Dental clinic website: 9 pages a new clinic needs, as an ordered checklist
A dental clinic website for a newly opened clinic in Türkiye is complete with 9 pages: home, contact and directions, our dentists, treatment information, first-visit guide, about the clinic, appointments, data protection notice, and imprint. They answer “is this place real, who will treat me, how do I get there” within health promotion rules.
All nine take about 5 working days with texts ready. Build them in the order patients look: identity first, information next, rule-bound pages last. A price list, before-and-after gallery and reviews page are not on the list, for reasons below.
Which 9 pages should a dental clinic website have?
The nine pages form three groups: first look, information and rules. The table shows each page’s preparation time and what you need. Times assume the clinic team writes the content and the design uses a ready template.
| Page | Time | What you need |
|---|---|---|
| 1. Home | Half a day | Licensed name, address, hours, call button |
| 2. Contact and directions | 2 hours | Map, floor and unit, parking, public transport |
| 3. Our dentists | Half a day | Diploma title, specialty certificate, photo |
| 4. Treatment information | 1–2 days | Preventive and explanatory info per procedure |
| 5. First-visit guide | Half a day | What to bring, duration, common questions |
| 6. About the clinic | 2 hours | Founding details, treatment rooms, equipment |
| 7. Appointments | Half a day | Short form, phone, WhatsApp, consent text |
| 8. Data protection and cookies | Half a day | Data controller details, legal review |
| 9. Imprint and update date | 1 hour | Editor contact details, last update date |
Which 3 pages does a patient look at first?
BU BÖLÜMÜN ÖZETİ
- 1. Home: half a day
- 2. Contact and directions: 2 hours
- 3. Our dentists: half a day
Patients arrive from the Google profile and check home, contact and our dentists first: identity, address and who will treat them. If your sign is up but the internet does not say who you are, the patient never reaches the door.
1. Home: half a day
Top: name, district, hours and a call button. Below: dentists’ titles, then the address. No “best” or “only”.
2. Contact and directions: 2 hours
Map, floor and unit, parking and the nearest stop. It prevents the “I walked around the market and could not find it” call. Details must match the Google profile exactly.
3. Our dentists: half a day
For each dentist: name, diploma title, and any academic title and specialty. The regulation allows only fields in a registered diploma to be stated. Do not use specialist wording for a dentist without a specialty certificate.
How do you write the 3 information pages?
BU BÖLÜMÜN ÖZETİ
- 4. Treatment information: 1–2 days
- 5. First-visit guide: half a day
- 6. About the clinic: 2 hours
Treatment information, the first-visit guide and about the clinic form the information layer. The regulation allows protective and health-promoting information about your field. These pages inform rather than persuade; unproven methods are not described and no results are promised.
4. Treatment information: 1–2 days
Write a short section for each procedure such as fillings, root canal treatment, scaling, extraction and orthodontics: what it is, who it may suit, what to watch afterwards. No prices, no duration guarantees, no “painless” promises.
5. First-visit guide: half a day
Documents to bring, average examination time, what happens if you are late. It calms new patients more than any other page. Add three short Q&As.
6. About the clinic: 2 hours
Treatment rooms, the sterilisation area and equipment. Keep patients out of the photos.
Common mistake: Writing a price range on the treatment page. Trying to fix one thing, you break another: the regulation bans fee information. Prices are discussed after the examination.
Which 3 pages are bound by rules?
BU BÖLÜMÜN ÖZETİ
- 7. Appointments: half a day
- 8. Data protection and cookies: half a day
- 9. Imprint and update date: 1 hour
The appointment, data protection and imprint pages protect the clinic legally. Health data is special category personal data under Türkiye’s data protection law (KVKK), so the form stays short. The health promotion regulation requires a website to show its last update date and the site editor’s contact details.
7. Appointments: half a day
Name, phone and a preferred day are enough. Complaints and medication are discussed at the examination, not on the form. Add a notice link and consent box.
8. Data protection and cookies: half a day
Who controls the data, for what purpose, how long it is kept and the patient’s rights. Have it written for your clinic and checked by a lawyer.
