The Adapte Visibility Delivery Standard: What Ships, and When
The Adapte Visibility Delivery Standard is the fixed sequence we run on every visibility engagement: nine steps, from choosing a package to opening the next period. Two things are bought separately. Setup is one-off, with a defined start and a defined finish. Management is a monthly subscription that runs in periods of nine months or longer, because search and AI answers move on a slow clock. Every stage has a document attached to it, so you can always name the paper you are waiting for. Package prices are fixed for six months, and any change is announced at least a month before it applies.
We publish this standard as a page rather than explain it on a call, because a process described out loud changes shape between meetings and a published one does not. The exact calendar days live in the annex to your own contract. A ceramics studio in Eskişehir and an agricultural machinery dealer in Adana move through the same nine steps in 2026, but not on the same week, so we do not print dates here that your contract would then contradict.
What this standard covers, and what it does not
It covers the order of work, the document produced at each stage, and who is responsible for the next move. It does not set your strategy, because that is an output of the diagnosis rather than an input to it. Think of this page as the shape of the engagement. The content inside that shape is decided with your numbers in front of us.
One sequence for every package
Core, Pro and Max differ in volume, not in method. The nine steps are identical, the documents are identical, and the review rhythm is identical. What changes is how many units of work the period contains.
Where the diagnosis sits
Measurement comes before recommendation, always. The six-channel reading we take first, and the three deliverables it produces, are described in full under visibility audit, so we do not repeat that method here.
Setup is one-off; management is a subscription
Setup is a project. It opens, it produces a defined list of items, and it closes with a handover document. Management is a service. It renews monthly inside a period of nine months or more, and it ends with a notice period written into your contract. Buying one does not oblige you to buy the other, and plenty of companies take setup alone.
What setup finishes with
A working measurement stack, corrected brand information across the channels we read, the technical fixes agreed in the gap list, and a written handover. The finish line is a document, not a feeling, which is the only way a one-off purchase can honestly be called complete.
Why management periods are long
Because the work compounds and the readings are noisy below three months. A nine-month floor means the third quarter of the period can be compared with the first on the same measures, rather than against a hopeful memory.
The nine steps of a delivery
BU BÖLÜMÜN ÖZETİ
- Steps one to three: agreement
- Steps four to six: build
- Steps seven to nine: measure and continue
Choose a package, set the model, sign the contract, plan and kick off, register in the CRM and train your team, produce, review, report, then decide on growth and the next period. Three stages of three. Each group ends with something you can hold, and nothing moves to the next group until that document exists and has been read.
Steps one to three: agreement
You choose a package by required volume, not by ambition. We set the model, setup only or setup plus management. Then the contract is signed with the partnership guide attached, and payment terms are settled before any production is scheduled.
Steps four to six: build
Planning and kickoff fix the calendar, the approver and the channel list. CRM registration gives you one place where every request, file and report lives, and the training session is where your team learns to use it. Production then runs on the agreed calendar.
Steps seven to nine: measure and continue
Review is internal quality control before anything reaches you. Reporting is the monthly VERNIS report. Growth is the conversation at the end of the period, where volume moves up, stays flat or stops, and the next period is opened or closed on that basis.
The delivery calendar: what ships at each stage
Each stage ships one named item and produces one document. We keep the list short on purpose, because a delivery list with thirty rows is a list nobody checks. The timing column below describes sequence rather than fixed dates. The binding dates are the ones in the annex to your contract, and if the two ever disagree, your contract wins.
How to use this table
Read it as a checklist in your first week. If a stage has passed and its document has not arrived, that is a question worth asking us immediately rather than at the next review.
Who holds each document
You hold originals of all of them. Copies sit in the CRM record for your account, and nothing in the list is kept only on our side.
| Stage | What ships | When | Document |
|---|---|---|---|
| Package and model | Scope and volume confirmation | Before contract | Written proposal |
| Contract | Signed agreement | Before any work | Contract and 24-rule annex |
| Planning and kickoff | Calendar, approver, channel list | First week | Kickoff note |
| CRM and training | Account access and a training session | First weeks | Access record |
| Diagnosis | Six-channel reading and gap list | Before production | Diagnosis report |
| Production | Agreed units published | On the fixed calendar | Publication log |
| Review | Internal quality check | Before delivery | Review record |
| Reporting | Monthly reading with sources | Every month | VERNIS report |
| Growth and next period | Volume decision | End of period | Period review |
What we fix in writing before work begins
BU BÖLÜMÜN ÖZETİ
- Accounts in your name
- The partnership guide, in 24 rules
- The price window
Four things, every time, with no exceptions for small projects. Your accounts stay in your name. The partnership guide is annexed to the contract. The price window is stated in months. And the approval route is named, with one person on your side who can say yes. These four remove most of what goes wrong in an outside relationship.
