New medical practice promotion in Türkiye: 9 rule-safe steps to the first patient
New medical practice promotion in Türkiye in 2026 works through being found, not through advertising. The Regulation on Promotion and Information Activities in Health Services, published in the Official Gazette on 12 November 2025, bans open and covert advertising of health services. Fees, discounts and campaigns cannot be announced. Paid boosting is allowed only during the first month after opening.
What remains is a nine-step road: the licensed name and the doctor’s title, the Google Business Profile, a phone and booking line, a compliant website, doctor pages, the first-month announcement, doctor-approved information articles, readability in AI answers, and monthly measurement. The order is the same for a private office opening in Beşiktaş, Kadıköy or Çankaya and for a multi-specialty polyclinic. Trust comes first; the experience is described afterwards.
Where is the line for new medical practice promotion in 2026?
The line runs between informing and enticing. Address, opening hours, specialties, academic titles and health-protecting information are allowed. Fees, discounts, campaigns, draws, gifts, posts built on patient thank-you notes and content that steers patients to a specific doctor are banned. The regulation covers both institutions and doctors, meaning all health professionals.
| Allowed information | Banned advertising |
|---|---|
| Address, phone, working days and hours | Fee, discount, campaign and promotion details |
| Specialty and academic title | A “specialist” title based on a certificate |
| Information that protects and improves health | Steering patients to a doctor via check-ups |
| Free search engine and social media listings | Sponsored, boosted listings outside month one |
How do discerning patients in affluent districts choose a new doctor?
A discerning patient searches for a doctor on the phone, with their own question. Look, someone living in Sarıyer does not type “dermatologist”; they type “Sarıyer skin doctor open on Saturday” or ask an AI assistant the same thing. They glance at a few map results, read the title, the photos and the reviews. The decision usually happens on the first screen, within thirty seconds.
In what order are the nine steps taken?
Let me show you the system in my head: I split the nine steps into three phases called groundwork, shop window and accumulation. Groundwork ends before opening, the shop window is built in the opening month, and accumulation grows patiently over 90 days and beyond. Do not climb to the next phase before the lower one is done. A practice that rushes because the till is not ringing ends up writing defences, not promotion.
- Groundwork: licensed name and doctor title, Google Business Profile, phone and booking line.
- Shop window: compliant website, doctor pages, first-month announcement.
- Accumulation: doctor-approved information articles, AI readability, monthly measurement.
Groundwork: how are the name, title and map set up?
BU BÖLÜMÜN ÖZETİ
- 1. Licensed name and correct title
- 2. Google Business Profile
- 3. Phone and booking line
Groundwork is three steps, all finished before opening. The licensed name and every doctor’s title go on a single reference page, the Google Business Profile is opened with that page’s details, and the phone line is set up to be answered during working hours. Without these three, any announcement is a sign on half-raised shutters.
1. Licensed name and correct title
The institution’s name is written on the sign, the profile and the site exactly as it appears on the licence. A doctor’s title is written only with the main or sub-specialty set by law. A “specialist” label based on certificate training cannot be used. Keeping name, address and phone identical everywhere, known as NAP consistency, lets Google recognise you as one entity.
2. Google Business Profile
The right primary category, a verified address, real hours and simple photos from inside. In a polyclinic, the institution profile and the doctors’ own profiles are thought through separately. Which category to pick and which six fields to fill is covered in medical practice Google Business Profile.
3. Phone and booking line
The profile number must be answered during working hours, and missed calls returned the same day. Time is what a premium patient guards most. A phone that rings without answer speaks louder than any unwritten review.
Shop window: how are the website and opening month used?
BU BÖLÜMÜN ÖZETİ
- 4. A compliant website
- 5. Doctor pages
- 6. First-month announcement
The shop window phase falls in the opening month. The website goes live, each doctor gets a page with title and specialty, and the opening announcement fits into the first month’s sponsored window. The goal is a complete front door for the person searching.
