Turkey’s Makeup and Colour Cosmetics Market in Numbers: Where to Read the Data

Where does makeup and colour cosmetics data sit?

Colour cosmetics data is spread across three sources. In TİM’s export tables it sits inside the chemicals and cosmetics sector; TÜİK’s trade statistics list makeup preparations by product code, country and year; TİTCK runs notification and inspection for cosmetics on the market. Unsafe product data is in Ministry of Trade announcements.

Which question does TİM data answer for a makeup brand?

TİM data answers one question: where does Turkish cosmetics stand abroad, and which way is it heading? The sector table shows share of the total, monthly swings and yearly change. The founder reads season and direction, not amounts. This is the first input to a manufacturer’s calendar and an export plan.

The sector row

In TİM colour cosmetics sits inside the chemicals and cosmetics row, so makeup cannot be separated from skincare; that needs the TÜİK code. Group differences are explained in pigment, shade, undertone and wear time explained.

The monthly wave

Strong export months fill big makers’ capacity. Schedule sample and first batch outside the wave to get faster answers.

What not to do

TİM shows exports, not who buys lipstick in Turkey, so do not read domestic size from it. The fourth section gives that signal.

Which question does TÜİK foreign trade data answer?

TÜİK data answers three questions: what happened over the years, which countries makeup goes to, and where imports come from. Makeup preparations sit under HS code 3304, with lip, eye, nail and powder sub-codes. The founder reads direction from the country breakdown and rivals from the import column.

Sub-codes

Lip, eye, nail and powder sit on separate rows. Find your hero product’s row; a lipstick brand learns nothing from the eye row.

Country breakdown

The Middle East, the Caucasus and Europe are known directions; the breakdown shows which weighs most in your group. Choose countries with their rules; Europe follows EU Regulation 1223/2009.

The import column

Imports are not zero: international brands and cheap catalogue goods come in. Your shelf rival is often a big foreign brand or an import with unclear paperwork. Stand out through shade and trust, not price.

Small-batch export trends are in makeup brands towards 2027.

Where do you read the domestic market signal: notifications and marketplaces

The domestic market has no single official table; its signal is indirect. Cosmetics are notified before sale, so TİTCK’s notification side shows competition density, while marketplace seller reports show the season of demand. Together they tell you which product group is crowded and which is empty. Read density and direction, not figures.

Marketplace signal

Seller panel reports show how crowded your group is; source: Trendyol seller panel. Not official, but fast. Lipstick and mascara are usually the busiest rows.

Season signal

Reports show gift season, Valentine’s lipstick and weddings. Entry weeks are in when should a makeup brand launch.

Where do you read ingredient and colourant data?

Formula data is more rule than figure and sits behind two doors: the EU CosIng database and the annexes of the Cosmetics Regulation. CosIng shows an ingredient’s name, function and restrictions, tracking colourants by CI number. From it the founder learns whether a shade’s pigment is permitted, and whether it may be used around the eyes.

CosIng

The European Commission’s open database, EU CosIng, lets you check a maker’s ingredient list. Founders eyeing export use it from day one.

Colourants and the eye area

Some pigments are restricted near the eyes or on mucous membranes. A palette shade may suit lips but not eyes, which affects cost and calendar.

Data reading table: question, source, table, decision

The table links six founder questions to a source, a table to check and a decision. It holds no amounts; read those from the source. Fill it in once, add each year’s figure to the same table and compare direction. Do not memorise figures; memorise where the table is, because that part never changes.

Table

How to use it

Use it as one page in an investor deck or maker meeting. Never leave the source column empty; unsourced figures lose trust at the first question.

Which four decisions does a makeup brand draw from this data?

Data shows the direction of decisions without making them. Four follow: compete on custom shade and range, not catalogue; schedule production outside the export wave; enter through an empty row; build paperwork to EU rules from the start. These fill the first two doors in which consulting for a makeup brand.

Compete on shade

Big makers carry export volume; a small brand cannot win with their catalogue. So the first budget goes to testing and content, not stock.

Calendar and paperwork

Sample and batch go outside the wave, launch ahead of the season. Ask for the safety report to EU rules from day one.

Price position

Avoid price wars with poorly documented imports. The scope is on the brand consultancy page; to adapt the data, use the consult your expert form. The wider picture is in the industry guide to starting a makeup brand.

Frequently Asked Questions

Quick Summary

• Makeup data sits in TİM exports, TÜİK trade and TİTCK notifications.
• TİM groups makeup with chemicals; TÜİK 3304 separates products.
• TİM shows direction and season; TÜİK countries, yearly series and imports.
• ÜTS and marketplace reports signal domestic density and season.
• Pigment rules come from EU CosIng and the regulation’s annexes.
• Memorise where the table is; refresh figures yearly.

Short Glossary

• HS code 3304: the trade code grouping lip, eye and nail makeup and powder
• ÜTS: the Product Tracking System where cosmetics are notified before sale
• CosIng: the EU’s open database of cosmetic ingredient functions and restrictions
• Data reading table: a four-column sheet linking a question to source, table and decision

Next Step

To adapt this table, use the consult your expert form; the scope is on the brand consultancy page. Next read: why a makeup brand stalls at its first collection.

Updated: October 2026