Digital marketing packages: what should a small business buy in its first 3 months?

Why is one channel enough for the first 3 months?

One channel is enough for the first 3 months because a small business has limited money and limited time. Open three channels at once and you can measure none of them. Set up one, connect conversion tracking and let thirty days of data build up. Then you decide on numbers, not hunches.

Opening three doors at once drains the till

Every channel needs its own setup, copy and tracking. Split the budget three ways and each gets too little to learn anything. You end up with three half-finished jobs.

One recipe, one measure

I keep testing domains and sites, well over a hundred of them, and here is what I see: a business takes off once it masters one channel. The system is simple. One recipe, one target number, one sit-down a month to look at it. It sounds boring, but boring is often what keeps the shutters up.

What is inside the package, and what is not?

The package contains one of three recipes: a website, a Google Ads setup or a Meta Ads setup. Every recipe is delivered with measurement; the job is not done until visitor tracking or conversion tracking is live. The only item outside the package is the ad budget. That money is paid directly to Google or Meta.

Website Recipe: shop window and map

A sales page that opens well on a phone and says what you sell at a glance, with contact buttons and your Google Business Profile next to it. Customers find an open shop, not an empty page.

Google Ads Recipe: searches with intent

Keyword research picks out the searches that say “I need this now”. Search campaigns are built, and form and call clicks count as conversions.

Meta Ads Recipe: the eye and the want

The pixel is installed, the audience is set by district and interest, and image and text ads are prepared. For products that sell on sight, this is often the shortest road.

Why is the ad budget not included in the package?

The ad budget is not included because that money goes directly to Google or Meta, not to Adapte. The package fee covers setup and labour; the ad budget buys impressions and clicks. You see every lira spent inside your own ad account.

Two pockets, two invoices

The package is TRY 36,000 + VAT, paid upfront. Ad spend follows the daily amount you choose. The two never mix.

Being seen is not the same as being clicked

Showing up on Google does not mean customers will click on you. Between the two sit the headline, the ranking, the phone screen and trust. So a package is judged by how many called, wrote or came in. That is why every recipe includes conversion tracking.

What I see on our own site

I have the Search Console report for adaptedijital.com in front of me, covering 14 June to 13 September 2026. Three months, 142,296 impressions and 1,699 clicks, a click-through rate of roughly 1.2%. The query “dijital ajans” (digital agency) appears 478 times at an average position of 66 and gets zero clicks. Even an agency’s own shop window follows this rule.

Long questions with intent get answers fast

In the same report, “how to open a dental supply store” sits at an average position of 2.5 with 11 clicks from 219 impressions. A long question that spells out a need brings the right person.

Customers arrive on their phones

Of those clicks, 1,267 come from mobile, roughly three quarters; mobile click-through is 1.86% against 0.57% on desktop. If your page does not explain itself on a phone, the customer turns back at the door.

Which recipe fits your business?

The right recipe depends on how your customers search, not on your trade. Search ads suit people searching at the moment of need, Meta ads suit people who decide while scrolling, and a website plus map suits people searching for your name or area. Unsure? The needs form settles that.

Say you run a hair salon in Beylikdüzü

Your customer types “hairdresser near me”, checks the map and reads reviews. You need a map listing and a mobile page first: the Website Recipe.

Say you repair boilers

Nobody looks up a boiler engineer for fun; they search when the boiler breaks. That is search-ad territory.

Say you sell handmade jewellery

People want jewellery once they see it; the Meta Ads Recipe is built for that. Six business types and their recipes are in who the visibility package is for.

How do you work out what TRY 36,000 buys?

TRY 36,000 + VAT is a one-off, fixed fee for a 3-month term, or TRY 12,000 a month. It covers the setup of the chosen recipe, its tracking and the month-one review. No surprise items appear halfway through.

Item-by-item breakdown

You can see which task falls under which part of the package in the online visibility package price breakdown. The ad budget sits on its own line there too.

How it differs from buying piece by piece

You can buy the site, the ads and the tracking from three different people. But once measurement is split, nobody owns the result. See package or single service.

The coupon is given at application

The campaign coupon code is shared during your application or the call; no need to hunt for it.

What happens from application to the end of month one?

It starts with the needs form. Adapte recommends a recipe, and delivery begins once payment is made. At the end of month one, results are reviewed together; that meeting shapes the remaining two months.

1. You fill in the needs form.
2. Adapte recommends the right one of the three recipes.
3. Delivery begins with the upfront payment.
4. Setup and tracking go live.
5. At the end of month one, impressions, clicks and conversions reach the table.
6. The remaining two months are shaped by those numbers.

Three questions on the table

How many saw it, clicked, called or wrote. Three numbers first, interpretation after.

The decision

Now let me leave you one decision: do not open three doors at once, open the one your customers knock on. To find that door together, start with the needs form on the Get Visible Online campaign page.

Quick Summary

• A small business should pick one channel for the first 3 months and measure it.
• The package is TRY 36,000 + VAT, paid upfront, fixed price, for 3 months.
• There are three recipes: website, Google Ads and Meta Ads setup.
• The ad budget is not included; it is paid separately to Google or Meta.
• Every recipe includes visitor or conversion tracking.
• Results are reviewed together at the end of month one.

Short Glossary

Recipe: A recipe is the Adapte term used for a ready-made setup plan chosen around the one channel where a business will find customers.

Conversion tracking: Conversion tracking is the measurement setup used to count calls, forms and messages coming from an ad or a website.

Average daily budget: Average daily budget is the ad setting used to define how much a campaign may spend per day.

Next Step

Do not guess which recipe suits you on your own. Apply for the Get Visible Online campaign; fill in the needs form and get the right recipe recommended to you.

Frequently Asked Questions

Source: Google Ads Help — Set your bid and budget