4. A compliant website
The site carries address, hours, doctors, specialties and health information in order. The regulation asks websites to state the last update day and the editor’s contact details clearly. The list of required pages is in medical practice website pages.
5. Doctor pages
One page per doctor: name, title, education, registered certificates, publications and consultation days. The doctor’s name should be spelled identically on the profile, the site and the chamber record.
6. First-month announcement
The opening announcement carries only information: the institution’s name, address, consultation hours and the doctors’ titles. Sponsored distribution fits into that month. From day 31, switch paid boosting off and keep the information flowing on free channels.
Accumulation: why do information and AI take patience?
BU BÖLÜMÜN ÖZETİ
- 7. Doctor-approved information articles
- 8. Readability in AI answers
- 9. Monthly measurement
Accumulation starts after opening and never really ends. Real patient questions get plain answers signed by the doctor, those answers are published in a structure AI tools can read, and six numbers go into a notebook every month. The promotion ban does not close this phase. It pulls the game here, because health-protecting information is explicitly allowed.
7. Doctor-approved information articles
Say you open an internal medicine office in Bakırköy. A two-paragraph answer from the doctor to “how many hours should I fast before a blood test” is both allowed and read for years. Only an authorised health professional may give health information; whoever drafts the text, the doctor reads it last.
8. Readability in AI answers
Discerning patients ask ChatGPT and Gemini as well. These tools read sources with a consistent name, structured data and question-and-answer layout more easily. We explain which signals AI uses to mention local businesses in how AI recommends local businesses. Nobody can guarantee a mention.
9. Monthly measurement
In the first week of every month, write down six numbers: profile views, calls from the profile, direction requests, clicks to the site, searches for the doctor’s name, and answers to “how did you hear about us”. Together they show the direction.
How are experience, comfort and time described within the rules?
You describe premium expectations with information, not with superiority claims. “Appointments only”, “open Saturdays 10:00 to 16:00”, “parking in the building” and “consultations in English available” are facts that help the patient. “The best clinic in the district”, “pain-free guarantee” or “the only one in Türkiye” create a sense of superiority and clash with the regulation.
Where does the budget go, and what does TRY 36,000 build?
In a new private office the ad budget line stays small, because paid boosting is open only in month one. The money goes into groundwork and the shop window: profile, website, visitor tracking. The Website Recipe in Adapte’s Get Visible Online campaign builds exactly these: a mobile-friendly page, contact buttons, Google Business Profile, basic SEO and visitor tracking.
| Item | Amount | Note |
|---|---|---|
| Website Recipe (3-month period) | TRY 36,000 + VAT | Upfront, fixed price |
| Total with VAT (20 percent) | TRY 43,200 | Check the current rate on your invoice |
| Ad budget | TRY 0 | No ads are set up in this recipe |
A second step for accumulation
Once groundwork and shop window are settled, the information layer grows. Adapte’s AI SEO Campaign lists clinics among its audience; with 108 question-and-answer articles, entity setup and structured data, it builds readability infrastructure for AI answers. No recommendation is guaranteed. The doctor approves every article with health information before publication.
What do you watch during the first 90 days?
Let me ask you one thing: when someone searches for your practice, do they find it? The answer sits in the first 90 days’ calendar. Month one for groundwork and shop window, month two for the first information articles, month three for searches on the doctor’s name to grow. The week-by-week plan, trust signals and booking routine are in first 90 days of a new medical practice.
My own observation
I have been watching how businesses look online for fifteen years and have tested more than a hundred domains and sites with my own hands. In regulated sectors, the winner is the one who knows the rule best and waits most patiently. Nobody visits a doctor for fun; but when they go, they go to the doctor they found most easily. Be findable at that moment.
My decision sentence: promote your new practice not with ads, but with an identity that is found complete whenever someone searches.
Quick Summary
- Open or covert advertising is banned in health; promotion and information are allowed.
- Paid boosting is open only for the first month after opening.
- The nine steps sit in three phases: groundwork, shop window, accumulation.
- A doctor’s title is written only with the legally set specialty.