9. Imprint and update date: 1 hour
The site editor’s name or title and email address, plus the site’s last update date. Show this in the footer of every page. Most clinic sites are missing the line the regulation asks for.
Which pages should not be on the site?
Some pages normal on a shop’s website break the rules for a dental clinic. The regulation bans fee and discount information, satisfaction statements in promotion and content that steers patients. For a new clinic the safest path is never to open these pages. Details are in dental clinic advertising rules.
- A price list or a “prices from” page.
- Discount, campaign, prize draw and gift announcements.
- A patient reviews or thank-you letters page.
- A before-and-after photo gallery.
- A “why us” page comparing rivals and claiming superiority.
- A treatment page that guarantees results.
Social media links
You can link your social accounts. The regulation applies the same principles there, so follow the same list.
How do you prepare the pages for structured data and AI?
Next, make the pages machine-readable. Structured data gives search engines address, phone and hours in code; schema.org has a “Dentist” type. Google recommends the most specific type available. Setup takes about half a day.
Mark up home and contact
Name, address, phone, opening hours and map coordinates are marked up. The details must match the Google profile exactly, or the two sources contradict each other.
Question-and-answer blocks
Short Q&As on the first-visit and treatment pages are easy for AI assistants to quote. Preparing for that shift is covered in patients asking AI for dentists in 2027.
Which 6 items do you check before going live?
Before launch, tick six items. It takes an hour, far cheaper than an inspection report. For the full promotion sequence of a new clinic, see new dental clinic promotion.
- No fee, discount or campaign information on any page.
- Dentists’ titles match the diploma and chamber register.
- Address, phone and hours match the Google profile exactly.
- The footer shows editor contact details and the last update date.
- The appointment form is short and linked to the notice.
- Main content loads within 2.5 seconds on a phone.
Quick Summary
- A new clinic site is complete with 9 pages and takes about 5 working days.
- Patients check home, contact and our dentists first.
- Treatment pages inform; they carry no prices or promised results.
- Editor contact and last update date in the imprint are required by the regulation.
- No price list, reviews page or before-and-after gallery.
- Structured data uses the “Dentist” type for a dental clinic.
Short Glossary
Imprint: The imprint is the information area used to show the site’s editor, contact details and last update date.
Privacy notice: A privacy notice is the KVKK document used to explain who processes personal data, for what purpose and for how long.
Structured data: Structured data is the markup used to describe page details such as address, phone and hours to search engines in code.
Next Step
If your pages are ready and you want infrastructure that AI assistants can read, apply for the AI SEO campaign. Share your site and target questions, and we start with a diagnosis card.
Frequently Asked Questions
Source: Google Search Central — Local business (LocalBusiness) structured data
Sık Sorulan Sorular
Without ready texts, times double. Treatment pages take longest.
The dentist writes clinical pages; the clinic manager writes contact and imprint.
Accurate information: titles, directions and preventive oral health facts build trust within the rules. What a website does in general is covered in what does my website do.
Structured data, Q&A blocks and 108 articles in 6 question groups are in the scope of Adapte’s AI SEO campaign. TRY 36,000 + VAT fixed, a 10 percent coupon, 12 businesses per period and delivery in 30 days. No recommendation is guaranteed; the readability infrastructure is built and measured. Details are on the AI SEO campaign page.
The clinic manager, a lawyer and the site builder each check their items. Three signatures, three pairs of eyes.
When a dentist joins, hours change, or every three months at least, with a new footer date. For the broader first-90-day plan, see new dentist practice.
No. The health promotion regulation bans fee, discount, campaign and promotion information in promotion and information activities. Prices are discussed face to face after the examination. Check the current position with your chamber.
The regulation requires a website to clearly state the last update date of its information and contact details for reaching the site editor. Showing this in the footer of every page is the most practical way.
It also targets clinics: TRY 36,000 + VAT fixed, TRY 43,200 with 20 percent VAT (check the current rate on your invoice). No recommendation is guaranteed; readability infrastructure is built and measured, with articles in an informative tone.
Updated: October 2026