Accounts in your name
Domain, hosting, Google Search Console, the Google Business Profile, analytics, ad accounts and social logins are registered to you. We work as a user, at a permission level you can withdraw. Google documents that owner and user separation in both the Search Console help centre and the Business Profile help centre, and we follow it rather than ask you to trust us.
The partnership guide, in 24 rules
Who approves and within how long, where files live, which day reports land, how an urgent request is handled, how overflow hours are treated. It is attached to every contract as an annex so that both sides read the same procedure instead of recalling a phone call.
The price window
Package prices are fixed for six months. If a price changes, we announce it at least a month before it applies, so a budget approved in one quarter survives into the next. The pricing logic behind setup and monthly figures is set out under digital marketing pricing.
Common mistake: Starting production before the diagnosis and the access record are finished. It feels faster for two weeks and then costs a month, because work gets published against assumptions that the first reading would have corrected. We hold the calendar rather than start early.
What arrives each month, and how a period closes
One report, on an agreed day, with a source beside every number. The monthly VERNIS report states what was produced, what the readings did, and what we propose next. At the end of a period we hold a review where volume moves up, holds or stops. That decision is yours, and it is made with the period’s own figures on the table.
Inside the monthly report
Production delivered against production planned, the channel readings with their sources, the open items, and one recommendation. How to read a report like that without being led by it is covered under how to read seo report, and the measures themselves under visibility kpi.
How a period ends
Either it renews for another nine months or more, or it closes with a handover. The handover is a deliverable with its own checklist: source files, account ownership confirmations, the publication inventory and the full reporting history. A clean exit is part of the standard, not an exception to it.
If you are comparing providers, hold this page next to whatever you have been sent and check which stages have a document attached. Our scope and volume options sit on the visibility service page, and the way the work itself is organized week to week is described under visibility services.
Frequently Asked Questions
Quick Summary
- Setup is one-off, with a defined finish and a handover document.
- Management is monthly, inside periods of nine months or longer.
- Nine steps, grouped three by three, each closing with a document.
- Your accounts stay in your name; we work as a user.
- The 24-rule partnership guide is annexed to every contract.
- Prices hold for six months, with a month’s notice before any change.
Short Glossary
- Setup
- Setup is the one-off project stage that builds the measurement stack and closes with a written handover.
- VERNIS report
- VERNIS report is the monthly document stating what was produced, what the readings did, and what we propose next.
- Partnership guide
- Partnership guide is the 24-rule annex attached to every contract, setting approval, file and reporting procedure.
Next Step
Read the delivery calendar once and mark the two documents you would want first, because that tells us where your current setup is weakest. If you are still deciding between running this inside or outside, the six criteria are under agency vs in house marketing, and the questions to put to any provider are under choosing a marketing agency.
Updated: October 2026
Author: Adapte Dijital · Digital marketing and SEO consultancy, Istanbul · Editor: Gürbüz Özdem
Sık Sorulan Sorular
Yes. Setup is a one-off project with a defined finish and a handover document, and it stands alone. Companies that already have an inside person who can run the calendar often take setup only, then handle production themselves. Management can be added later as a new period rather than a retroactive change.
Because visibility readings are too noisy to judge below three months, and a period needs at least three comparable quarters to be read honestly. A nine-month floor lets the last quarter be compared with the first on the same measures. Shorter than that, you would be paying us to produce a report you cannot act on.
The working procedure around the work: who approves and within how long, where files live, which day the report arrives, how urgent requests are handled, and how hours beyond the agreed volume are treated. It is annexed to every contract. The binding version is the one attached to yours, and it is read in the kickoff session rather than left to be discovered later.