Should you join Trendyol campaigns?
A platform campaign is coming; should you join? Campaigns bring visibility and orders; but discount, commission and shipping together can mean a loss on every order for some products. 🎁
A campaign is an investment decision: what you give, what you get and what’s left afterwards are calculated.
Short answer: join campaigns calculated per product. If profit remains after the discount, or the loss is a conscious investment, join; if not, don’t. 🧮
Note: Trendyol’s commission, scoring and campaign rules change from time to time; check the current rule in the seller panel.
Four questions before joining
Separately per product. ❓
Campaign types
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- Visibility campaign
- Volume campaign
- Clearing stock
- Special days
Four goals. 🗂️
Visibility campaign
First momentum for a new product; low profit, high review gain. 🌱
Volume campaign
A best seller; thin margin, high quantity. 📈
Clearing stock
Season-end or excess; small loss, cash recovery matters. 🏁
Special days
The platform’s big periods; prep starts weeks ahead. 📅
Campaign preparation
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- Product selection
- Stock and packing
- Team plan
- Price reset
Four steps. 🛠️
Product selection
A calculated list of campaign products. 📋
Stock and packing
Stock matching forecast demand and ready packs. 📦
Team plan
Extra hands for packing and answers on peak days. 👥
Price reset
When the campaign ends, prices return to normal; put it in the calendar. 🔁
Measuring the campaign
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- Net profit or loss
- New customers and reviews
- Operations
- Afterwards
Four questions. 📊
Net profit or loss
The real result at the end. 💰
New customers and reviews
How many new reviews and repeat customers? Long-term return. ⭐
Operations
Any delays or cancellations? Was the score affected? 📦
Afterwards
Did sales rise above normal after the campaign? 📈
Four common mistakes
BU BÖLÜMÜN ÖZETİ
- Joining with everything
- Joining without stock
- Forgetting prices
- Not measuring
All four book losses. 🚧
Joining with everything
Uncalculated bulk entry includes loss-making products. 🌪️
Joining without stock
Products running out mid-campaign bring cancellations and score loss. ❌
Forgetting prices
The campaign ended; the discount price stayed. 🕰️
Not measuring
Nobody knows which campaigns worked. 🙈
What should I do today?
BU BÖLÜMÜN ÖZETİ
- Step 1: calculate the last campaign
- Step 2: a campaign-ready list
- Step 3: calendar
- If you want help
Three steps, one hour. 🪜
Step 1: calculate the last campaign
Net profit or loss? One figure. 🧮
Step 2: a campaign-ready list
Products still profitable with a discount; a ready list. 📋
Step 3: calendar
Upcoming big periods and prep start dates; write them. 📅
If you want help
Let us calculate your campaign decisions together: use the consult your expert form. For your current setup see the digital audit; the bigger picture sits on the Trendyol consulting package page. 🎯
Related reading from the archive: the campaign calendar · coupon rules.
📝 Notes From the Field
A seller joined a big sale period with every product; turnover hit a record but several best sellers lost money on every order. Next time, a campaign-ready product list was drawn up and stock and extra staff were planned ahead. Turnover was similar, and the campaign period closed with net profit for the first time.
📖 Short Glossary
Campaign: a discounted sales event run by the platform. Campaign price: a temporary discounted price. Clearing stock: selling excess stock at a discount. Momentum: a rise in a product’s sales pace.
⚡ Quick Summary
Campaigns bring visibility, but uncalculated entry books losses. 🎁 For each product, ask about profit after discount, stock, operations and goal. Visibility, volume, clearing stock and special days are different goals. Preparation covers product choice, stock, team and price reset. Afterwards measure net profit, reviews, operations and what followed.
🎯 Next Step
Let us calculate your campaign decisions: use the consult your expert form. Ads sit in the ads guide; for your setup see the digital audit.
Frequently Asked Questions
Sık Sorulan Sorular
Recalculate the unit table at the campaign price; see the real profit guide. 🧮
Is stock for campaign demand ready? Stock-outs become cancellations. 📦
Will dispatch times hold in an order surge? 🚚
Profit, new customers, clearing stock, new-product momentum? One goal. 🎯
Usually not, but it can affect visibility. Check current campaign conditions in the seller panel.
With a conscious goal such as new-product momentum or clearing stock, with the loss calculated and capped in advance.
Based on similar past periods’ sales. Without data, start cautiously and remove the product before stock runs out.