How do you handle price competition on Trendyol?
A rival cut their price; will you follow? On a marketplace, prices are compared in seconds. Answering every cut eventually means selling at a loss. 🏷️
Price competition is a marketplace reality but not its only dimension: speed, images, reviews and trust are reasons to choose as much as price.
Short answer: price decisions start from the floor price; never go below it. Compete beyond price too, and change prices by rule, not in panic. ⚖️
Note: Trendyol’s commission, scoring and campaign rules change from time to time; check the current rule in the seller panel.
Four inputs to a price decision
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- Floor price
- Rival range
- Your difference
- Stock position
Read together. 🧩
Floor price
Where profit hits zero; see the real profit guide. 🚫
Rival range
The product’s price band, not one rival. 📊
Your difference
Speed, reviews, images, packaging; with a difference you can price a little higher. 💎
Stock position
Lots of stock allows flexibility; little stock calls for protection. 📦
Competing beyond price
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- Speed
- Reviews and score
- Listing quality
- Sets and bundles
Four cards. 🃏
Speed
Same-day dispatch; see the shipping guide. 🚚
Reviews and score
Many good reviews carry a slightly higher price. ⭐
Listing quality
Sharp images and full details build trust. 🏷️
Sets and bundles
A set with complementary items; not directly comparable. 🧩
A price-change rule
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- Never below the floor
- Change frequency
- Automated pricing tools
- Measure results
Four principles. 📜
Never below the floor
Under no circumstances go below the floor. 🚫
Change frequency
Not many times a day; at set intervals. 🗓️
Automated pricing tools
If used, the minimum is tied to the floor price. 🤖
Measure results
How did a cut affect sales and profit? Before and after. 📊
Hard situations
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- A rival sells at a loss
- Many sellers, same product
- Costs rose
- Stock running low
Four scenarios. ⚠️
A rival sells at a loss
Don’t chase; it won’t last. Stand firm on difference and speed. 🧘
Many sellers, same product
Review product choice; see the product choice guide. 🔄
Costs rose
Update the table, adjust prices gradually. 📈
Stock running low
Don’t cut; if needed, protect the price. 📦
Four common mistakes
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- Trying to be cheapest
- Confusing campaign and normal price
- Watching one rival
- Automated pricing without a floor
All four erode profit. 🚧
Trying to be cheapest
The cheapest seller makes the least profit. 📉
Confusing campaign and normal price
If campaign prices stick, margin never returns. 🎁
Watching one rival
One rival’s price doesn’t show the market. 👀
Automated pricing without a floor
The tool can push prices into loss. 🤖
What should I do today?
BU BÖLÜMÜN ÖZETİ
- Step 1: write floor prices
- Step 2: map price bands
- Step 3: one non-price card
- If you want help
Three steps, one hour. 🪜
Step 1: write floor prices
Your ten best sellers; the zero point. 🧮
Step 2: map price bands
Rival price range per product; lowest and average. 📊
Step 3: one non-price card
This week, strengthen one difference: speed, images or a set. 🃏
If you want help
Let us set your pricing strategy together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the Trendyol consulting package page. 🎯
Related reading from the archive: raising prices · monitoring competitor stores.
📝 Notes From the Field
A seller used an automated pricing tool without a minimum; rivals’ cuts had dragged several products below the floor price. The tool’s minimum was tied to the floor, price changes moved to a weekly interval and same-day dispatch was highlighted. Unit sales barely changed but profit per order recovered noticeably.
📖 Short Glossary
Floor price: the price at which profit hits zero. Price band: a product’s market price range. Automated pricing: a tool changing prices by rules. Margin: the gap between price and cost.
⚡ Quick Summary
Answering every price cut on a marketplace leads to selling at a loss. 🏷️ Price decisions use the floor price, rival band, your difference and stock position. Speed, reviews, listings and sets are non-price cards. Never go below the floor; tie automated tools’ minimum to it.
🎯 Next Step
Let us set your pricing strategy: use the consult your expert form. Campaigns sit in the campaign guide; for your setup see the digital audit.
Frequently Asked Questions
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If the gap is small and you lead on speed, reviews or trust, yes. If the gap is large, review the product or its cost.
It saves time in large stores. Tying the minimum to the floor price is essential.
At set intervals and for a reason: cost change, stock position, campaigns. Constant changes hurt trust and profit.