- Premium expectations are described with checkable facts, not superiority claims.
- The Website Recipe is TRY 36,000 + VAT, with no ad budget line.
Short Glossary
Promotion and information: Promotion and information is the regulation-approved activity used for a health institution to share its address, hours, specialties and preventive health knowledge.
Sponsored promotion: Sponsored promotion is the publishing format used to show content to a wider audience on a platform in exchange for payment.
NAP consistency: NAP consistency is the local search principle used to keep a business’s name, address and phone identical on every platform.
Next Step
To build groundwork and shop window in one go, within the rules, apply to the Get Visible Online campaign; we will clarify the Website Recipe’s scope together based on your needs form.
Frequently Asked Questions
Sık Sorulan Sorular
Yes, both sit inside the same regulation. Its scope names health professionals and private health institutions together. The first-month sponsored permission, however, is written for “health facilities”; ask your Provincial Health Directorate and your medical chamber how your private office fits before you open.
For one month after opening, sponsored promotion and information is allowed on all platforms. The window exists to announce the opening. Prices, discounts and “opening special” language stay banned in that month too. We list the nine things you can and cannot say in medical practice advertising rules.
Each province has a seven-member evaluation commission that decides a file within 45 days at most. Breaches can lead to administrative sanctions. Do not publish a sentence you are unsure about.
Here is what I see: in the Search Console data of our own site, adaptedijital.com, for 14 June to 13 September 2026, 1,267 of 1,699 clicks came from mobile. That is roughly three quarters. The click-through rate is 1.86 percent on mobile and 0.57 percent on desktop. The same person clicks about three times more easily on a phone.
The patient first meets you on a phone screen, not in your waiting room. A marble reception is lovely, but if the screen shows no title, no call button and wrong hours, the patient never sees it.
Three things: that the doctor really specialises in the field, that booking is easy, and that they will not wait. None of these needs advertising. A correctly written title, a phone that is answered and clear opening hours are enough.
Google weighs relevance, distance and prominence in local results and states plainly that you cannot pay to rank higher. Relevance is built in groundwork, prominence in accumulation. The shop window links the two.
The founding doctor or manager owns groundwork, because the licence and the title sit with them. A team can build the shop window and accumulation.
Write it so it can be measured and checked. A photo of the waiting room, directions, step-free access, opening hours. The patient concludes “they will not keep me waiting” alone.
No. The regulation bans promotion that pushes your own service against other institutions.
Patients may leave reviews on their own. You do not run a review drive, and you do not turn thank-you notes into advertising. In replies, write nothing about the treatment; a short, measured thank-you is enough.
You fill in the needs form, Adapte suggests the right recipe, and delivery starts with payment. At the end of the first month you review results together. If you have a coupon code, just mention it in your application or call. See the Get Visible Online campaign page for details.
The campaign’s Google Ads and Meta Ads recipes rely on paid distribution. In health, that distribution is squeezed into the month after opening, so for a new private office we recommend starting with the Website Recipe.
There is no fixed day; nobody can tell you “you will be first on this date”. A complete profile usually gets views within weeks; articles work over months.
The regulation lets health facilities run compliant sponsored promotion for the first month after opening. Outside that month, search engine and social media listings are allowed only when free and not aimed at boosting. Confirm your own case with the Provincial Health Directorate.
No. Fees, discounts, campaigns and promotions cannot appear in promotion and information. Announce the opening with address, hours and the doctor’s title.
The regulation bans certificate-based specialist titles outside the main and sub-specialties set by law. Ministry-registered certificates can be listed as training, not as a title.
No. An ad budget is paid to the platform separately only with the Google Ads and Meta Ads recipes. The Website Recipe sets up no ads; it costs TRY 36,000 + VAT, upfront and fixed, for a 3-month period.
Just mention your coupon code during the application or the call.
Each province sets up a seven-member Provincial Evaluation Commission for health promotion, which decides files within 45 days at most. When in doubt, ask the Provincial Health Directorate and your medical chamber.
Updated: October 2026