When should digital preparation start before KOSGEB support, how is the timeline built?
Digital preparation before KOSGEB support is approved should start on application day; while the support decision is pending, the domain, the website and the first content should be built. The 2026 third-period application for KOSGEB Business Development Support (İş Geliştirme Desteği) runs from 12 to 31 October 2026; applications for Business Setup Support (İş Kurma Desteği) are continuous (KOSGEB, 12 October 2026). KOSGEB does not state the evaluation and contract timeline. The Ministry of Industry and Technology’s definition of the digital company (dijital şirket) had not been published as of October 2026, when this article was updated.
What this means for you: the time between application and decision is not an idle wait, it is the window in which the digital side gets built. If the support comes, content and advertising grow; if not, the company is still visible in search and AI answers. We collect every question about the digital company on our digital company page.
When should digital preparation start before KOSGEB support, what is the short answer?
On application day. A founder who builds the digital side before the decision wins whatever the outcome. The domain, the website and the content do not depend on KOSGEB’s approval; they are the condition for the company to be visible. The decision determines how much the budget grows.
The support decision answers “how much”, not “whether”
A company without a website cannot be found by its customers, with or without support. Approval enlarges the budget: more articles, advertising, video. That is why “let the support come through, then we start” builds the timeline from the wrong end. The right sentence is: “let’s build now and grow when the support comes.”
Two supports, two timelines
Business Setup Support is non-repayable with continuous applications; your application day sets its timeline. Business Development Support is repayable, interest-free and runs in periods; the 2026 third period is 12 to 31 October 2026. The official conditions of both are in our digital company preparation checklist. This article looks only at the digital timeline.
How does the KOSGEB timeline work: the 12-31 October application, evaluation and contract, when?
The announcement makes three things clear: the application window, the evaluation sequence and the programme duration. Applications run from 12 to 31 October 2026. Evaluation starts with a sector committee score and ends with a jury. The programme lasts 24 months, and repayment starts 12 months after it ends. How many weeks evaluation takes is not stated.
Application: 31 October 2026 is the last day
Applications for Business Development Support close on 31 October 2026. Support goes up to TL 2.25 million at a rate of 80%; for young, women, disabled, veteran and martyr-family founders the ceiling is TL 2.5 million. Since the programme began, TL 6.4 billion has been approved for 4,476 projects. How to write the digital section is in our article on the digital section of the KOSGEB business plan.
Evaluation: score, top 1,000, jury, top 500
The sector committee scores the projects; the top 1,000 nationwide and the top 6 in each province go to the jury. After the jury, the top 500 and the top 3 in each province receive support. The timing of these stages is not announced. Digital preparation is not tied to this uncertain wait.
What do the founder who waits for support and the founder who starts preparing experience in the same period?
BU BÖLÜMÜN ÖZETİ
- The one who waits: starts from zero on decision day
- The one who starts: moves to growth on decision day
- The add-on timeline of virtual office providers
Picture two founders who apply on the same day. One waits for the decision; the other buys the domain and builds the website. On decision day, the first holds a decision, the second holds a working site, indexed pages and a first measurement. Even with the same support, they are not in the same place.
The one who waits: starts from zero on decision day
When the decision arrives, the waiting founder looks for an agency, collects quotes and checks the domain, which may be gone by then. When the site goes live, the search engine begins to recognise it that day. The budget is ready, but there is no ground to spend it on.
The one who starts: moves to growth on decision day
The founder who started has the domain in the company’s name, the website live, and 6 categories and 108 articles in the publishing calendar. Search Console shows the first impressions. When the support is approved, the budget goes straight into extra articles, advertising and video. The ground is ready, so the money is not wasted.
The add-on timeline of virtual office providers
Incorporation providers write that they set up a sole proprietorship in minutes and a limited company within a day; the website and social media are add-ons on their lists. This leads founders to put the website in the “later” box. The right timeline puts it in the same box as incorporation.
Which digital tasks are done between application and decision, and which are left until after support?
BU BÖLÜMÜN ÖZETİ
- Done in the window: the five core assets
- Done in the window: structured data and the start of measurement
- Left until after support: the items that grow with the budget
Five tasks fit in the waiting window: domain and hosting, an AI-ready and user-ready website, the first group of the 108 articles, three social media accounts and the measurement setup. Left until after support are the items that grow with the budget: extra articles, advertising, video, e-commerce infrastructure.
Done in the window: the five core assets
The domain is recorded in the company’s name and hosting is bought for one year. The website is built with 6 top-level pages, 12 sub-pages and 6 categories. The 108 articles in 6 keyword groups enter the publishing calendar. Three social media accounts are opened with the company e-mail. GA4 and Search Console are set up in the company account.
Done in the window: structured data and the start of measurement
The Organization schema and FAQ structured data are written with the site. WhatsApp Business and the Google Business Profile are linked to this base. The AI-SEO Diagnostic Card takes its baseline value. So when the decision arrives, there is a measurement in hand and growth has a known starting point.
Left until after support: the items that grow with the budget
An extra 180 AI-SEO-ready articles, Google and Meta advertising, video and banners, corporate identity, a competitor visibility report and e-commerce infrastructure are planned according to the support budget. These mean nothing without the foundation; advertising takes a company without a website nowhere.
