New therapy practice digital marketing: Adapte’s 6-layer method, privacy to measurement
For new therapy practice digital marketing, we work in six layers: a title and rules filter, a privacy setup, entity setup, a question map with 108 articles, a rule-compliant page standard and citation measurement. We do not start with ads. In Turkey, sponsored health promotion is limited to the first month after opening by a regulation published on 12 November 2025.
The reason for the order is simple. A therapy client is selective, often arrives with premium expectations and looks for safety first. So we first pin down what cannot be said, then make what can be said as readable as possible. We do not guarantee being recommended or cited; what we build is a foundation for readability and recognisability, and we measure it.
Why do we start a new therapy practice with privacy?
Because the first question of someone thinking about therapy is “will anyone know?” Under Turkey’s personal data law, health data is a special category of personal data. So we begin by writing where the client’s data does not go; everything else is built on that ground.
How is our recipe built in 6 layers?
The six layers sit on top of each other, and each relies on the one below. No content is written without the filter, the question map means little without the entity setup, and without measurement nobody knows whether any layer works.
| Layer | What we do | What you get |
|---|---|---|
| 1. Title and rules filter | Clarify title, scope and banned phrases | A list of sayable sentences |
| 2. Privacy setup | Simplify form, content and data flow | Privacy page and a lean form |
| 3. Entity setup | Match name, title and address on every channel | Consistent identity and structured data |
| 4. Question map | Sort client questions into 6 groups | A 108-article plan |
| 5. Page standard | Write to FORM-97 and the regulation | Signed pages with update notes |
| 6. Measurement | Track search and AI data | Starting and closing diagnosis cards |
Which 6 questions does our title and rules filter ask?
The filter draws the line around what the practice can say before a single sentence is written. We ask six questions and take the answers in writing. If a sentence trips on any of them, it is not written; an informative alternative takes its place. The final answer comes from the competent authority.
- How exactly is your title written on your diploma or certificate of title?
- Which authority and rules bind you; have you asked your provincial health directorate or association?
- Is a certificate being written as if it were a specialist title?
- Does a sentence promise treatment, recovery or a certain result?
- Is there any session fee, discount or campaign information?
- Does a sentence steer clients toward you or claim superiority?
Sentences that do not pass
“We end anxiety in eight sessions”, “the most experienced therapist in Beşiktaş” or “discounted first session” stay in the filter. Process, title and working-routine information take their place. We gathered all the health promotion rules in the new therapy practice promotion guide.
Which 6 question groups do the 108 articles answer?
We build the question map with our 1K9N method: first we define who is searching, then we collect their questions along nine question axes. For a therapy practice, these questions fall into six groups, and we write 18 articles in each. 6 × 18 = 108. Each article answers one question and one intent; none invites the client, all of them explain.
| Question group | Example question | Articles |
|---|---|---|
| Process | What happens in the first session? | 18 |
| Title and approach | Clinical psychologist or counsellor: what is the difference? | 18 |
| Privacy | How are session notes protected? | 18 |
| Practical setup | Online or in person? | 18 |
| Family and parents | How does the process work for a teenager? | 18 |
| Place and access | How do I get there, is there parking? | 18 |
An observation from our own data: clients look on their phones
In adaptedijital.com’s Search Console data for 14 June to 13 September 2026, 1,267 of 1,699 clicks come from mobile, roughly three quarters. The mobile click-through rate is 1.86 percent; desktop is 0.57 percent. It is our own site’s data, not a therapy practice’s, but the message holds in every sector: the decision is made on the phone.
Being seen is not enough
In the same data, the query “dijital ajans” (digital agency) gets 478 impressions but sits at an average position of 66 and brings no clicks. Being seen and being chosen are different things. That is why we build the question map on long, intent-rich questions rather than broad words.
How do we measure being cited?
We measure with three tools: Search Console shows search visibility, GA4 shows AI-referred visits, and the AI Performance report in Bing Webmaster Tools shows citations. Microsoft has offered the report as a public preview since February 2026. It shows how often a site is cited in Copilot and Bing’s AI summaries and which pages are referenced.
