Cost of starting a business online in Turkey: domain, hosting, site and content

Which items does TRY 36,000 include?

The package has 11 items, all delivered as part of the same setup; we give you the setup schedule in writing after the project plan is approved. Some are one-off setup work; others are lasting assets in your name. Every row in the table comes from the scope on the campaign page.

One-off setup items

The project plan, measurement, Business Profile, WhatsApp Business and structured data are set up once, then keep running in your own accounts. No monthly fee.

Assets that stay in your name

The domain is registered in your name; the site, articles and social accounts belong to your business too. Keep an asset register: knowing what you own protects you if you change agencies later.

What is the total with VAT, and how does the coupon work?

TRY 36,000 before VAT becomes TRY 43,200 with 20 percent VAT. The campaign has a 10 percent coupon; just mention the code when you apply or during the call, and the discounted amount is confirmed in writing in your quote. Payment is upfront and fixed, with no surprise invoices. VAT rates can change, so check the current rate on your invoice.

Put VAT in your cash plan

If you are VAT-registered, you can generally deduct the VAT you pay; ask your accountant. On payment day, though, the VAT-inclusive figure leaves the till.

Which items already have a zero licence fee?

Four items use free tools: Search Console, standard GA4, Google Business Profile and the WhatsApp Business app. Google describes Search Console as a free service. What you pay for is not software but correct setup. A free tool set up wrongly shows wrong numbers and pulls decisions the wrong way.

Free tool, paid labour

Opening a measurement tool takes five minutes; configuring which form, search and district gets counted takes hours. The step-by-step setup of the message channel is in how to set up WhatsApp Business.

The price of a setup mistake

If measurement is wrong, three months later you cannot tell which district customers come from. That is the most expensive outcome of a free tool.

Which items renew in year two?

Only two items renew in year two: the domain and the hosting. The site, the 108 articles, the social accounts and the setups are not paid for again; they stay in place. Renewal fees are set by the registrar and the hosting company, so ask for the current price before the renewal month.

Set a renewal reminder

Missing a domain renewal risks losing your address. Put a reminder in your calendar 30 days before expiry. A general breakdown of a website’s yearly running costs is in what does a website cost per year.

New content is optional

The 108 articles are year one’s foundation. Extra content such as +180 articles is optional. Look at the first year’s data, then decide.

How do you work out the DIY cost in 6 steps?

If you build it yourself, the real cost comes from hours, not invoices. List the paid items, estimate the hours, multiply by your hourly value, count the time and compare. The example figures below are assumptions; use your own.

1. List the paid items. Domain, hosting and any theme or plugin: get at least 3 quotes.
2. Estimate article hours. Example assumption: 3 hours per article, 108 × 3 = 324 hours.
3. Add website hours. Write your own estimate for the text, images and layout of 18 pages.
4. Multiply by your hourly value. Example: at TRY 200 an hour, 324 hours of articles alone is TRY 64,800.
5. Count the time. At 8 hours a day, 324 hours is about 40 working days; in the campaign, the setup schedule is given in writing after the project plan is approved.
6. Compare the totals. Put your own total next to TRY 43,200 including VAT.

The most common mistake: Valuing your own time at zero. The shop owner writing articles at night is neither selling nor resting. If time stays off the sheet, DIY always looks cheaper.

Find the threshold

To find the point where DIY stays cheaper than the package, divide TRY 43,200 by your total hours. In the example, using article hours only, 43,200 ÷ 324 ≈ TRY 133. If your hour is worth more than that, the package wins; if less, doing it yourself adds up.

Time is a cost too

Once rent starts, every week takes money out of the till. Doing the online setup before the lease removes those weeks.

What is not included, and when do you need it?

Six items are priced separately: brand identity, a competitor visibility report, e-commerce infrastructure, +180 articles, Google and Meta ads, and video and banners. None is mandatory, and ad budget is paid to Google or Meta. Spending on these before the first month’s data strains the till too early.

A 9-point checklist before you pay

Close the sums with these nine points before paying. If you can write yes or a number next to each, the decision is ready. Why opening online before opening a shop makes sense is explained in open online before you open a shop. For applications and places, see the Start a Business Online campaign page.

1. Total including VAT: TRY 43,200; coupon amount confirmed in your quote?
2. Coupon code: mentioned in your application, if you have one?
3. Domain: registered in your name?
4. Hosting: one year included, renewal month in your calendar?
5. Page count: 6 main + 12 sub-pages.
6. Articles: 6 groups, 108 articles.
7. Measurement: GA4 and Search Console in your own account?
8. Extras: do you need a logo, e-commerce or ads?
9. Delivery: setup schedule given in writing?

Quick Summary

• The package is TRY 36,000 + VAT, TRY 43,200 including VAT, upfront and fixed.
• There is a 10 percent coupon; the discounted amount is confirmed in writing in your quote.
• The package has 11 items, and the domain is registered in your name.
• Search Console, Business Profile and WhatsApp Business tools are free.
• Only the domain and hosting renew in year two.
• DIY threshold: TRY 43,200 ÷ your total hours.

Short Glossary

Fixed price: A fixed price is the pricing model used so the total is known upfront as long as the scope does not change.

Structured data: Structured data is the code used to describe details such as a business’s name, address and hours to Google in an orderly format.

Opportunity cost: Opportunity cost is the concept used to account for what an hour spent on one task could have earned elsewhere.

Next Step

If your sums add up, apply for the Start a Business Online campaign and receive your name and plan proposal together with a written delivery schedule.

Frequently Asked Questions

Source: Search Console Help — About Search Console