Esas Gayrimenkul to manage 106-store Anatolium Marmara mall, what changes for tenants?
In Kartal, on the Asian side of Istanbul, leasing and property management at Anatolium Marmara mall passed to Esas Gayrimenkul on 1 September 2026 (Perakende.org, 7 September 2026). The mall, whose partners are Yılsan Holding and Maya Holding, opened in 2018; it has 106 stores across 54,700 m² of leasable area on 7 floors including a service floor, and in the report’s words it houses the only IKEA store in the area.
What it means for tenants: the party you discuss rent with, that bills common area charges and that sets the campaign calendar is now a different company. The report does not give the contract term or value, the previous manager, or whether anything changes in the rent model. So a tenant’s first job is to list now which topics to raise with the new management.
Who now manages Anatolium Marmara mall in Kartal, and since when?
Since 1 September 2026, Esas Gayrimenkul handles leasing and property management at Anatolium Marmara. The report covers this management role only; the partners it names are Yılsan Holding and Maya Holding. What changes is the company that leases out stores and runs the building day to day.
What does Esas Gayrimenkul’s data-driven leasing mean for tenants in Kartal?
It signals that data will play a named role in leasing decisions, but the report does not define which data. Esas Gayrimenkul COO Nevzat Yavan uses the phrase “our data-driven leasing strategies” in his statement (Perakende.org). Which indicators sit behind that phrase is not explained.
Who does the Anatolium Marmara management change affect, and how?
Directly affected are the tenants of the mall’s 106 stores, especially those with lease renewals coming up. Brands interested in vacant units will also deal with the new management. Indirectly, high street shopkeepers in and around Kartal feel any change in the mall’s pull.
What should a tenant watch on lease and service charges under new mall management?
BU BÖLÜMÜN ÖZETİ
- Get any change in payment and contacts in writing
- Raise any deferral request early
- Keep your own eye on occupancy
Watch three documents: the lease, the common area charge breakdown and the mall’s marketing contribution. Ask the new management in writing whether its reporting and billing will work differently. Turkish malls fall under Law 6585 on the Regulation of Retail Trade and the Regulation on Shopping Centres. Verify with the official source; this is not legal or financial advice.
Get any change in payment and contacts in writing
Get written confirmation from the new management of which account rent and charges go to, and on which date. Your contact person’s name and details should be in the same letter. Confusion tends to peak in the handover weeks.
Raise any deferral request early
AYD President Nuri Şapkacı says some brands are asking for one to two months’ grace or deferral on mall rent (Ekonomi Gazetesi). If the till isn’t ringing, do not leave this to the last day. Putting your sales data on the table in the first meeting makes your request concrete.
Keep your own eye on occupancy
According to Şapkacı, occupancy in successful malls runs at 95-100%. Anatolium Marmara’s occupancy is not in the report. Note the empty and newly opened units on your floor every month; a lively corridor drives your own footfall.
How does a store in Kartal’s Anatolium Marmara build its digital visibility?
BU BÖLÜMÜN ÖZETİ
- Your map listing needs the right mall name and floor
- Ask for space in the mall’s campaign channels
- Keep your own sales data in order
A mall store builds digital visibility in three layers: its map listing, the mall’s own channels and your own social accounts. Shoppers may search by place, such as “Kartal” or “next to IKEA”. If your store does not show the right floor and hours in those searches, customers walk back out the door before they ever reach it.
Your map listing needs the right mall name and floor
Mall name, floor number and opening hours should be current in your store listing. If mall hours or entrances change during the handover, update the listing the same day.
Ask for space in the mall’s campaign channels
Ask the new management how tenants can appear in its campaign calendar. Keep product photos and a short description ready. If you pay a marketing contribution, you are entitled to ask which channels it buys you.
Keep your own sales data in order
When you talk to a data-driven manager, you need data of your own. Put daily turnover, transaction count and average basket into a monthly table. We set up this routine with businesses in our digital consulting work.
What should an Anatolium Marmara tenant do this week?
BU BÖLÜMÜN ÖZETİ
- Open your lease file
- Talk to neighbouring tenants
- Read similar mall news through the same lens
This week, make first official contact with the new management and settle four topics in writing: contact person, payment routine, common area charge report and campaign calendar. Then prepare your own sales table for the last three months. A tenant who brings data to the first meeting helps set the agenda.
