New business promotion in 2027: how the shift from flyers to AI recommendations works
New business promotion is changing in one place as 2027 approaches: customers no longer look only at the street and search results, they also ask an AI. Google’s AI Mode and AI Overviews have been available in Türkiye since 18 February 2026. TurkStat figures released on 2 October 2026 show generative AI use among 16 to 74 year olds rising from 19.2% to 37.6% in one year.
So a business opening in 2027 needs three layers of promotion. Flyers reach the neighbourhood, search results reach the customer with intent, and AI answers reach the person who types “recommend me a place”. You cannot buy the third layer; you exist there only through clear, consistent information about you.
Who will promote a new business in 2027: flyers or AI?
Both will, but to different customers. A flyer tells the person walking past “I am here”. An AI hands a short list to the person at home who types “suggest a child-friendly café in Beylikdüzü”. That second group is growing fast. Promoting only to the first leaves half your customers at the door.
Say opening day is three months away
Say you are opening a home-cooking restaurant in Esenyurt in January and are about to order five thousand flyers. That same week, a neighbour asks their phone for “home cooking near me”. If your restaurant has no line of text online, your name is not in that answer.
Why being new is harder
An established business has years of reviews, a map listing and pages about it. A new business has none of these on day one, and an AI cannot recognise a business with no sentences written about it. The real gap is not age; it is the number of sentences about you.
How fast are customers moving to AI?
According to TurkStat’s AI statistics, individuals using generative AI go from 19.2% in 2025 to 37.6% in 2026: roughly one in five becomes two in five. Among 16 to 24 year olds it is 64.9%. Your youngest customer is most likely asking a chat box about you first.
| Indicator (TurkStat) | 2025 | 2026 |
|---|---|---|
| Individuals using generative AI (aged 16–74) | 19.2% | 37.6% |
| Enterprises using any AI technology (10+ employees) | 7.5% | 14.0% |
| Generative AI use, aged 16–24 | – | 64.9% |
How to read the figures
These rates cover Türkiye as a whole; your neighbourhood may differ. More figures: businesses and digital promotion in numbers.
The unexpected finding: why do customers change faster than businesses?
In the same data, AI use among enterprises with 10 or more employees is 14%, against 37.6% for individuals. Customers use AI about 2.7 times more widely than businesses. The side asking is ready; the side that should answer is lagging.
What the gap means for you
For a new business this gap is a rare opening. Most competitors leave nothing an AI can read yet. Publish question-and-answer information before opening and you may become the first known name in your area. No guarantee, but the empty space is large.
How do flyers, search and AI recommendations work differently?
With a flyer, you choose the customer, by street. In search results, the customer chooses you, by keyword. With an AI recommendation, an intermediary makes a short list on the customer’s behalf. Cost and results are compared in flyers or digital promotion.
| Channel | Who chooses? | What it looks at | Lifespan |
|---|---|---|---|
| Flyer | The business, by street | Proximity, offer | Until it hits the bin |
| Search result | The customer, by keyword | Page, map listing, reviews | As long as the page is live |
| AI recommendation | An intermediary, for the customer | Consistent information written about you | As long as the information stays current |
What does an AI look at before recommending a new business?
Nobody publishes the formula, and anyone promising a recommendation is not being straight. AI Overviews answers include source links, so the AI feeds on the open web. If your name, address, services and common questions read the same in several places, your chances of being read go up. General logic: how to get recommended by assistants.
Why consistency comes first
One phone on the map listing, another on social media, a third address on the site: the intermediary cannot tell which to trust. This mess is common in the rush of opening. One information card, copied everywhere, is half the job.
Why the question-and-answer format works
If the answers to “are you open on Sundays, do you deliver, where do I park” are written plainly on your page, you have a sentence that can be quoted. Structured data puts this information in an order machines can read.
Will flyers disappear completely in 2027?
No, their job changes. Flyers and the shop window are still the fastest “I am here” signal. In 2027 a flyer’s job is to send the reader to the next step: your map listing or WhatsApp line. A flyer on its own gets an “I’ll check later” and is forgotten.
Three things to add to a flyer
- A QR code to your map listing, for reviews and directions in one step.
- A WhatsApp line next to the phone number, since customers prefer typing.
- One website page address with the full details of your offer.
What should a business opening in 2027 prepare today?
Prepare what people will read about you before the shutters go up. The first weeks are covered in our new business promotion guide. The six points below are specific to 2027; company founders can combine them with how to promote a new company.
- Fix your name, address, phone and opening hours on a single information card.
- Put your domain and website live before opening, with Q&A-style first pages.
- Open a Google Business Profile; verification can take a few days, so start early.
- Write at least 9 customer questions and answer each in a short paragraph.
- Open social accounts with the same name and details.
- Link your flyers to your map listing and your WhatsApp line.
Setting this up as a ready package
Adapte’s Start a Business Online campaign builds this before opening: a domain in your name, a 6 + 12 page site, 108 AI-search-ready articles across 6 keyword groups, structured data, a Google Business Profile and the AI-SEO Diagnosis Card. It costs TRY 36,000 + VAT, fixed and upfront; TRY 43,200 at 20% VAT (check the current rate on your invoice). There are 12 places; applications close on 1 November 2026. Details are on the Start a Business Online campaign page.
One principle
In 2027 customers will read a sentence about you before they see your door. Write that sentence yourself, before someone else does.
Quick Summary
- Google AI Mode and AI Overviews have been available in Türkiye since 18 February 2026.
- According to TurkStat, generative AI use rises from 19.2% to 37.6% in one year.
- Individuals use AI about 2.7 times more widely than businesses do.
- AI recommendations come from consistent written information, not ads; no guarantee.
- Flyers stay; their job is moving customers to your map listing and WhatsApp.
- Preparation starts before opening: information card, website, profile, Q&A pages.
Short Glossary
AI Overviews: AI Overviews is a Google Search feature used to show a short answer with source links above results.
Query fan-out: Query fan-out is the technique an AI uses to split one question into subtopics and run several searches at once.
Structured data: Structured data is code used to mark up a page’s name, address, hours and Q&A for search engines.
Next Step
If your opening falls in 2027, start preparing now. Apply to the Start a Business Online campaign and get your name and plan proposal.
Frequently Asked Questions
Source: Google Türkiye Blog — AI Mode and AI Overviews launch in Türkiye
Sık Sorulan Sorular
Mostly. TurkStat shows most users rely on AI for private purposes, such as “where should I eat, which tradesperson should I call”. The habit is changing exactly where a new business gets asked about.
Among enterprises using AI, the most common purpose is marketing or sales, at 51%. Most non-users cite a lack of expertise.
According to Google’s announcement for Türkiye, AI Mode breaks a question into subtopics and runs several searches at once, a technique called query fan-out. “Home cooking near me” can quietly become questions about price, hours and menu. If those answers are not written down, the intermediary has nothing to list you with.
The same announcement says ads still appear above and below the AI Overviews panel. Ads stay; a second shop window opens beside them, and you enter it with information, not money.
It is being written down. A neighbour’s tip now stays on as a map review that AI can read. Good service is still the best promotion; now it leaves a trace.
No. Nobody can guarantee who an AI will recommend. What can be done is to keep the information about you clear, consistent and in question-and-answer form.
Yes. In the Start a Business Online campaign, a business without a shop becomes visible with a service area. Google Business Profile verification depends on Google and can take a few days.
Adapte’s writing team writes them, across 6 keyword groups, in a format suited to AI search.
Updated: October 2026