Medical practice opening announcement: how to do it, with 6 compliant examples
A medical practice opening announcement in Türkiye in 2026 is written in information-only language: the practice name, address, phone, working days and hours, the specialties that accept patients, and the doctors’ titles. Prices, discounts, “opening offers”, gifts and patient testimonials are off limits. The frame is set by the Regulation on Promotion and Information Activities in Health Services, in force since 12 November 2025.
An announcement appears in six places with the same facts: door plate, Google profile, website, opening-month sponsored post, prescription pads and the building’s notice board. Each comes below with time, document and sample copy. First, check the regulation, your provincial health directorate and your medical chamber.
Which 3 documents does an opening announcement rest on?
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- The regulation: a one-month sponsored window
- The statute: 5 facts on notices and prescriptions
- The signage rules: size and light
Three texts shape a doctor’s announcement; the 2025 health promotion regulation covers digital channels and sponsored posts. The Medical Deontology Statute lists what may appear on notices and prescription paper. The Turkish Medical Association’s Signage Regulation sets sign size and number. Your announcement lives where all three overlap.
The regulation: a one-month sponsored window
Article 5(j) lets a health facility run sponsored promotion during the first month after it opens. Article 5(m) keeps fees, discounts, campaigns and promotions out at all times. Its calendar is in when a new medical practice can start promotion.
The statute: 5 facts on notices and prescriptions
Under Article 9 of the Medical Deontology Statute, a doctor’s notices and prescription paper may carry only the name, address, specialty, academic title and consulting days and hours.
The signage rules: size and light
The Signage Regulation caps a private office sign at 4 square metres and other outpatient facilities at 8. The entrance door plate is 40×60 cm. Light effects are banned; lighting during working hours is allowed.
Where does a private office announcement differ from a polyclinic’s?
A private doctor’s office (muayenehane) announces the doctor: name, title and specialty. A polyclinic leads with the facility name and the specialties on its operating permit, with doctors listed beneath. Sign limits differ too. Whether a private office can use the one-month sponsored window is a question best asked in writing.
| Item | Private office | Polyclinic |
|---|---|---|
| Subject of the notice | Doctor’s name and title | Facility name, doctors beneath |
| Specialty | The doctor’s specialty | Specialties on the permit |
| Outdoor sign limit | Up to 4 m² | Up to 8 m² |
| Sponsored window | Ask the health directorate in writing | First month after opening |
How do you prepare the announcement in 6 steps?
Preparation starts at least 14 days before opening and takes a few evenings. Each step has a time, a document or a menu name. Order matters: fix the date on the permit, write the information card, then publish. Going live before the shutters open leaves you exposed if the permit is delayed.
1–3: permit, information card, plate
- Take the opening day from the permit (1 day) and put it in your calendar.
- Write the information card (1 hour): name, address, phone, hours, specialties and titles in one document.
- Order the door plate (5–7 working days): size from the regulation, text from the card.
4–6: profile, website, sponsored post
- Add a “Call now” button to your Google profile (30 minutes); Google may remove posts with unverified phone numbers.
- Open an announcement page on the website (one evening) showing the last update date and editor contact, as Article 5(ı) requires.
- Set an end date on any sponsored post on day one (15 minutes).
Common mistake: Writing separate copy for each channel before the information card exists. The phone ends up written two ways, and a selective patient calls someone else.
How do you write the 3 on-screen announcements?
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- Example 1: Google profile post
- Example 2: Website announcement page
- Example 3: Opening-month sponsored post
The on-screen three are the Google profile, the website and the opening-month sponsored post. None carries more than the information card; add no adjectives. In an affluent district, readers take this plainness as seriousness. The premium feel comes from order, real photos and accurate facts.
Example 1: Google profile post
“[Practice name] is accepting patients at [street, Kadıköy] from [day month]. Specialties: internal medicine, dermatology. Monday–Saturday 09:00–19:00.” The number sits in the “Call now” button, not the text.
Example 2: Website announcement page
“From [day month] we are at [address]. Our doctors, specialties and working hours are below.” At the bottom: “Last updated: [date]. Editor: [name, email].” Add a short bio per doctor.
Example 3: Opening-month sponsored post
“We have started accepting patients at our new address in [district]. Internal medicine and dermatology. Open six days a week. Address and hours on our profile.” Show the entrance, never a patient.
How do you prepare the 3 printed announcements?
