JYSK opens two Ankara stores on the same day, should a new region start with one store?
JYSK will open two stores in Ankara, at Podium AVM and Merkez Ankara AVM, at the same moment on Thursday 22 October 2026 at 12:00 (Perakende.org, 14 October 2026). For the Danish home and living retailer, these are its first stores in Central Anatolia, the region around the Turkish capital.
For a retailer weighing a move into a new city, the question is simple to ask and hard to answer: test the market with one store, or show up in two places on the same day? Both paths have a cost. A twin opening widens visibility on day one, but it also stacks logistics, staffing and stock onto a single date.
What is known about JYSK’s Ankara opening?
The known facts are the two mall names, the date and time, the product groups and an opening discount. The stores are at Podium AVM and Merkez Ankara AVM (AVM is the Turkish term for a shopping mall), opening together on 22 October at 12:00 (Perakende.org). The sources give no street address, floor, floor area or headcount for either store.
What does JYSK gain by entering Ankara with two stores on one day?
Three things: wider visibility in one go, a single launch message, and access to more than one shopper flow at once. In a city as large as Ankara, one mall speaks to only part of the city. If the two malls draw from different neighbourhoods, a twin opening puts the brand in front of two catchment areas from day one.
When is entering a new region with one store, unlike JYSK, the better call?
When it is unclear how the product range and price points will land in the new region. A single store lets a retailer test tenant mix, average basket and seasonal patterns at lower cost. In home and living categories that need large floor space, a badly chosen second store becomes a heavy burden.
Who does JYSK’s entry into Ankara affect, and how?
Stores in Ankara selling home textiles, décor, beds and garden furniture feel it first. Neighbouring tenants at Podium AVM and Merkez Ankara AVM may gain, since they could see extra visitors in opening week. Local businesses offering delivery, assembly and installation feel the indirect effect.
How do shoppers find JYSK’s new Ankara stores online?
Through map listings, searches that combine the city or mall name, and location-targeted ads. In a new city, brand awareness starts from zero, and first contact often comes from a search like “JYSK Ankara” or “furniture Podium AVM”. Each store needs its own profile, its own opening hours and its own directions.
What should a retailer planning a store in a new city like Ankara do this week?
Put the one-store or two-store decision into a spreadsheet. Our recommendation as a desk: draw the catchment area of each candidate site on a map, cost out deliveries and set up the digital visibility plan before opening. Those three jobs turn a gut call into a reasoned decision.
A location checklist for a new region pays off
Note the catchment area of each candidate mall and the distance between them. Watch the categories of neighbouring tenants and how busy weekends get. Work out delivery frequency, warehouse needs and lead times for bulky items.
Building digital readiness alongside the location decision
Planning a new city’s store location and digital visibility together is part of the work we do in digital consulting.
Quick Summary
- JYSK will open its Podium AVM and Merkez Ankara AVM stores at the same time on 22 October 2026 at 12:00 (Perakende.org).
- These will be the company’s first stores in Central Anatolia (Perakende.org; Capital).
- JYSK entered Türkiye in May 2023 through direct investment (Capital, 10 September 2026).
- An opening discount of up to 70% was announced, with no detail on duration or scope (Perakende.org).
- The sources give no address, floor area or current total store count for the Ankara stores.
Short Glossary
- Catchment area
- Catchment area is the term used to describe the area where the customers who can reach a store within reasonable time live.
- Twin opening
- Twin opening is the phrase used for two or more stores opening on the same day at the same hour.
- Sales per square metre
- Sales per square metre is the efficiency measure used to track how much a store sells per unit of floor space.
Frequently Asked Questions
Next Step
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Sources: Perakende.org, JYSK Ankara opening report, 14 October 2026 · Capital, 10 September 2026 · JYSK Türkiye press page (group information)
Updated: October 2026
Sık Sorulan Sorular
JYSK entered Türkiye in May 2023 through direct investment and keeps growing the same way (Perakende.org; Capital, 10 September 2026). The company’s press page says the group was founded in Denmark in 1979. According to the company, the group has more than 3,600 stores in 49 countries; the page does not date that figure.
A month ahead. According to Capital on 10 September 2026, JYSK opened its 15th store in Türkiye at Istanbul’s Starcity Outlet that month and shared its plan to open two Ankara stores at once the following month. No source gives a current total that includes the Ankara stores.
The report lists bedroom, living room, bathroom and garden products, Scandinavian-design furniture and décor, and beds and sleep products. An opening discount of up to 70% was announced. The report does not say how long it lasts or which products it covers.
The press release, social posts and ads all build around one date. Instead of two campaigns for two openings, one message announces both addresses. An early announcement also builds anticipation; JYSK shared its Ankara plan a month in advance.
If distance and transport routes differ, they complement each other rather than compete. Two points close to the same district eat into each other’s sales. Before setting a sales-per-square-metre target, a retailer should work out how much the two catchment areas overlap.
The whole operation lands on one day. If a delivery runs late at one store or shelves stay half-filled, half the launch message goes to waste. Customers walk away disappointed, and the first impression at one of the two addresses stays weak.
Which categories sell, which ones gather dust on the shelf, and which hours bring customers in. That data takes the guesswork out of choosing the second store’s location and range. The real value of a one-store entry is making the second decision with data.
Without a warehouse or a nearby distribution point in the new region, every store is supplied from far away. Two stores split that cost; one store carries it alone. The sums should be done with delivery frequency to the region and lead times for bulky items.
For a business on a tight budget, one store backed by a strong digital launch is the more balanced start. Opening two points half-ready can cost more than opening one point properly.
Entering a price fight in the week of an opening discount eats the margin. A local store stands apart on made-to-measure work, fast delivery and in-home advice. In Ankara’s home and living market in autumn 2026, a store that leads with these services competes on more than the shelf price.
A new category widens the mall’s tenant mix and may bring extra traffic during opening week. Food outlets and home accessory stores next door can plan windows and staffing around that flow.
How a brand enters a new city is the first line of its story there. We look at a regional chain’s choice of a new mall through Çetinkaya’s VanMall store, and at the role of the outlet channel in a large network through the 247-store outlet story.
Shoppers look for the nearest store. With two addresses on one profile, details get mixed up and directions can lead to the wrong mall. Separate profiles, reviews and photos let each store show up in its own catchment area.
Target the neighbourhoods around each store separately. The ad should carry the date, the time and the name of the nearest store. If an opening discount is promoted, state how long it lasts, or customers arrive with the wrong expectations and leave disappointed.
Direction requests, profile views and in-store sales, tracked per store. These show which point warms up faster and in which catchment area the digital launch lands better.
Retail activity in Turkish malls falls under Law No. 6585 and the Regulation on Shopping Malls. Lease term, shared service charges and opening date clauses should be settled before signing. Verify with the official source; this is not legal or financial advice.
According to Perakende.org on 14 October 2026, the Podium AVM and Merkez Ankara AVM stores will open at the same time on Thursday 22 October 2026 at 12:00.
If demand in the new region is uncertain and the budget is tight, starting with one store is the more balanced choice. Two points make sense only if deliveries and staff can carry both addresses fully on the same day.
The map listing and business profile are prepared before opening, and location-targeted ads run in the neighbourhoods around the store. The date, time and address are stated clearly in the message.