New dental clinic digital marketing: how Adapte builds visibility within the rules
In new dental clinic digital marketing, we start with visibility within the rules, not with ads. First a rule filter checks every sentence about the clinic against Turkey’s health promotion regulation. Then the Website Recipe from our Get Visible Online campaign builds the Google Business Profile, a mobile-friendly page, basic SEO and visitor tracking over 3 months, for TRY 36,000 + VAT, upfront and fixed.
The regulation restricts paid sponsored boosting on search engines and social media, so a clinic is found through information, not advertising. We place the clinic in front of patients’ questions with the information the rules allow. No results are guaranteed; we build a structure we measure and review together.
Why do we start a new clinic with the rules?
BU BÖLÜMÜN ÖZETİ
- Google expects local law too
- Overseas patients are a separate topic
- Control stays with you
In healthcare, the rules draw marketing’s boundary from day one. The Regulation on Promotion and Information Activities in Health Services, published in Turkey’s Official Gazette on 12 November 2025, bans advertising and allows information. Prices, discounts, campaign offers, superiority claims and posts built on patient thanks cannot be part of promotion. A clinic that remembers the rules late tears down what it built.
Google expects local law too
Google Ads’ healthcare policy expects ads and targeting to comply with applicable laws and industry standards. The real decision sits in the regulation.
Overseas patients are a separate topic
For international health tourism, the regulation allows sponsored promotion in languages other than Turkish under separate conditions. Ask your provincial health directorate whether your clinic qualifies.
Control stays with you
Check the current regulation and your provincial health directorate’s notices yourself. We build the filter; the clinic approves.
How does the recipe system work for a new clinic, step by step?
Our recipe system picks one of three recipes to fit the business. For a clinic it usually lands on the Website Recipe, which needs no ad budget and stays within the rules. It starts with a needs form, moves to delivery with payment and continues with a joint review after month one.
- You fill in the needs form: clinic name, address, dentists, opening day.
- We run it through the rule filter: what can and cannot be written.
- We suggest a recipe; for clinics, usually the Website Recipe.
- Delivery starts with payment; the price is fixed and upfront.
- Profile, page, basic SEO and visitor tracking are set up.
- At the end of month one we review the numbers together.
Which 9 questions does our rule filter ask?
The rule filter is our checklist that scans every clinic text with nine questions before publication, each testing a limit found in the regulation. One “yes” and the text is rewritten, not published. It is not legal advice, just a structure that eases the clinic’s own checks.
- Does the text include prices, discounts or campaign offers?
- Does it claim superiority over other clinics?
- Has patient thanks or satisfaction been turned into promotion?
- Is an unofficial title or label used for a dentist?
- Is there a promise of results or a statement of certainty?
- Is a patient image used without a consent form?
- Is paid sponsored boosting planned for the post?
- Is the website missing its last-update date or editor contact?
- Is the clinic name written differently from the operating licence?
The filter runs on every new page
The opening page and every later article pass the same nine questions.
The filter fixes, it does not ban
A flagged text is usually rewritten plainly, with no price and no claim.
Why start with patient questions? An observation from our own data
Our own data shows long, intent-rich questions rising fast. In adaptedijital.com’s Google Search Console data for 14 June to 13 September 2026, the Turkish query for “how to open a dental supply store” carries 219 impressions, an average position of 2.5 and 11 clicks. In the same period, a generic query like “digital agency” sits at an average position of 66 with zero clicks despite 478 impressions.
| Query (Turkish original) | Impressions | Average position | Clicks |
|---|---|---|---|
| diş deposu nasıl açılır (how to open a dental supply store) | 219 | 2.5 | 11 |
| dijital ajans (digital agency) | 478 | 66 | 0 |
What it means for a clinic
On a generic word like “dental clinic”, a new clinic stays behind the crowd. A plain page answering “my tooth hurts at night, what should I do” gets found earlier. This is not a ranking promise, just a trend in our own data.
