Sephora opens 46th Türkiye store on 400 m² in Istanbul, what does experience retail add?

Beauty Hub is for makeup, Gift Hub is for gift wrapping and Skincare Room is for skincare treatments. Beauty Scan offers a 360-degree skin analysis. Here is a way to picture it: Beauty Scan works like the store’s tailor. It takes your measurements first, then suggests the fabric.

Click&Collect is there, meaning you order online and pick up in store. Self check-out is a till where customers pay on their own. On top of that come mobile POS with the My Client app, the Booxi booking system and the Sephora+ app, which offers free shipping.

The investment amount, the number of jobs and the expected revenue are not in the report. There is no statement from a manager either. It does not say whether Beauty Scan is paid or what Sephora+ membership involves. So the reading below rests on how the store is designed, not on figures.

An analysis does not point to one product, it points to a routine. A routine means several SKUs, the stock-keeping units a store counts, such as a cleanser, a serum and a moisturiser. That gives the average basket room to grow on its own. A shopper can walk in for one lipstick and leave with three products.

Bookings make foot traffic predictable. The advisor knows when the customer is coming and is ready for them. A booked customer has usually decided already and only wants confirmation.

On a weekend afternoon, a long line at the till means baskets get left on the shelf. Self check-out and mobile POS cut that loss. When the advisor can take payment right next to the customer, the sale does not cool down on the walk to the till.

Click&Collect and the Sephora+ app connect the same customer across two channels. The person who orders online comes into the store to collect, and a second shopping moment opens up there. According to Türkiye’s Ministry of Trade, retail e-commerce reached TL 2,457 billion in 2025. At that scale, a store and a website can no longer be planned apart.

A store that offers booked services should show them clearly on its map listing and website. Someone searching “skin analysis near me” goes to a competitor if they cannot find your service. A service page, a booking link and opening hours are the base of local visibility. When you ask customers for data consent, verify the legal wording with the official source; this is not legal or financial advice.

A record nobody returns to is like a box gathering dust in the stockroom. If a customer who had a skin analysis never gets a personal reminder a few weeks later, the system is only half working. The real value is in the follow-up that turns data into the next visit.

Perfumeries and beauty shops that sell only through shelf layout will feel it most. Same products, similar prices, but no experience, so the customer turns around at the door. Stock just sits on the shelf and the till stays quiet.

Here’s something most people don’t know. According to AYD, Türkiye’s shopping centre and retailers association, health and personal care revenue in malls rose 35% in the first eight months of 2026, while entertainment rose 42% (Ekonomi Gazetesi). Shopper budgets are moving toward experiences. In AYD’s April 2026 index, personal care and cosmetics was the fastest-growing mall category, up 55.5% year on year in nominal terms (Borsa Gündem).

That picture opens space for beauty salons, skincare specialists and pharmacies that offer services. We look at how an older brand repositions itself in this setting in our piece on Havilland’s move to modern shelves. For more of the sector, see our retail page, where we read the retail news for you.

Yes. You can remove a shelf with low sales per square metre and put a consultation desk in its place. Measure that corner by the sales of related products, not the way you would measure a shelf.

A ready-made booking tool can link to your website and your map listing. Customers see the free slots and pick their own time.

Start with the question customers ask most often. If they ask about skin type, the consultation corner comes first. If they ask whether something is in stock, reserve online comes first. One layer done well brings more sales than four layers done halfway.

Making room for a service corner can lead to a small renovation. If it does, do not skip the fire safety paperwork. Our piece on how to verify a fire door certificate is a good place to begin that check.

Open the store finder on Sephora’s Turkish website and use it as a customer would. Note where you are asked for information and where you hesitate.

Joining in-store tools with your website, bookings and customer records into one flow needs its own plan. We do this work with businesses as part of our digital transformation management service. Now you know: experience is not decoration next to the shelf, it is the sale itself.

It can, but set up a consultation corner and a booking routine first. Decide on any device only after you see how much interest customers show in the service.

No, a full e-commerce site is not required. Reserve online and collect in store can start with a simple order form and stock tracking.

The report does not list brands; it says the store carries more than 120. The categories are makeup, skincare, fragrance and haircare.