Evidea opens second Samsun store in Atakum on 9 October, street store or shopping mall?

The company’s legal name is Evidea Mağazacılık A.Ş. It was founded in 2009 and has traded under the Evidea brand since 2011. The corporate page on Evidea’s website lists more than 50 stores, more than 6,000 products and a target of more than 70 stores by the end of 2026.

The store’s floor area, its opening hours and the location of the first Samsun store are not in the report. Neither is how long the opening offer runs. The Atakum store’s number in the chain is unknown too: the corporate page says “more than 50”, the Adana report says “60th”, and the openings in between are not listed.

Kitchen, tableware, home textiles, accent furniture, home and living, home decor, small electrical appliances, bathroom and lighting all sit in one store. People come to a store like this with a list. On the street, a store like that lives on parking and on being close to the door.

Both can happen. The traffic a chain brings helps the café next door and the shop selling complementary products. For the shop selling the same item at a higher price, though, the customer turns around at the door and the till stays quiet. The difference comes down to whether your product mix stands apart from the chain’s.

According to the president of AYD, Türkiye’s shopping centre and retailers association, some brands are asking for one to two months of grace or deferral on mall rent (Ekonomi Gazetesi). A move toward the street can be read as one answer to that pressure.

Local chains in Anatolia about to open their second or third branch. Let’s say you have one store in Samsun and you are thinking about a second. Evidea adding a second Samsun location raises the question every growing chain faces: how do two branches avoid taking each other’s customers? We follow moves like this on our retail page, where we read the retail news for you.

According to AYD’s April 2026 data, mall sales per square metre were TL 21,013 in Istanbul and TL 15,207 in Anatolia (Borsa Gündem). If the same square metre earns less in Anatolia, mall rent can weigh more heavily against revenue there. These figures are for information only; run your own numbers for rent and investment decisions. This is not investment advice.

No. Mall traffic is a crowd out for a stroll, while street traffic is often people with an errand to run. For home goods the second kind can be worth more, because someone buying curtains or a pan usually arrives with their mind made up. On the other hand, a rainy Sunday on the street cannot compete with a mall’s covered car park.

The system I suggest is simple: draw three columns on a sheet of paper. Rent and service charges, expected foot traffic, campaign and window freedom. Score each candidate site in those three columns with your own numbers. The winner is not the cheapest rent but the most balanced row.

A full address, opening hours, a phone number, parking information and the categories that store carries. Evidea’s address line in the report is detailed down to the block and door number, and the address on your site should be just as detailed. Here’s something I see: with clients opening street stores, the most common question in the first weeks is “where are you, and is there parking”.

Evidea runs an omnichannel model that combines its e-commerce platform with its physical store network. Omnichannel means a customer can start in one channel and finish in the other: browse online and buy in store, or see it in store and complete the order online. For a street store, it can start with a simple bridge such as ordering online and collecting in store.

If you add a booking or contact form to your store page, how you collect visitor data becomes a decision of its own. We cover that in our piece on whether a small business site needs a cookie panel.

Look at the rent increase clause, the service charge and the early exit terms. In a mall, ask in writing what the service charge covers. Have your accountant and your lawyer read the lease before you sign.

On the street there is no mall management to check building safety paperwork, so it falls to you. If you are buying fire doors, read our step-by-step piece on verifying a fire door certificate.

Let me ask you one thing: if you searched your store’s name on a map today, what would come up? If nothing does, fix the map listing before you fix the opening date. We build pre-opening local visibility and campaign plans with businesses as part of our digital marketing work.

A shopper close to TL 2,000 adds one more item to cross the line. So the offer is not really about the discount, it is about that last item added to the basket. The further the basket goes above the threshold, the smaller the TL 300 becomes as a share of it.

Pick a threshold a little above your own average basket and give the discount as a fixed amount. Leave a low-margin category out of the offer. Write the end date from day one: the report does not even say how long Evidea’s offer runs, and that leaves a question in the customer’s mind.

I’ll admit it: when I walk past a store, I still look for a phone number on the sign before I look at the window. I sit at the same table with store owners on this question year after year, and the answer keeps landing in the same place. If your customers search for you on their phone and arrive decided, choose the street; if you want them to find you while browsing, choose the mall.

Look at the type of your first store and at how your customers find you. To keep two branches from taking each other’s customers, a different store type in a different district is often the more balanced choice.

The report does not say how long the offer runs. Confirm the current terms with the store or through Evidea’s official channels.

Add a dedicated store page with a full address, opening hours, phone number, parking information and a link to your map listing. When customers cannot find this information, they may give up looking for the store.