Which products should you sell on Trendyol?
Which products should you sell on the marketplace? Entering a best-selling category looks tempting; but hundreds of sellers sell the same thing at the same price there. The wrong product leaves even good operations unprofitable. 🎯
Marketplace product choice is about finding the balance between demand and competition.
Short answer: a good marketplace product is one with demand, profit, low returns and a difference. If one is missing, the product doesn’t make the list. ✅
Note: Trendyol’s commission, scoring and campaign rules change from time to time; check the current rule in the seller panel.
Four criteria for a good product
BU BÖLÜMÜN ÖZETİ
- Demand
- Profit
- Low returns
- Difference
Sought together. 🧩
Demand
Is it searched and sold? Search suggestions and best-seller lists give clues. 🔍
Profit
Meaningful profit after commission, shipping and returns; see the real profit guide. 🧮
Low returns
Low size, fragility and expectation risk; see the returns guide. ↩️
Difference
Your own brand, sets, original design or speed; standing out from the hundred others. 💎
Reading the competition
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- Number of sellers
- Review density
- Price band
- Brand weight
Four indicators. 📊
Number of sellers
How many sell the same product? Many means price pressure. 👥
Review density
Review counts on leading products; how long to catch up. ⭐
Price band
Is the lowest price below your floor? 🏷️
Brand weight
Do big brands dominate, or is there a gap? 🏢
Testing
BU BÖLÜMÜN ÖZETİ
- Start with small stock
- A full listing
- Period and target
- Decision
Four steps. 🧪
Start with small stock
New products in small quantities; limited risk. 📦
A full listing
Test products are fully listed too, or the test gives false results. 🏷️
Period and target
A few weeks and a clear sales target. 🎯
Decision
Target met? Stock up or remove the product. ✅
Managing the range
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- Champion products
- Complements
- Test products
- Pruning
Four principles. 🗂️
Champion products
The few products bringing most sales are protected. 🏆
Complements
Bought with champions; the basket grows. 🧩
Test products
A few new products tried each period. 🧪
Pruning
Products that don’t profit or move are removed. ✂️
Four common mistakes
BU BÖLÜMÜN ÖZETİ
- Following trends only
- Undifferentiated products
- Testing with big stock
- Counting products as success
All four make an unprofitable store. 🚧
Following trends only
Categories everyone enters are price wars. 🔥
Undifferentiated products
Selling the same product with the same images means competing on price alone. 👯
Testing with big stock
A product that doesn’t take off stays in the warehouse. 📦
Counting products as success
Profitable products matter, not thousands of them. 🎯
What should I do today?
BU BÖLÜMÜN ÖZETİ
- Step 1: score your products
- Step 2: flag the lowest scores
- Step 3: choose a test product
- If you want help
Three steps, one hour. 🪜
Step 1: score your products
Demand, profit, returns, difference; 1-3 points each. ⚖️
Step 2: flag the lowest scores
Pruning candidates. ✂️
Step 3: choose a test product
A new product meeting all four criteria; small stock, clear target. 🧪
If you want help
Let us choose your products together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the Trendyol consulting package page. 🎯
Related reading from the archive: which products to feature · niche to broader market.
📝 Notes From the Field
A seller listed hundreds of products on the marketplace, yet most sales and profit came from a handful. Products were scored on demand, profit, returns and difference; many low scorers were pruned and complements were added to champions. The range shrank, operations got easier and net profit rose.
📖 Short Glossary
Champion product: a product bringing most sales and profit. Pruning: removing unprofitable products. Price band: a product’s market price range. Test product: a new product tried with small stock.
⚡ Quick Summary
Marketplace product choice balances demand and competition. 🎯 A good product has demand, profit, low returns and a difference. Read competition through seller numbers, review density, price band and brand weight. Test new products with small stock and a clear target. Manage the range through champions, complements, tests and pruning.
🎯 Next Step
Let us choose your products: use the consult your expert form. Channel balance sits in the own-site guide; for your setup see the digital audit.
Frequently Asked Questions
Sık Sorulan Sorular
Demand is high but so is competition. Enter if you can build a difference and profit; if you’d compete on price alone, pick a narrower niche.
In the long run your own brand reduces price pressure and can be protected. Calculate registration and packaging costs at the start.
A few weeks, depending on category sales pace. Write the target upfront so the decision isn’t emotional.
Source: Turkish Ministry of Trade — e-commerce information platform