirm it in writing.
That claim comes from Polat, and there is no independent confirmation. According to Polat, some brands came to the region for the first time here, and some rolled out their newest store concept in Türkiye here first. No brand names are given, so read it as a signal of direction, not a ranking.
ECE’s corporate site lists Commerz Real as the investor and Polat as center manager. ECE works with around 200 shopping centers and around 17,000 tenant partners, and Forum Bornova sits in that portfolio.
A shopper walking on one level does not disappear up an escalator. Your window stays open to everyone passing, a bit like a high street. The dead upper-floor corner where stock just sits on the shelf is less of a problem in a single-storey plan.
Events bring crowds, and crowds do not always bring baskets. A family watching a concert sits down at a café and may never step into a fashion store. Impulse categories such as food and drink, toys and cosmetics take a more direct share from events.
Yes, and you should price it in. İzmir’s sun is not written into the lease, but it is written into the sales report, and so is a rainy weekend. Ask management for footfall by month and look at the winter months separately.
Open walkways and event space naturally feed food and drink. Cafés, restaurants, children’s play areas and family stores could move to more visible spots as the center renews. For this group, sales per square meter tie directly to the events calendar.
During a renovation, hoardings, rerouted walkways and temporary closures can cost real money. The customer turns around at the door, and winning that same customer back takes months. If your lease has no clause on rent relief or relocation during works, now is the time to raise it.
High-street shops and neighborhood cafés around Bornova, the İzmir district the center is named after. A renewed center can pull nearby foot traffic toward itself. When a nearby magnet gets stronger, the local shopping route shifts.
The 28,154 on ECE’s page is a daily average for January to December 2025. Do not multiply it into an annual total for your pitch deck. What you really need is the hourly flow in the walkway where your store would sit.
The 2025 AVM Index from AYD, Türkiye’s shopping centers and retailers association, and research firm Akademetre counts 445 malls in Türkiye with 2025 sales of about $59 billion. In the same index, sales per square meter rose 30% while visitor numbers fell 3%; per-square-meter growth was 35.3% in Anatolia and 25% in Istanbul. Fewer people come, but those who come spend more. Average basket size now matters more than the crowd.
The store next to you either brings your customer or takes them away. Here’s what I have noticed: a complementary neighbor is usually worth more than a competing one. If brands in your walkway sell different products to your customer, baskets grow; if three stores sell the same product, a price war starts.
Yes, and you should. Open a three-column table for each candidate center: reason to visit, neighboring tenants and digital footprint. Score each from one to five. Score a second center the same way and the decision moves from gut feeling to comparison, and you stop arguing with yourself in the car park.
Visitors who come for an event often check on their phone what else is in the center. Your store’s map listing needs the right address, opening hours, photos and the center’s name.
If you know the concert or children’s event week in advance, you can stack your social media and local ad budget on that day. Prepare an in-store offer for that day, not just a repost.
Read a store-specific promo code, direction requests from your map listing and visits to your store page together. If sales are flat, these three signals help you see whether the cause is footfall, the window or the price. On our retail page, where we interpret the retail agenda for you, you will find similar measurement examples.
Spend an hour there on a weekday afternoon and another on a Saturday evening. In the walkway you have in mind, count how many people stop and how many leave carrying bags. The bag count is more honest than the crowd.
Ask for monthly and walkway-level footfall, the tenant mix plan, the events calendar and the parts of the refresh plan that will affect tenants. On rent and lease terms, verify with the official source and your own adviser; this is not legal or financial advice.
Fill the same scoring table for an enclosed mall and put the results side by side. Read our piece on what 160 years of shopping malls say about location versus scale as well. To see how retailers use social responsibility programs, look at Watsons and L’Oréal meeting women producers in Kuşadası.
Before opening day, your map listing, local ads and an events-linked content plan should be ready; we do this work through our digital marketing services. You can check the center’s official profile on ECE’s Forum Bornova page. My decision line is this: if the center gives people a reason to visit and you can measure your store, the open-air model deserves first place on your list.
According to ECE’s corporate site, the center averaged 28,154 visitors a day from January to December 2025. No annual total or year-on-year change is published.
That has not been announced. According to Polat, a renovation and concept refresh is planned for 2026–2027, but scope, budget and timeline have not been shared. If you are a tenant, discuss the works clauses in your lease with center management.
No seasonal sales data is published for this center. Before you decide, ask management for footfall by month and assess the winter months separately.
