Coffee Factory passed 45 stores in 10 provinces, is franchising or central control safer?

Look, 113 percent growth is a strong number, but the story does not give the store count at the end of 2024. Reading a growth rate without its base is misleading. The split between franchised and company-run stores is not given in numbers either. We have a direction, not a ratio.

According to the story, the brand aims to raise the share of company-run stores while it keeps franchising. That is a wish to keep the standard for product, training and daily operations in its own hands. Every growing chain hits the same question at some point: does every store serve the same coffee with the same taste?

The story says registration is complete in 65 countries and that work is under way in Germany, the UK, Iraq and Azerbaijan. It is not clear which system the registration used, or whether the work in those four countries means openings or talks. You can see how trademark protection works before going abroad on the TÜRKPATENT trademark page, Türkiye’s patent and trademark office. Verify with the official source; this is not legal or financial advice.

In a franchise, the investor takes on the rent, the fit-out and the staff. The brand owner provides know-how, product and the name. That is why store numbers can rise in a short time. The price: in each shop, you are not the one making the calls.

In a company-run store, barista training, recipes and the till routine are directly yours. Customer complaints come to you, and you fix them. But every new shop is paid for out of your own pocket; when the capital runs out, growth stops.

The system we suggest: flagship stores at the center, growth through franchising, one rulebook for everyone. Company-run stores define the standard and double as training sites. Franchised stores carry that standard through measurable rules. Inspection then scores both sides against the same checklist.

The entry fee is paid once; the royalty comes out of turnover every month. Because it is calculated on turnover rather than profit, the payment continues even in a bad month. In the month the till goes quiet, that line is still on the table. Build your budget around that fact.

The payback period is an estimate that depends on hitting the turnover target. Rent, location and staff costs vary from city to city. The real question: is the turnover in that spreadsheet possible on your street? Test it with your own eyes before you invest.

What the contract says in that case is the most important clause. A franchise contract is like a marriage: you read the separation clause before the wedding. Go through termination, transfer and territorial protection with a lawyer. This is not investment advice.

Stronger central oversight can mean less freedom over product, training and daily operations. That is not a loss; it is a trade. As long as the brand keeps its quality, the investor’s store is protected too, but the feeling of “my own shop” shrinks.

According to Ekonomist, chains are growing fast through franchising; the same file lists more than 240 stores for Gloria Jean’s and a target of 250 stores by the end of 2026 for Coffy. A chain arrives on your street with a known name and standard prices. The independent shop stands apart by knowing customers by name, roasting its own beans and keeping local ties.

Café landlords, equipment and coffee bean suppliers and businesses that train café staff are touched indirectly. A chain that tightens central control also wants uniform products from suppliers. For a supplier, that means a large customer with strict rules.

Anyone who reads branch reviews often notices the same pattern: customer complaints pile up most there, but head office is often the last to see them. Ownership of the profiles should sit at the center, and the right to reply at the branch.

Coffee Factory says every store is inspected regularly. An inspection that stays on paper only records that day. Kept in a shared digital list, it makes differences between branches visible. Let’s say one branch keeps getting its morning delivery late; the screen shows it in week one, not week three.

We could not reach a website that can be confirmed as Coffee Factory’s official site. As a chain grows, different pages carrying its name can appear. When the official site, verified social accounts and branch pages link to each other, customers end up in the right place. We look at the digital loyalty side separately through Praticar’s digital rental experience.

According to Perakende.org on 25 September 2026, the brand has more than 45 stores in 10 provinces of Türkiye. The split between franchised and company-run stores was not given in numbers.

According to Ekonomist’s franchise file, the entry fee is TL 1 million plus VAT and the royalty is 5 percent of turnover plus VAT. The file’s date is unclear, so confirm current terms with the brand in writing.

If your standard is not written down, it is safer to set the rules in company-run stores first. Growing through franchising after inspection becomes measurable lowers the risk.