Jimmy Key names Erhan Çiçek general manager, how do retailers build data-led management?

Çiçek previously worked at Koton, Ford Otosan and Borusan Lojistik. Apparel retail, automotive and logistics meet on one CV. The common thread is getting goods to the right place at the right time.

His last roles at Jimmy Key were Director of Product Management and Deputy General Manager. In other words, someone who knows the brand from the product side becomes its general manager. We discuss the upsides and risks of promoting from within in our piece on FLO Group’s two internal appointments.

The report does not say who the previous general manager was, when the appointment takes effect or how the brand’s ownership is structured. Current store and country counts were not shared either. So this piece works only with what has been announced.

Allocation is sharing the stock in the warehouse out among your stores. If a size sells out in one store while it gathers dust in another, the problem is distribution, not the product. Data-led allocation catches that imbalance early.

The markdown decision is made on sell-through speed and remaining stock, not on a feeling that “the season is over”. Discounting a fast seller too early leaves margin on the table. Discounting a slow seller too late leaves cash sitting in the stockroom.

Even the best reporting software can lose to “I just like this model” in a meeting. A data culture is the habit of looking at the numbers first, whoever’s idea it is. When that habit starts at the top, it spreads down.

Teams start working from one shared picture of stock and sales instead of separate targets. That creates friction at first, as everyone trades their own report for a shared one.

As big brands allocate with data, they have the right size in the right store more often. The small boutique keeps telling the same customer “sorry, your size is gone”. We look at this from the boutique’s side in our piece on MANGO’s store plan for Türkiye.

Ekonomi Gazetesi reported on 30 July 2025 that Jimmy Key had 72 physical stores in Türkiye and 16 abroad, and operated in 24 countries. Those figures are more than a year old and may not be current. Still, handing a multi-country business to a planner is worth noting.

If the site says “sold out” while the item sits in a store’s back room, you lose the sale twice. A shared stock view also lets you ship online orders from the nearest store. Whatever channel the customer comes through, they should see the same shelf.

Your site’s search box and Google searches show demand that is not on your shelves yet. A colour or fit people search for often but cannot find is a hint for your next order. That list belongs on the first page of your planning meeting.

Customers search on a map before they come to the store. If your Google Business Profile shows up-to-date stock or campaign information, online interest turns into a customer walking through the door. Your map listing works like a digital extension of your shop window.

That evening she puts till, stock and online order records side by side for the first time. She sees that the store she thought was slow is in fact being stocked with the wrong sizes. The following week she splits the order by the sell-through speed in that sheet, not by feel.

A small, regular routine. Looking at the same report every Monday does more than a big software investment. Data that nobody looks at is just a file.

Compare the product codes in your till software, on your website and on the marketplace in one spreadsheet. If one product has different codes, pick one and apply it everywhere. Without this step, no report is reliable.

Sell-through speed, remaining stock and the split by size are enough. Ask one question in the meeting: which product is in the wrong store? Make the transfer and markdown decisions at the same table based on the answer.

A retailer with a store in an AVM, the Turkish term for a shopping mall, operates under Law 6585 on the Regulation of Retail Trade and the Regulation on Shopping Malls; check the current texts on the Ministry of Trade’s shopping malls page. Verify with the official source; this is not legal or financial advice. Building a structure that joins stores, e-commerce and operations into one flow is what we do in our digital transformation management work.

No. You can start with shared product codes, a regular sales and stock sheet and a weekly decision meeting; software comes later.

Yes, because stock is also shared between your store and your online channel. Knowing which size sells in which channel directly affects your orders.

The report does not say who the previous general manager was or when the appointment takes effect.