Promotion Costs in KOSGEB Support Programmes: What Is Covered Right Now
As of October 2026, none of the support programmes published on the official support page of KOSGEB, Turkey’s small and medium enterprise development organisation, carries a standalone promotion, trade fair or web site line. Fourteen programmes are listed there. Marketing does appear inside several of them, but only as one item within service procurement costs, named alongside training, consulting and mentoring, certification, testing and analysis, design and industrial property rights. No separate ceiling is published for the marketing item on its own.
That is the whole answer, and it matters because the planning question changes. You are not applying for a promotion grant. You are asking whether marketing spend fits inside a broader programme you already qualify for, and at what rate that programme reimburses service purchases. Say you run a furniture workshop in Kayseri: your route to covered marketing spend runs through the programme, not through a promotion line.
Which KOSGEB programmes are running in 2026?
BU BÖLÜMÜN ÖZETİ
- Names in Turkish, with a plain reading
- Several are credit-based rather than grant-based
- Where the list lives
The support page on kosgeb.gov.tr lists fourteen programmes. Among them are the Girişimci Destek Programı for new businesses, the Kapasite Geliştirme Destek Programı, the Küresel Rekabetçilik Destek Programı and the KOBİ Dijital Dönüşüm Destek Programı. The rest are YÖNDE, İstihdamı Koruma, Teknoloji Merkezi, SEGEM, Yeşil Sanayi, Stratejik Ürün and two TÜBİTAK research programmes.
Names in Turkish, with a plain reading
Girişimci Destek Programı is the entrepreneur programme and Kapasite Geliştirme is capacity development. Küresel Rekabetçilik is global competitiveness, and KOBİ Dijital Dönüşüm is SME digital transformation. Those four are where a marketing purchase is most likely to arise.
Several are credit-based rather than grant-based
Some of the listed programmes work through partner banks, supporting the interest or profit share on a credit rather than reimbursing an invoice directly. That difference changes your cash flow more than the headline figure does.
Where the list lives
The current list is published by KOSGEB support programmes. It is the only list worth planning against, because programmes are opened, closed and restructured.
Where do promotion and marketing costs actually sit?
BU BÖLÜMÜN ÖZETİ
- Girişimci Destek Programı
- Kapasite Geliştirme and Küresel Rekabetçilik
- No ceiling for marketing on its own
They sit inside the cost group called hizmet alımı giderleri, meaning service procurement costs. The Girişimci, Kapasite Geliştirme and Küresel Rekabetçilik programme pages each describe that group as covering training, consulting and mentoring, certification, testing and analysis, pazarlama, tasarım and industrial property rights. Pazarlama is marketing. Tasarım is design.
Girişimci Destek Programı
Its İş Geliştirme Desteği component carries an upper limit of 1,500,000 TL at a rate of 80 percent, as repayable support over 36 months. It covers personnel, machinery and equipment, software and that service procurement group. Its separate establishment support is 10,000 TL for a sole trader and 20,000 TL for a company, non-repayable, as the Girişimci Destek Programı page sets out.
Kapasite Geliştirme and Küresel Rekabetçilik
Both programme pages list the same service procurement group, with pazarlama inside it. Küresel Rekabetçilik publishes a 75,000,000 TL upper limit across its cost groups, with a minimum credit of 30,000,000 TL per enterprise. That tells you it is aimed at a larger company than the Kayseri workshop.
No ceiling for marketing on its own
Neither page publishes a sub-limit for the marketing item. The practical reading is that marketing competes for room inside a shared cost group, so what you can spend depends on the rest of your project, not on a promotion allowance.
What is not on the list right now
There is no separate yurt içi fuar, tanıtım, web sitesi or e-ticaret support among the fourteen programmes published in October 2026. The KOBİ Dijital Dönüşüm Destek Programı, despite its name, restricts eligible expenditure to machinery, equipment, software and hardware, all of which must be new. Its programme page mentions no web site, e-commerce or digital marketing item.
Digital transformation is not digital marketing
That programme supports manufacturing businesses buying production and IT assets. A campaign, a content program or a web build does not fit the stated expenditure list. The distinction is worth making before a consultant tells you otherwise.
Honest limits of this reading
These statements describe what the programme pages publish. A given programme’s detailed implementation principles are separate documents, and a line not summarized on a web page may still appear there. Anything you intend to spend against should be confirmed in that document.
Common mistake: Building a marketing plan around a figure quoted in a blog post or a webinar. Programme names, rates, ceilings and eligible cost groups are revised, and old versions of the same programme circulate online for years afterwards. A rate that was correct two years ago can be wrong today, and the application is assessed against the current implementation principles, not against what you read.