With or without a website: which road do we start on?
If the practice has a website, we start with the AI SEO Campaign: AI visibility diagnosis, entity setup, structured data, llms.txt and crawler settings, 108 articles in 6 question groups, and Search Console, Bing Webmaster Tools and GA4 setup. Delivery takes 30 days. If there is no website or identity yet, the “Build Your Digital Brand” campaign sets up identity, website and 108 articles together.
Price, places and coupon
The AI SEO Campaign is a fixed TRY 36,000 + VAT; at 20 percent VAT that is TRY 43,200, but check the current rate on the invoice. We take 12 businesses per period. A 10 percent coupon applies; just mention the code when you apply. Details are on the AI SEO Campaign page.
Quick Summary
- We start a new therapy practice with a title and rules filter, not ads.
- Privacy gets its own page, in plain words, with no case stories.
- Name, title and address match on every channel.
- The 108 articles are written in 6 question groups of 18.
- Citations are measured with Bing AI Performance, GA4 and Search Console.
- Being recommended or cited is never guaranteed.
Short Glossary
Rules filter: A rules filter is the question list used to check, before writing, whether a sentence complies with health promotion rules.
Question map: A question map is the table used to sort client questions into groups and plan an article for each.
AI Performance: AI Performance is the report used to track how often a site is cited in Bing and Copilot AI answers.
Next Step
To build your practice’s digital foundation within the rules, apply for the AI SEO Campaign. Share your site and target questions, and a diagnosis card comes first.
Frequently Asked Questions
Source: Bing Webmaster Blog — Introducing AI Performance in Bing Webmaster Tools Public Preview
Sık Sorulan Sorular
We use no case accounts, client stories or thank-you messages in any content. When an example is needed, we build it as clearly hypothetical. The contact form asks only for what a reply needs; it does not ask about complaints or diagnoses.
Outside the opening month, paid or boosted health promotion is not allowed. A practice that opens its shutters with ads is left in a void by month two. You will find a rule-based comparison of channels in therapy practice promotion channels compared.
AI and search engines recognise a specialist by the consistency of name, title and address. Three spellings in three places turn one person into three. We also mark this consistency with structured data.
The regulation requires a website to clearly show when its information was last updated and how to reach the editor. Every page we build carries both. We explain how the pages are arranged in therapy practice website pages.
Decisions made by word of mouth get forgotten. A written filter keeps a page added months later within the same line.
A parent writing for a teenager and an adult writing for themselves do not read the same answer. 1K catches that difference; 9N arranges each person’s questions along the axes.
Informative articles are published under the practice specialist’s name and documented title. We prepare the text, the specialist approves it. A titled, approved page is a more readable source for AI and clients alike.
A prospective client often searches at night, on the phone, alone. The page must open fast on a small screen, with address and contact one tap away. The privacy page should not be buried deep in the menu.
We look at total citations, the average number of pages cited per day and the phrases AI used when retrieving the content. Those phrases show whether the question map is actually being read.
We prepare one diagnosis card at the start and one at the end; the difference shows in numbers. We explain how to read the card in AI SEO diagnosis card. There is no guarantee of being recommended; the card shows honestly what has changed.
You will find the order of the first three months in a new therapy practice’s first 90 days. We start with the trust account, not the till; the till follows.
Not outside the opening month. Turkey’s health promotion regulation limits sponsored promotion to the first month after opening. That is why we first build the rules filter, privacy, entity setup and question map.
No. Being recommended is not guaranteed. A foundation for readability and recognisability is built and measured; starting and closing diagnosis cards show the difference. Delivery takes 30 days, and the price is a fixed TRY 36,000 + VAT.
No. No article contains case accounts, client stories or thank-you messages. When an example is needed, it is built as clearly hypothetical, and articles are published with the practice specialist’s approval.
Updated: October 2026