How does the timeline grow once support is approved, and what comes after the 108 articles?
BU BÖLÜMÜN ÖZETİ
- The first measurement is the compass of growth
- The order of content, advertising and video
- KOSGEB decides, the plan is yours
Support approval opens a 24-month window. In it the digital budget grows in three directions: content, advertising, visual production. The order of growth is set by Search Console and GA4 data: which query is coming in, which page is being read. Without data, growth is blind.
The first measurement is the compass of growth
The measurement set up in the waiting window has produced its first data by the time the support arrives. Which keyword group gets impressions and which page gets clicks becomes visible. The extra 180 articles are distributed according to this data. The advertising budget goes to topics where demand already exists.
The order of content, advertising and video
Content grows first, because an article is a lasting asset and becomes a source in AI answers. Advertising comes next, because it carries traffic to a page that already exists. Video and banners come last, because they need a ready story to tell.
KOSGEB decides, the plan is yours
The programme page for Business Development Support lists software and service purchases, consulting, marketing and design among the support items; KOSGEB decides which expenses are accepted. A founder who plans around these items has a ready spending plan when the support arrives. We build the incorporation and digital transformation timeline in our digital transformation management service.
Which dates should a founder looking at 31 October and beyond note this week?
BU BÖLÜMÜN ÖZETİ
- Until 31 October 2026: application and digital plan
- November: setup in the waiting window
- Decision day: a growth decision based on data
Three dates and one decision: the 31 October 2026 application deadline, your registration day, and the unknown day the support decision arrives. The decision is which day digital preparation starts. Our recommendation: application day.
Until 31 October 2026: application and digital plan
If you are applying for Business Development Support, write the digital section of the business plan in measurable terms: website, 108 articles, measurement. Do the domain check the same week. If you are looking at Business Setup Support, applications are continuous and your registration day sets the timeline. The Platform Costs Support specific to digital companies depends on the definition.
November: setup in the waiting window
In the first weeks after application, the domain and hosting are bought in the company’s name, the website is built, the first articles go live, and the accounts and measurement are opened. Our My Digital Company (Dijital Şirketim Olsun) package delivers these five assets at a single price of TL 36,000 + VAT; in this period it is open to 12 companies, with 16 November 2026 as the last day.
Decision day: a growth decision based on data
When the decision arrives, Search Console and GA4 have produced their first data. If approved, extra content, advertising and video are written into the 24-month programme. If not, the company is still visible; growth continues on its own budget, guided by data. Either way the timeline runs without interruption.
Quick Summary
- The 2026 third-period application for Business Development Support runs from 12 to 31 October 2026 (KOSGEB, 12 October 2026).
- Support goes up to TL 2.25 million at a rate of 80%; for priority groups the ceiling is TL 2.5 million.
- In the evaluation, the top 1,000 and the top 6 in each province go to the jury; the top 500 and the top 3 in each province receive support.
- The programme lasts 24 months; repayment starts 12 months after it ends; the evaluation timeline is not in the announcement.
- The Ministry’s digital company definition had not been published as of October 2026; digital preparation does not depend on the definition.
Short Glossary
- Programme period
- Programme period is the 24-month period, counted from approval of the KOSGEB support, during which expenses can be made.
- Sector committee
- Sector committee is the evaluation board KOSGEB sets up to score Business Development Support applications.
- Waiting window
- Waiting window is the part of the timeline used to name the period between application and the support decision.
Frequently Asked Questions
Next Step
If you want the domain, the website and the 108 articles built in the window between application and decision, book a discovery call on our digital company page.
The definition and conditions of the digital company scheme are not final yet; support amounts and conditions may change. Check the latest information with the Ministry of Industry and Technology, KOSGEB and the Official Gazette before deciding. This is not legal or financial advice.
Sources: KOSGEB, Entrepreneur Support Programme renewed (12 October 2026) · Bigpara/DHA-AA, The digital company era begins (8 September 2025) · AA, Medium-Term Programme report (10 September 2026)
Updated: October 2026
Sık Sorulan Sorular
Items specific to digital companies, such as Platform Costs Support, depend on the Ministry’s definition, not published as of October 2026. Digital preparation does not. For the concept as a whole, see our article what is a digital company in Türkiye. The timeline works the same whenever the definition arrives.
Once approved, the 24-month programme period begins. Software and service purchases, consulting, marketing and design are among the items spent in this period; KOSGEB decides which expenses are accepted. Repayment starts 12 months after the programme ends. The growing part of the digital budget is written into these 24 months.
A project outside the top 500 does not receive support. The waiting founder is then left without support and without a website. The founder who started has a visible company and customers already arriving. Women and young founders who score 50 or above can also access interest support even outside the ranking.
No; a website is not a condition of the support, it is the condition for the company to be visible. If the support comes, the budget grows; if not, the company still stays visible in search and in AI answers. KOSGEB decides which expenses are accepted.
KOSGEB’s announcement of 12 October 2026 gives the application window and the evaluation sequence, but not the decision date. The sector committee score, the jury and the top-500 ranking run in order; the duration has not been announced.
It is not. The domain, the website, the 108 articles and the measurement are the company’s own assets. Even without support, customers and AI find the company; growth continues on its own budget and with data.