What is a fixed-price digital marketing package? 3 differences from a monthly retainer
A fixed-price digital marketing package is a service package whose fee, scope and term are written down at the start and do not change during the term. On day one you know what you pay, what you get and when you will review it. It differs from a monthly agency retainer in three ways: the bill is settled upfront, the delivery list is written, and the review date is fixed.
Most people do not know this: Google asks third parties who manage ad accounts to disclose their own fees separately from ad costs. So in a well-built package, the service fee and the ad money never go into the same bag. Adapte’s Get Visible Online campaign works on this logic in 2026: TRY 36,000 + VAT, paid upfront, fixed price, 3-month term.
What does a fixed-price package fix?
BU BÖLÜMÜN ÖZETİ
- Fee: like a price tag
- Scope: the delivery list
- Term: a period with a start and an end
A fixed-price package fixes three things: the fee, the scope and the term. The fee is paid on day one and does not rise during the term. The scope is limited to the delivery list of the chosen recipe. The term is set on the calendar. With all three fixed, a business owner plans the budget once, not month by month.
Fee: like a price tag
At the greengrocer, the price per kilo of tomatoes is on the sign; it does not change at the scales. A fixed-price package works the same way. If it says TRY 36,000 + VAT, it is still TRY 36,000 + VAT at the end of three months.
Scope: the delivery list
Scope is the written list of what the package contains. If you choose the Website Recipe, you receive a sales page, contact buttons, Google Business Profile, basic SEO and visitor tracking. Anything not on the list is discussed separately.
Term: a period with a start and an end
The term is 3 months. Results are reviewed together at the end of month one. Instead of an open-ended commitment, there is a work calendar with a clear start and end.
3 key differences from a monthly agency retainer
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- Difference one: the bill is settled upfront
- Difference two: the delivery list is written
- Difference three: the review date is fixed
With a monthly retainer, the service is invoiced every month and the work often runs with no end date; that is a sensible setup for work that needs ongoing management. A fixed-price package is designed to complete a starting job. The question is not which is better, but which fits which need. The table below puts the three differences side by side.
| Topic | Fixed-price package | Monthly retainer |
|---|---|---|
| Payment | Once, upfront; TRY 36,000 + VAT | A new invoice every month |
| Scope | Written delivery list of the chosen recipe | Often set month by month |
| Term and review | 3-month term, joint review at the end of month one | Usually open-ended, reporting set by contract |
Difference one: the bill is settled upfront
A single upfront payment removes the surprise invoice at the end of the month. In a month when the till is quiet, “how do I pay the agency this month?” never comes up.
Difference two: the delivery list is written
What you get is written in the recipe. That turns “what was done this month?” into “is the list complete?” And the answer is yes or no.
Difference three: the review date is fixed
The end of month one is the day you look at the numbers together. Impressions, clicks, conversions. With the review on the calendar, results are discussed in numbers, not words.
Why are the service fee and ad money written separately?
The service fee and ad money are written separately because Google’s third-party policy asks for it. Under the policy, a party managing an ad account must tell clients if it charges a management fee on top of the Google Ads cost. It must also report the exact amount Google charged, excluding its own fees. A business owner who knows this rule reads invoices far more easily.
Two lines on the invoice
The Get Visible Online package has this split built in from the start. The package fee goes to Adapte; the ad budget goes directly to Google or Meta. The item-by-item breakdown is in online visibility package price.
What does paying upfront give a business?
Paying upfront frees a business from a monthly decision. There is no “carry on or stop?” haggling every month; for three months the energy goes into the work. TRY 36,000 + VAT split across the months comes to TRY 12,000. Because it is paid upfront, a mid-term budget cut cannot leave the job half done.
Say you run a car wash in Avcılar
Winter is coming, fewer people wash their cars, the till slows down. Under a monthly fee it is easy to say “let’s pause this month” in month two. With a fixed package, setup and tracking are already paid for; you only adjust the ad budget to the rhythm of the business.
Payment and delivery start together
The process is simple: you fill in the needs form, Adapte recommends the right recipe and delivery begins with payment. Payment is the button that starts the work. The coupon code is shared at application or during the call.
Where are the limits of a fixed package?
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- One recipe, one channel
- Measurement instead of guarantees
- The ad budget stays in your hands
The limit of a fixed package is its scope. It contains only one of three recipes and the term is 3 months. The ad budget is not included. The package is not a promise of results; it is a promise of setup and measurement. Knowing the limits upfront is half of setting the right expectations.
One recipe, one channel
For a business that wants a site and two ad channels at once, one recipe is too narrow. First pin down which channel you need; which channel do I need is a good place to start.
Measurement instead of guarantees
Nobody should promise you “we will get you to number one”. The promise in a fixed package is a complete setup and a measured result. The result reaches the table as numbers, and the decision is made on those numbers.
The ad budget stays in your hands
Because ad spend is not included, both the amount and when to raise or lower it are your call. The service fee stays fixed while the ad side flexes.
How is the recipe chosen and how does the process work?
The recipe is chosen by how your customers search for you. Adapte reads your needs form answers and recommends the Website, Google Ads or Meta Ads recipe. Delivery begins with payment, and results are reviewed together at the end of month one. How the recipes are built is explained step by step in how the recipe system works.
- Fill in the needs form.
- Read the recommended recipe and its delivery list.
- Start delivery with the upfront payment.
Now you know this
A fixed-price package is a starting job whose fee, scope and term are written down upfront. Service fee and ad money stay apart, and the review date sits on the calendar. To see which recipe suits you, fill in the form on the Get Visible Online campaign page.
Quick Summary
- A fixed-price package writes down the fee, scope and term upfront.
- The Get Visible Online package is TRY 36,000 + VAT, paid upfront, for 3 months.
- Google asks ad account managers to disclose service fees separately from ad costs.
Short Glossary
Fixed price: Fixed price is the pricing method used for a fee that is written down upfront and does not change during the service term.
Management fee: A management fee is the charge used to pay for the labour of setting up or running an ad account, separate from the ad cost.
Delivery list: A delivery list is the written scope breakdown used to show which tasks a package includes.
Next Step
Know what you pay and what you get on day one. Apply for the Get Visible Online campaign and get your recipe and delivery list confirmed.
Frequently Asked Questions
Source: Google Ads Policy Help — Google Third-party policy
Sık Sorulan Sorular
In short: the client should be able to tell ad money apart from service money. The policy also lists giving clients direct access to their ad account as one way to meet this transparency. You can check the cost and performance data yourself.
What a small business should buy in its first 3 months is covered in detail in digital marketing packages. The short answer: the one door your customers knock on.
The package costs TRY 36,000 + VAT, paid upfront at a fixed price. Delivery begins with payment and the term is 3 months.
No. The ad budget is not included; it is paid directly to Google or Meta and you see the spend in your own account.
The coupon code is given to you during your application or the call. You do not need to look for a code anywhere else.
Updated: October 2026