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- Example 4: Entrance door plate (40×60 cm)
- Example 5: Prescription pad and business card
- Example 6: Building or residence notice board
The off-screen three are the door plate, prescription pads and business cards, and the building’s notice board. In a Beşiktaş office tower or a Çankaya business centre, your first patient is often the neighbour who sees your plate in the lift. Older rules apply here, with the same logic: name, address, specialty, title, hours.
Example 4: Entrance door plate (40×60 cm)
“[Practice name]. Internal Medicine, Dermatology. Monday–Saturday 09:00–19:00. Tel: [number].” For a private office the first line is the doctor: “Spec. Dr. [Name Surname], Dermatology.”
Example 5: Prescription pad and business card
“Assoc. Prof. Dr. [Name Surname], Internal Medicine Specialist. [Address]. Consulting: Tuesday and Thursday 10:00–17:00.” Five facts only; no slogans.
Example 6: Building or residence notice board
“[Practice name] has opened on the 3rd floor of our building. Working hours: [hours].” Post it only with management’s permission. Former patients hear only with consent: Article 5(k) bans unsolicited calls, texts, emails and messages.
Why should an announcement stay plain in an affluent district?
A selective patient weighs you by consistency, not by your sentences. Say you are opening a polyclinic near Bağdat Avenue in Kadıköy. Patients there check your profile, website and door for the same name, hours and titles. Words like “best”, “luxury” or “exclusive” run into Article 5(h), and they tell that patient nothing anyway.
Having it set up in one go
The Website Recipe in the Get Visible Online campaign sets up the Google profile, a mobile-friendly site with an announcement page and visitor tracking together. TRY 36,000 + VAT, paid upfront at a fixed price, for 3 months; results are reviewed together at the end of month one. Details are on the campaign page.
A 6-point checklist before you hit publish
Before any announcement goes live, you should be able to say “yes” to the six questions below. If one answer is “no”, fix the copy first. The full list of bans is in new medical practice advertising rules, and the overall roadmap in new medical practice promotion.
- Does the copy contain only name, address, contact, hours, specialty and title?
- Are price, discount, free, gift and “opening offer” absent?
- Are titles and specialties written as on the diploma and Ministry record?
- Does the sponsored post end inside the one-month window?
- Is the phone number in the “Call now” button, not the post?
- Has everyone receiving a message agreed to be contacted?
Quick Summary
- An opening announcement carries only name, address, contact, hours, specialty and title.
- A health facility may run sponsored notices in the first month after opening.
- A private office should ask the health directorate about that window in writing.
- Private office signs are capped at 4 m², polyclinic signs at 8 m².
- On Google posts, the number goes in the “Call now” button.
- Former patients are told only with their consent.
Short Glossary
Information card: An information card is the list of name, address, hours, specialty and title used to keep an announcement identical across channels.
Operating permit: An operating permit is the official approval used to allow a private health facility to start accepting patients.
Sponsored window: The sponsored window is the exception used to let a health facility run paid notices in the month after it opens.
Next Step
To set up the three on-screen parts of your announcement in one go, apply for the Get Visible Online campaign. Fill in the needs form and we will pick the recipe around your opening day.
Frequently Asked Questions
Source: Google Business Profile Help — Business Profile photos, videos and posts content policy
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The regulation grants the one-month window to a “health facility”. Ask by petition whether your private office falls under that definition and which document fixes your opening day. Keep the written reply for any inspection.
The specialty is whatever your diploma and Ministry registration say. Article 5(d) bans specialist titles based on certificates or courses.
Real photos, a readable doctor bio, appointments kept to the minute. All of it is information.
Skip the discount; check phone answer speed and empty profile fields. The wider plan is in a new medical practice’s first 90 days, and general announcement writing is in how to write an opening announcement.
A second pair of eyes: a partner doctor or a health-law lawyer.
Whenever the regulation changes or a specialty is added.
Yes. Article 5(j) of the Regulation on Promotion and Information Activities in Health Services allows a health facility to run sponsored promotion in the first month after opening. Content must still be information only.
The doctor’s name, academic title and specialty, plus working days, hours and phone. The sign may be up to 4 square metres and cannot be decorated with light effects.
No. The package is TRY 36,000 + VAT, upfront and fixed; at 20% VAT that is TRY 43,200, but check the current rate on the invoice. The Website Recipe needs no ad budget. If you have a coupon code, mention it when you apply or in the call.
Updated: October 2026