Tüketilir targets 102 kg per person food waste, what does selling surplus stock earn?
Tüketilir is positioning itself against food waste as a platform that connects consumers with surplus stock and near-expiry food from producers, distributors, wholesalers and retailers (Perakende Türkiye, 30 September 2026). The report cites an estimate based on the UNEP food waste index: annual food waste in Türkiye is approaching 102 kg per person, close to 8.7 million tonnes in total. Expired products are not sold on the platform, and every product passes a quality and regulatory compliance check before it is listed.
What it means for you: food left in the warehouse after a packaging change, a cancelled export or a cancelled order no longer has to be a pure write-off. With the right channel and the right checks, it can become a secondary sales line. The decision depends on the product’s remaining shelf life and how openly you handle the terms of sale.
How does Tüketilir turn surplus food stock into value?
Tüketilir brings food at risk of losing its value to consumers through a secondary sales channel. Stock left over from a packaging change, a cancelled export or a cancelled order can be sold on the platform, alongside food nearing its expiry date. According to the report, which paraphrases co-founder Ali Adıbelli, the goal is to reconnect food at risk of losing its economic value with consumers.
Where do Türkiye’s food waste figures in the Tüketilir report come from?
The report attributes the figures to the UNEP food waste index, but it does not name the report or its year. So 102 kg should be read as an estimate quoted in the news, not a precise measurement. The table below gives each figure with its source and a one-line reading.
| Indicator | Value | Source | What it means |
|---|---|---|---|
| Annual waste per person | Close to 102 kg | Perakende Türkiye, estimate attributed to UNEP | The estimate is moving up |
| Total annual waste | About 8.7 million tonnes | Perakende Türkiye | The scale is national |
| Previous estimate, per person | 93 kg | Perakende Türkiye | Source report unclear |
| Previous estimate, total | 7.76 million tonnes | Perakende Türkiye | A reference for comparison |
How does selling surplus food stock like Tüketilir does affect producers, wholesalers and retailers?
In Türkiye this autumn, the likely winners are export-oriented food producers and brands refreshing their packaging. Wholesalers and distributors get a way to clear the warehouse when an order is cancelled. Local grocers selling at full price may feel pressure, since a discounted secondary channel can push down prices in the same product group.
Under what conditions can near-expiry food be sold safely through platforms like Tüketilir?
The platform rules in the report set two basics: expired products are not sold, and every product passes a quality and regulatory check before listing. If you build your own channel, treat these two rules as the bare minimum. Verify with the official source; this is not legal or financial advice.
Through which digital channels can surplus food stock like Tüketilir’s be sold?
Online, there are three routes: secondary sales platforms like Tüketilir, a separate “deals” category on your own e-commerce site, and short-term campaign listings on marketplaces. Each differs in speed, control and brand risk. On the search side, plan pages around the phrases shoppers might use for near-expiry or discounted food.
What should a business owner with surplus food stock do this week?
Do three things this week: sort the surplus stock in your warehouse by where it came from, write down the remaining shelf life of each line, and open talks with at least one secondary channel. Start with stock from a packaging change, the lowest-risk line. These notes are for information only; this is not investment advice.
Quick Summary
- Tüketilir connects consumers with surplus food stock and near-expiry products (Perakende Türkiye, 30 September 2026).
- An estimate attributed to UNEP in the report puts annual food waste in Türkiye at close to 102 kg per person (Perakende Türkiye).
- The total waste estimate rises from 7.76 million tonnes to about 8.7 million tonnes (Perakende Türkiye).
- Expired products are not sold on the platform, and products are checked before listing.
- The report does not say which UNEP report or which sector the figures belong to.
Short Glossary
- Secondary sales channel
- A secondary sales channel is the sales route used to sell stock that the main channel cannot move, at a different price and on different terms.
- Surplus stock
- Surplus stock is the inventory term used for the quantity of product left in the warehouse above planned sales.