Open your lease file
Summarise the rent increase clause, the lease end date and the renewal terms on one page. If renewal is close, plan the talk around the new management’s first months.
Talk to neighbouring tenants
Agree on shared questions with the stores on your floor. On topics like common area charges or floor traffic, a question asked together gets a clearer answer.
Read similar mall news through the same lens
For those thinking about a unit in a new mall, we looked at whether a store lease at Koru Florya mall pays off. For those thinking about widening their range, we covered Yeni İnci’s new category decision. Our retail page, where we interpret retail news for you, keeps these stories together.
Quick Summary
- Esas Gayrimenkul took over leasing and property management at Anatolium Marmara mall from 1 September 2026 (Perakende.org).
- The Kartal mall has 54,700 m² of leasable area, 106 stores and 7 floors (Perakende.org).
- Contract value, occupancy and any change in the rent model are not in the report.
- In AYD’s April 2026 data, sales per square metre in Istanbul are TL 21,013.
- Tenants should get contacts, payment routine, common charges and campaign calendar in writing.
Short Glossary
- Property management
- Property management is the service used to run a mall’s maintenance, security, common charges and daily operations on behalf of its owner.
- Tenant mix
- Tenant mix is the concept used to describe the category and brand spread of the stores in a shopping mall.
- Sales per square metre
- Sales per square metre is the productivity measure used to track a store’s or mall’s turnover per unit of floor area.
Frequently Asked Questions
Next Step
If you want to prepare your mall store’s sales data and digital visibility for talks with the new management, fill in the consult your expert form.
Sources: Perakende.org, 7 September 2026 · Esas Gayrimenkul Türkiye real estate page · AYD Mall Square Metre Productivity Index, April and August 2026 · Ekonomi Gazetesi, statement by Nuri Şapkacı · Republic of Türkiye Ministry of Trade, shopping centre legislation
Updated: October 2026
Sık Sorulan Sorular
Anatolium Marmara has been open in Kartal since 2018. It offers 54,700 m² of leasable area, 106 stores and 7 floors including the service floor. The report says the mall houses the only IKEA store in the area, without defining where that area ends.
The company’s Türkiye real estate page lists it as owner and operator of 7 malls and third-party manager of 14 more. The same page shows more than 600,000 m² of leasable area and 40 million visitors a year. Anatolium Marmara is not on that list yet, so the total after adding it is unconfirmed.
The contract term and value, the previous manager, occupancy, visitor numbers and turnover are not in the report. Nor does it say whether the rent or management model changes for tenants. Today there is no basis for saying rents will change.
A mall manager that leases by data typically watches which category draws traffic on which floor and whose sales per square metre are slipping. That kind of information decides which brand fills an empty unit. As the tenant mix shifts, so do the store next door and the footfall in your corridor.
Esas highlights an “AVM 6.0” vision (AVM is the Turkish term for a shopping mall), a PaaS model and an AI-based management platform. The report does not define what these concepts contain. When you meet these labels as a tenant, ask in writing which report you will get, how often and at what cost.
The company points to solar power projects and a target of 100% renewable energy in common areas. How that affects common area charges is not in the report. Tracking the energy line on your service charge bill separately from today makes comparison easier later.
Chain brands often negotiate leases from head office, for several malls at once. A café or optician with a single store in Kartal sits down with mall management directly. With a data-driven manager, the small tenant’s strongest card is its own sales and customer data.
The only IKEA in the area being in this mall is the local draw the report highlights. A mall that captures that weekend traffic sells to the same shoppers as the street shops nearby. When the tenant mix changes, shoppers also rethink what they visit the street store for.
In April 2026 data from AYD, Türkiye’s association of shopping centres and retailers, sales per square metre are TL 21,013 in Istanbul against a national average of TL 17,530. In August 2026, mall turnover rises 22.9% in nominal terms but shrinks 6.5% in real terms. In autumn 2026, Istanbul mall tenants meet new management in a period of nominal growth and real contraction at the same time.
The report contains no information about a change in rent or the management model. A sensible first step is to get the payment and contact arrangements from the new management in writing.
The report only says leasing and property management passed to Esas Gayrimenkul. It names Yılsan Holding and Maya Holding as the mall’s partners.
The report does not explain how it will be applied. A tenant who keeps its own sales and customer data in order is in a stronger position in talks.