The programmes and their relevant lines, in one table
The table holds only what the programme pages state. Where a page does not publish a rate or a sub-limit, the cell says so rather than filling the gap. Every row was read on kosgeb.gov.tr in October 2026, and every figure should be re-checked against the implementation principles for your own application year.
| Programme | Relevant line | Rate or ceiling as published | Source and date |
|---|---|---|---|
| Girişimci Destek Programı | İş Geliştirme Desteği, service procurement including pazarlama and tasarım | 1,500,000 TL upper limit, 80 percent, repayable, 36 months | kosgeb.gov.tr programme page, October 2026 |
| Girişimci Destek Programı | Establishment costs, İş Kurma Desteği | 10,000 TL sole trader, 20,000 TL company, non-repayable | kosgeb.gov.tr programme page, October 2026 |
| Kapasite Geliştirme Destek Programı | Service procurement costs including pazarlama and tasarım | No sub-limit published for the marketing item | kosgeb.gov.tr programme page, October 2026 |
| Küresel Rekabetçilik Destek Programı | Service procurement costs including pazarlama | 75,000,000 TL upper limit across cost groups, minimum credit 30,000,000 TL | kosgeb.gov.tr programme page, October 2026 |
| KOBİ Dijital Dönüşüm Destek Programı | No promotion or web site line | Machinery, equipment, software and hardware only, credit 1,000,000 to 20,000,000 TL | kosgeb.gov.tr programme page, October 2026 |
| All programmes | Standalone promotion, fair or web site support | Not published among the fourteen listed programmes | kosgeb.gov.tr support list, October 2026 |
Read the empty cells as questions
A cell saying no sub-limit is published is not permission to assume an unlimited one. It means the programme page is silent and the implementation principles decide.
Repayable and non-repayable are different products
Repayable support has to be returned on a schedule. A non-repayable amount does not. Mixing the two in a plan makes a project look cheaper than it is.
What this means for you
BU BÖLÜMÜN ÖZETİ
- Treat the budget as a shared space
- Write the scope before you ask for the money
- Plan your own figure in parallel
If marketing spend is the reason you are looking at KOSGEB, start from the programme you qualify for rather than from the spend. Check whether service procurement is one of its cost groups, confirm the rate and the repayment terms, then size the marketing purchase to fit the room left after personnel, machinery and software claims.
Treat the budget as a shared space
Because marketing shares a cost group with consulting, certification and design, every other purchase in that group reduces what is left. Build the marketing figure last, and build it from a scope you can defend. The cost drivers are set out in digital marketing pricing.
Write the scope before you ask for the money
A service invoice has to describe deliverables an officer can verify. Quantities, outputs and dates are easier to approve than a monthly retainer with no listed work. How a defined scope is structured is described in visibility services.
Plan your own figure in parallel
Support programmes rarely cover a full year of visibility work, so the plan needs a self-funded portion. A method for arriving at that number sits in marketing visibility budget.
How to check the current rules before you apply
BU BÖLÜMÜN ÖZETİ
- Six checks, in order
- Ask the directorate, not the internet
- Decide who writes the application
Programmes change often, and the document that governs your application is the current uygulama esasları, the implementation principles for that programme. A programme page is a summary. The principles document carries the eligible cost definitions, the rates, the limits and the exclusions, and it is revised without the summary always keeping pace.
Six checks, in order
- Open the programme page on kosgeb.gov.tr and note the date
- Download the current implementation principles document
- Confirm service procurement is an eligible cost group
- Check whether the rate is repayable or non-repayable
- Check your sector eligibility, which some programmes restrict
- Ask your local KOSGEB directorate in writing and keep the reply
Ask the directorate, not the internet
Provincial directorates answer eligibility questions about specific purchases. A written answer in your file is worth more than any summary, including this one. If the purchase also touches a development agency grant, the procurement sequence differs, and it is laid out in grant procurement marketing.
Decide who writes the application
Someone has to read the principles document and map your scope onto its cost groups. Whether that is internal or external is the same staffing choice examined in agency vs in house marketing, and the questions to ask before appointing anyone are in choosing a marketing agency.
If you need the marketing scope written as deliverables an officer can verify, with quantities and dates rather than a retainer line, that is how scopes are drafted inside our visibility work.
Frequently Asked Questions
Quick Summary
- No standalone promotion, fair or web site support among the fourteen listed programmes
- Marketing sits inside service procurement costs in several programmes
- No sub-limit is published for the marketing item itself
- Girişimci Destek Programı publishes a 1,500,000 TL business development limit
- KOBİ Dijital Dönüşüm covers machinery, equipment, software and hardware only
- Check the current implementation principles, then ask the directorate in writing
Short Glossary
- Hizmet alımı gideri
- Hizmet alımı gideri is the service procurement cost group in a KOSGEB programme, used to cover bought-in services such as training, consulting, certification, marketing and design.
- Uygulama esasları
- Uygulama esasları is the implementation principles document for a support programme, used as the binding definition of eligible costs, rates and limits for an application.
- Repayable support
- Repayable support is grant money that must be returned on a set schedule, used by programmes to extend a larger ceiling than a non-repayable amount would allow.
Next Step
Pick the one programme your business plausibly qualifies for, download its current implementation principles, and read only the eligible cost section. Thirty minutes there will tell you more than a week of searching. Then size the marketing portion against the method in marketing visibility budget.
Updated: October 2026
Author: News Desk · AINEO-assisted desk · Editor: Dilek Lök
Sık Sorulan Sorular
Not as a standalone programme. The fourteen programmes published on the KOSGEB support page in October 2026 do not include a separate promotion, trade fair, web site or e-commerce support. Marketing appears as one item inside the service procurement cost group of several programmes, without a published ceiling of its own.
The programme page limits eligible expenditure to machinery, equipment, software and hardware, all of which must be new, and it is aimed at manufacturing businesses. No web site, e-commerce or digital marketing item is listed. Confirm the detail in the current implementation principles before planning any claim.
In the current implementation principles document for that programme, published on kosgeb.gov.tr, and then with your provincial KOSGEB directorate in writing. Programme names, rates and ceilings are revised, and outdated versions circulate widely online. The application is assessed against the rules in force on the day you apply.