Build your digital brand: from three directions to one, Adapte’s identity method
In the “Build Your Digital Brand” campaign, we do not shape your identity by drawing one logo. We present three separate directions and choose one together. Consulting first settles who the brand speaks to and what it says; then we prepare three directions of logo, colour and typeface and finalise the one you pick.
The finished identity flows into a 6-page website, a brand guideline, a social media kit, a digital business card and 108 articles. The package is a fixed TRY 36,000 + VAT, limited to 12 brands, and the last day to apply is 1 November 2026. Below is each stage as we run it.
In what order does the method run?
The method runs in six stages, each resting on the one before. Payment starts consulting, consulting sets name and positioning, and the availability check tests the name. Then three directions are presented, one is finalised and the identity spreads into site and content. We skip nothing, because skipped steps come back later.
- Form and coupon: we learn what you need and note your coupon code if you have one.
- Consulting: positioning, target audience and brand voice are settled.
- Name and availability: if there is no name we propose one and check it with a TÜRKPATENT preliminary search.
- Three directions: we present three separate identity directions of logo, colour and typeface.
- Finalising: we complete the direction you choose and set it down in a brand guideline.
- Roll-out: 6-page site, 108 articles, social media kit, digital business card and a handover video.
Why three directions instead of one logo?
With a single logo, all you can say is “I like it” or “I don’t”. With three directions, you compare and decide which personality your brand carries. A direction is not a logo variation: each carries its own positioning idea, colour palette, typeface and one-line brand voice.
Direction versus variation
A variation is three shades of one idea; a direction is three different ideas. Choosing between a serious expert and a warm neighbourhood friend sets the brand’s path.
How do we separate the three directions?
We separate the directions by the audience expectations found in consulting. Usually one leads with trust, one with warmth and one with difference. This is a starting axis, not a template; if the positioning calls for another split, we follow it.
| Criterion | Direction A: Trust | Direction B: Warmth | Direction C: Difference |
|---|---|---|---|
| Brand voice | Calm, knowledgeable | Friendly, local | Short, bold |
| Colour tendency | Dark, few colours | Earth tones | One strong accent colour |
| Typeface | Classic, balanced | Rounded, soft | Geometric, sharp |
| Closest to | The customer who researches first | The customer who comes by referral | The younger customer looking for something new |
A hypothetical example
Say you are building a homemade jam brand in Silivri, Istanbul. Direction A makes you “the meticulous additive-free producer”, Direction B carries the warmth of “mum’s recipe”, and Direction C builds a modern jar identity that stands out on the shelf. All three can be right; together we choose the one that speaks to your customer.
What do we check before a logo is chosen?
Before a logo is chosen we check the name’s availability and whether the shape in the logo is too common. The figurative elements of marks are classified internationally through WIPO’s Vienna Classification. That is why we are more careful with directions built on widely used shapes such as crowns, leaves or drops. The aim is to spare you surprises at the registration stage.
What the availability check is not
The TÜRKPATENT preliminary search and availability check are included, but are not a legal opinion. The final decision comes with the trademark application.
How is the chosen direction finalised and rolled out?
Once finalised, the logo, colour codes, typefaces and brand voice are gathered in one brand guideline that keeps the identity consistent everywhere. The same identity then moves into the 6-page brand website, the social media kit and the digital business card. The site is built with structured data so search engines recognise the brand correctly.
How do the 108 articles carry the identity?
The 108 articles are the part that carries the brand’s voice to search engines and AI assistants. In consulting we set 6 keyword groups and write 18 articles for each: 6 times 18 makes 108. The articles follow our FORM-97 writing standard and the 1K9N axis, which means they are built around who is searching and nine question directions.
How do payment, the coupon and the places work?
The package is a fixed TRY 36,000 + VAT, paid upfront; with 20 percent VAT the total is TRY 43,200, but check the current rate on the invoice. For the 10 percent coupon, just mention your code at application or in the call. We keep the campaign to 12 brands and the last day to apply is 1 November 2026.
Quick Summary
- We shape identity by presenting three directions and choosing one, not with a single logo.
- Each direction carries its own positioning idea, colours, typeface and brand voice.
- The availability check is included but is not a legal opinion; registration is an add-on.
- The identity rolls out through the guideline, a 6-page site, a kit and a business card.
- 108 articles are written as 6 groups of 18; no ranking is guaranteed.
- TRY 36,000 + VAT, upfront, 10 percent coupon, 12 brands, last day 1 November 2026.
Short Glossary
Identity direction: An identity direction is the design idea used to describe a brand’s personality through logo, colour, typeface and voice.
Vienna Classification: The Vienna Classification is the international classification used to group the figurative elements of marks.
Structured data: Structured data is the code markup used to help search engines understand the brand and information on a site correctly.
Next Step
To see which of the three directions is your brand, apply to the Build Your Digital Brand campaign; fill in the form and mention your coupon code if you have one.
Sık Sorulan Sorular
Payment is upfront and consulting begins with it. The price is fixed; no extra invoice appears halfway through.
We propose a name that fits the positioning and check its availability in the same stage.
You choose, and we explain which customer each direction sits closer to. For the broader difference between identity and brand, see the corporate identity or brand guide.
An identity lives in the customer’s eyes. The direction you like and the one the customer trusts are not always the same.
The trademark application is an add-on with a separate quote, run with a trademark attorney. An identity tested online first reaches the application clearer.
Without a guideline every new poster looks like a different brand. What it does is covered in what is a brand guideline.
The domain is in your name and first-year hosting is included; renewal from the second year is on you.
A handover video shows where each built piece lives and how to use it. The identity is in your hands on the day it is delivered.
In adaptedijital.com’s Search Console data for 14 June to 13 September 2026, the query “how to open a dental supply store” (diş deposu nasıl açılır) sits at an average position of 2.5 with 219 impressions. In the same period the short, generic query “digital agency” (dijital ajans) sits at an average position of 66 despite 478 impressions. A long, intent-rich question is where a new brand becomes visible fastest.
We do not guarantee a specific ranking, a recommendation by an AI assistant or a specific sales figure. Our promise is that the identity and content are built correctly. If customers are not walking through the door, we read the reason together, but we do not write the result in advance.
Each brand gets one-to-one consulting and its own three directions, so we keep the places limited.
Packaging and labels, e-commerce, an extra 180 articles, Google and Meta ads, and video and banner work are add-ons with a separate quote. The cost difference between a logo site, a freelancer and an agency is laid out in a table in logo site, freelancer or agency.
If you want to give your brand a face, fill in the form on the Build Your Digital Brand campaign page. For the full frame of the build, the building a digital brand guide shows the way.
Three directions are presented. Each direction is a separate identity idea made of logo, colour and typeface. The direction you choose is finalised and set down in the brand guideline.
For the 10 percent coupon, just mention your code at application or during the call.
Adapte Dijital prepares the articles in the 6 keyword groups set during consulting, following the FORM-97 writing standard and your brand’s voice.
Updated: October 2026