- ESG reporting
- ESG reporting is the type of reporting used by a company to disclose its environmental, social and governance performance.
Frequently Asked Questions
Next Step
To talk about the right sales channel for your surplus stock and how to set it up on your site, fill in the consult your expert form and we will get back to you based on your stock profile.
Sources: Perakende Türkiye, 30 September 2026 · UNEP Food Waste Index Report 2024
Updated: October 2026
Sık Sorulan Sorular
The report names four supplier types: producers, distributors, wholesalers and retailers. Every link in the chain can use the same channel. The number of suppliers and sales volume are not in the report.
Expired products are not sold on the platform. Products pass a quality and regulatory compliance check before they are listed. A secondary channel’s credibility rests on these two rules.
The report lists three: grow the supplier network, build a nationwide sales network and start ESG reporting. The ESG plan shows that waste reduction is being positioned as a reportable sustainability indicator.
Close to 102 kg of waste per person is the current estimate the report attributes to UNEP. It is a reminder that waste is a cost line running from the warehouse to the dinner table. Whether the figure covers only households, or also retail and food service, is not known.
The total estimate rises from 7.76 million tonnes to about 8.7 million tonnes. Taken at face value, that means waste volume grew between the two estimates. The report does not say whether both figures use the same method, so read the comparison with that caveat.
The UNEP Food Waste Index Report 2024, published on 27 March 2024, measures retail, food service and household waste separately. According to UNEP, a third of the world’s food production is lost or wasted every year. The Türkiye-specific 102 kg figure does not appear in the text of the report page.
When an export is cancelled, the goods were prepared for another market and now sit in the warehouse. A secondary channel lets them reach consumers instead of being destroyed or dumped cheaply. Idle stock at least gets a chance to cover its cost.
Seeing the same product discounted in a secondary channel can weaken how shoppers view the shelf price. Grocery chains that manage categories and pricing should choose carefully which products they send to a secondary channel. We look at how local grocery chains grow through Güçlü Gross’s new branch in Yozgat.
Logistics firms, cold chain providers and consultants preparing ESG reports. As waste reduction becomes something companies report on, the work of collecting and verifying that data grows too.
The product page should show the expiry date clearly and explain why the item is discounted. If shoppers do not know why something is cheap, they question its quality. Clear information also lowers return risk.
A product left in an old packaging design has the same contents inside. For the shopper, the difference is price and appearance. That makes packaging-related stock one of the lower-risk lines in a secondary channel.
For chilled products, delivery speed decides everything. A seller who cannot set up fast distribution may be safer using donation or local sales than a secondary online channel.
For a producer with regular surplus stock, yes. A separate category protects price perception on your main product pages and gives loyal customers another reason to visit. Suggesting deal items alongside full-price products helps keep average basket value from dropping.
On a marketplace, the product can appear right next to the full-price listing of the same SKU. That can make the brand look cheaper. Listing it for a short period and as a separate bundle reduces the risk.
Open three headings: packaging change, cancelled export and cancelled order. Under each, write the product, quantity and expiry date. If there is no list of what is sitting in the warehouse, the till is not ringing, because you do not know what you are selling.
Does the channel check products before listing, how is commission calculated, and does it provide sales reports? Get answers in writing. If you want to set up a deals category and a secondary channel integration on your own site, we do this work as part of our e-commerce consulting service. For owners thinking about growing through franchising, our franchise readiness piece explains why stock discipline comes first.
Our retail page, where we interpret the retail agenda for you, also gathers other developments on the FMCG side.
The platform in the report sells only products that have not expired and have passed quality and regulatory checks. For your own sales, verify your obligations with the official source.
According to the report, the platform takes products from producers, distributors, wholesalers and retailers. Application terms are not in the report, so you need to contact the platform directly.
No, the report presents it as an estimate based on the UNEP food waste index. It does not say which year’s report or which sector the figure covers.