What Do Digital Consulting Fees Look Like, and What Do I Actually Get for the Money?
Digital consulting fees are the industry’s least-answered question. Websites say “request a quote” and hide the number. We’ll give the number — because in a market that hides prices, the one who states them wins. 💰
Short answer: what decides the fee is the model, not the logo. In the hour-capacity model our rates are published openly: 30 hours 72,000 TRY · 60 hours 135,000 TRY · 90 hours 180,000 TRY per month (Türkiye rates, VAT excluded). International engagements are quoted on the same hour arithmetic.
Below: how the market prices this work, how the hour model computes, what lands in your hands for the money, and the hidden cost lines. After this article, no proposal will read dark. 🔦
How does the market price this work?
Digital consulting fees come in three models, and the same work can carry very different tags per model. Knowing the shapes is half the negotiation.
How does the hour model work?
In digital consulting fees, the hour model is a site survey and load calculation: measure the load, plan the capacity, then price. Engineering, not promises.
What lands in my hands for the money?
A fee conversation unfinished by a deliverables conversation is half a conversation. The return has three layers.
How should “output” be defined in the contract?
Verb + number + date: “conversion tracking live (day 15)”, “monthly report delivered (first week)”. Adjectives banned: “effective social media management” is a wish, not an output. ✍️
Are there hidden costs?
The consulting fee is one line of the total digital budget; mistaking it for the whole breeds surprises.
Is bargaining realistic?
Price talks end healthily through scope adjustment, not haggling.
📝 Field Notes
Since publishing the rates on our site, meetings changed: the price question dies in minute one, so the time goes to the work itself. Hiding numbers doesn’t protect clients; it tires them. When capacity and load are discussed openly, the decision table becomes an engineer’s table. 📐
📖 Quick Glossary
Hour model: consulting sold as measured monthly hours. Dose: the capacity chosen for the need’s intensity. Hour log: the job-by-job list of hours spent. Output definition: a deliverable written as verb + number + date.
⚡ Quick Summary
Rates in the open: 30/60/90 hours → 72,000/135,000/180,000 TRY. 💰 Ad spend runs separately from your own card. Bargain over dose, not price; unwritten deliverables are void.
🎯 Next Step
Let’s size your dose with a load calculation: fill the quote page and the free 30-minute assessment measures your need. Packages on the AINEO page; the model on the digital consulting page. ⚙️
Frequently Asked Questions
Sık Sorulan Sorular
Monthly retainers roam a wide band and their contents usually stay vague. Per-project pricing suits defined jobs — setups, audits. The hour model ties effort to a measurable unit: how many hours, on which jobs. As vagueness falls, trust rises. 📏
An “all-inclusive” offer at a rock-bottom monthly price is, mathematically, maintenance mode: a few hours a month; no system gets built. The absurdly expensive end is often a corporate-overhead invoice. Ask both the same question: for this money, how many hours, which deliverables? Silence is an answer.
Core (30h): concentration on one front — measurement order, ad efficiency or baseline visibility. Pro (60h): two or three fronts marching together; audience production and management in the same month. Max (90h): full field — setup, content, ads, AI visibility in one plan. The dose follows the need’s intensity; details on the AINEO packages page. ⚙️
Month’s end delivers the breakdown: which job, how many hours. “What happened this month?” stops being a debate and becomes a reading. The hour log converts an invoice line into visible labor; that’s the accounting of trust.
A sample Core month: audit report, priority map, conversion-tracking setup, ad-account restructuring, monthly chain report. Every item written; unwritten work is void. Demand the list at proposal stage — the method is in the proposal article. 📋
Good engagements deliver all three: the work done, the results reported, and why it was done this way explained. The knowledge stays in the company; even if the consultant leaves, the system stays readable. Your money converts to permanent capacity.
Ad spend always flows from the business’s own card, separate from the consulting fee; that separation is the foundation of transparency — who sees the spend, controls it. Tool licenses are small lines, listed up front. When a proposal says “everything included”, always ask where the ad money goes. 🧾
Cut the hourly rate and the thing that silently shrinks is effort. The right lever is the dose: on a tight budget, Core loads one front; capacity grows when the budget does. The revenue-based budget math is in the budget article; the summary of everything, in the 18-questions hub.
Rates are quoted VAT-excluded; the legal rate joins the invoice. No hidden lines exist: ad spend and any tool licenses run separately under your control. A proposal shows the three lines apart. Surprise is the enemy of systems.
Long commitments ease planning and can be reflected in terms. But the real gain isn’t the discount; it’s continuity: uninterrupted data, uninterrupted learning, accumulated content. Work that starts and stops every quarter is too expensive for any discount to fix.
Properly planned months don’t leave hours over; jobs are sequenced to capacity. In exceptional cases the remainder rolls into next month’s plan and shows in the log. Lost hours don’t exist; the log keeps everything on record.
Source: McKinsey & Company