Mobile comes first
In the same period, 1,267 of our 1,699 clicks came from mobile, about three quarters. Toothaches get searched on phones, so we build for the phone first.
What does the Website Recipe build for a clinic?
The Website Recipe’s five deliverables each find a rule-compliant role in a clinic. For the full checklist of pages to build, see 9 pages a dental clinic website needs.
| Deliverable | Role in the clinic | Rule note |
|---|---|---|
| Mobile-friendly sales page | A clinic page explaining services plainly | No prices or discounts |
| Contact buttons | Call, get directions, send a message | No unsolicited bulk messages |
| Google Business Profile | Name, address, hours, dentists | Name as on the licence |
| Basic SEO | District- and question-led headings | No superiority claims |
| Visitor tracking | Number of calls and direction requests | Counts, not patient data |
Measurement is not patient data
Visitor tracking counts calls and direction requests, not who patients are or what treatment they had. Health data stays sensitive.
Know the build before it starts
For what a build involves, see how a website is built.
The second layer: a question map and AI
Once the base is set, some clinics want to cover more patient questions. Our AI SEO Campaign does that: 108 articles in 6 question groups, entity structure and structured data for a fixed TRY 36,000 + VAT, delivered in 30 days. No recommendation is guaranteed. Every clinic article passes the same filter and follows our FORM-97 standard and 1K9N question axis.
What do we review together at the end of month one?
In our campaign, results are reviewed together at the end of month one. For a clinic we ask three questions: is it found under the right name, can patients get in touch, and is anything slipping past the filter? Numbers may be small; direction matters most.
- Visibility on profile and website, calls and direction requests.
- Share of visits from phones and taps on contact buttons.
- Texts returned by the filter and correction notes.
It continues after the shutters go up
Every new piece of information passes the same filter after opening week too. We cover the full path in the new dental clinic promotion guide and the first 90 days in new dentist practice.
Payment and coupon
With the standard 20 percent VAT, the total is TRY 43,200; check the current rate on the invoice. If you have a coupon code, just mention it when you apply or during the call. To apply, go to the Get Visible Online campaign page.
Quick Summary
- For a new dental clinic we start with visibility within the rules, not ads.
- Every text passes a 9-question rule filter before publication.
- The natural choice for a clinic is the Website Recipe, with no ad budget.
- In our data, a question query ranks 2.5, a generic one 66.
- TRY 36,000 + VAT, upfront and fixed; month one is reviewed together.
- The AI SEO Campaign is the second layer for a question map.
Short Glossary
Rule filter: The rule filter is the 9-question checklist used to scan every clinic text against health promotion limits before publication.
Recipe system: The recipe system is the Adapte method used to choose the right one of three ready digital packages for a business’s situation.
Average position: Average position is the Search Console measure used to show where a page appears, on average, in search results for a query.
Next Step
About to open or just opened, let’s build the base within the rules. Apply for the Get Visible Online campaign and get a recipe suggestion based on your needs form.
Frequently Asked Questions
Source: Google Advertising Policies Help — Healthcare and medicines
Sık Sorulan Sorular
The Google Ads and Meta Ads recipes suit other sectors. For a clinic, domestic paid boosting is restricted, and we do not sell a recipe that clashes with the rules.
We compare maps, website, social media and AI for clinics in a table in dental clinic promotion channels compared.
One whose base is set and whose profile and website are consistent. Articles before the base are furniture in someone else’s house.
It summarises, at start and end, how the clinic appears in AI and search. The decision follows the difference.
You fill in the needs form, Adapte suggests a recipe, and delivery starts with payment. For clinics, the Website Recipe is usually first: no ad budget, within the rules.
No. The filter is a checklist built on the regulation’s known limits. For a final check, refer to the current regulation text and your provincial health directorate.
In the campaign, results are reviewed together at the end of month one. For a clinic, we look together at being found, contact and rule compliance.
Updated: October 2026