Tepe Home renews its online store, what should a furniture retailer change on its website?
Turkish furniture retailer Tepe Home has rebuilt its online store at tepehome.com.tr around user experience, with a simpler interface, faster category browsing, product pages that carry dimensions and materials, and a content hub meant to inspire (Perakende.org, September 2026). The company gives a plain reason for the redesign: furniture shoppers research online before they visit a store.
Here is what that means for you. If you sell furniture or homeware, part of your customer’s decision happens on your website before they ever reach your door. In autumn 2026, a furniture retailer’s website in Türkiye works less like a shop window and more like the first half of a sales conversation. The four focus areas in this news turn into a checklist any business can run on its own site.
Which four focus areas stand out in Tepe Home’s redesigned online store?
Four areas stand out: a simplified interface, faster category browsing, quicker access to product information and an inspiration-led content hub. The stated goal is a store where visitors can discover, compare and evaluate products more easily. Categories are split into living room, bedroom, teen room, and garden and balcony. All four target the research before a purchase.
What does a furniture shopper look for on a site like Tepe Home’s before visiting the store?
They look for dimensions, materials and whether the piece will fit their home. Tepe Home’s new product pages are structured with dimensions, materials and intended use. Those three details answer the questions a shopper has while standing at the wall with a tape measure. Price alone does not settle it; when information is missing, the shopper picks up the phone or never comes in.
Which businesses does Tepe Home’s website redesign affect, and how?
It affects independent furniture, home textile and decor stores at neighbourhood and district level the most. As chains rebuild their online stores, the level of information shoppers expect goes up. The same shopper expects that clarity on the local store’s site too.
How do you build a furniture product page like Tepe Home’s, step by step?
You build it in six steps: data, category, product card, comparison, inspiration content and store routing. The platform Tepe Home uses is not named in the news, so the flow below is conceptual and works for a business of any size. The logic: the same information sits in the same place on every product.
What does the Tepe Home example mean for search, ads and local visibility?
Structured information on a product page is content that search engines and AI assistants can read. A search with a measurement in it, such as “three-seater sofa 200 cm”, lands on the page where that measurement is written. The same applies to ads: a click you pay for on a page with missing information does not turn into a basket.
What should a furniture business owner change on the website this week, after Tepe Home’s move?
This week, open the pages of your ten best-selling products and check the four areas one by one. Are dimensions visible, are materials listed, can the category be reached in two clicks, does inspiration content link to the product? Every missing item goes on next week’s work list. We run this check and the follow-up fixes as part of our website consulting work.
Quick Summary
- Tepe Home has rebuilt its tepehome.com.tr online store around user experience (Perakende.org, September 2026).
- The four focus areas are a simpler interface, faster category browsing, quicker access to information and inspiration content.
- Product pages are structured with dimensions, materials and intended use (Foreks, September 2026).
- Türkiye’s e-commerce volume reached TL 4.567 trillion in 2025 (Ministry of Trade).
- For a furniture business, the first step is to check its ten best-selling product pages against the four areas.
Short Glossary
- SKU
- SKU is the stock-keeping unit code used to track each product variant separately in inventory.
- Conversion rate
- Conversion rate is the measure used to describe the share of site visitors who buy or leave an enquiry.
- Structured data
- Structured data is the code used to mark up product information in a standard format that search engines can read.
Frequently Asked Questions
Next Step
If you want to review your furniture site’s product pages against the four areas, fill in the consult your expert form.
Sources: Perakende.org, “Tepe Home, dijital mağazasını yeniledi”, 21 September 2026 · Foreks (ForInvest Haber press release text), 23 September 2026 · Republic of Türkiye Ministry of Trade, 2025 e-commerce data
Updated: October 2026
Sık Sorulan Sorular
A simpler interface pulls the visitor’s attention toward the product and the next step. Promotion banners, pop-ups and rotating images each put the sofa your customer wants one more click away.
Furniture buyers think in rooms: a wardrobe for the bedroom, a desk for the teen room. A room-based category structure matches that way of thinking. When the category tree gets too deep, the shopper still has not found the item three clicks in, and they leave the store before they ever enter it.
Tepe Home describes this area as a content hub that offers inspiration on decoration and living spaces (company statement, translated from Turkish). This is the part of the site that draws in someone who is not shopping yet. They are still wondering how to arrange the living room.
A beautiful sofa that does not fit through the door is not a sale. When width, depth and height sit right under the main image, the shopper makes the first cut on their own. A product with hidden dimensions just gathers dust on the shelf.
Fabric type, frame material and usage notes such as “suitable for homes with children” show the difference between two similar products. When this information appears in the same order on every product card, the shopper compares without opening and closing tabs.
According to the 2025 e-commerce data from Türkiye’s Ministry of Trade, total volume grew 52.2% to TL 4.567 trillion, about 19.5% of all trade. Furniture is not reported as a separate category in that data. The broader trend still points online.
Manufacturers and dealers whose product data is already in order have the advantage. If catalogue photos and technical sheets are ready, moving product information onto the website is a short task rather than a project.
Small stores that present products only through social media photos, and answer size questions with “send us a message”, come under pressure. Rather than wait for a reply, the shopper moves to a site where the information is already there.
Architects, interior design offices and assembly teams feel it too. When a customer picks a product online and arrives with measurements, the site visit gets shorter and the job plan gets clearer. You can follow similar chain moves on our retail page.
Yes. When dimensions, materials, colour and stock for every SKU live in one table, your website, catalogue and marketplace listings all show the same data. For businesses that run stock and invoicing through software, Logo Software’s half-year results and the cloud ERP question for small firms connect directly to where this data should live.
Comparison works when the same fields line up side by side. If the fields on the product card are fixed, placing two sofas next to each other takes one click. AINEO Motor runs on the same principle: it embeds calculation engines inside business articles, and those engines only work when every input field is defined in advance.
It sits at the end of the product page, with a “see this product in store” link and the store address. The research ends online, while the decision is often made once the shopper sits on the sofa.
When the product title names the room, the product type and the size together, the page can answer long-tail searches. When the product is marked up with structured data, price and stock details can appear in search results.
Ads bring traffic, and the product page makes the sale. Pushing ad spend toward a page with a low conversion rate puts nothing in the till. If you are weighing whether profit should go into the website or to the partners, Suwen’s profit distribution decision is a useful starting point for that discussion.
The address, opening hours and product photos on your business profile help you show up in “furniture store near me” searches. When the product page on your site links to that profile, the shopper gets directions in one step.
Ten pages are a realistic week of work for a small team. Once those pages are fixed, a template emerges, and the rest of the catalogue follows the same template.
Dimensions, materials, colour options and delivery time get filled on day one. Usage notes and care instructions can wait for the second round.
Ask someone who has never seen your site to find a bedside table for the bedroom, and count the clicks. Where they get stuck is the knot in your category tree.
Yes. Even when nothing is sold on the site, shoppers research products online first. A simple catalogue page with dimensions and materials already prepares the store visit.
Not necessarily. In many cases the work starts with the information order on the product card and the category tree, and the visual design can stay as it is.
It can support both when the content links to products. A sofa link inside a living room styling article takes the reader from research straight to the product page.