November sales preparation: a 90-day visibility calendar up to New Year
November sales preparation in Turkey starts in the first week of October in 2026. The dates: 11.11 on Wednesday 11 November, Black Friday (Efsane Cuma) on Friday 27 November, New Year’s Eve on Thursday 31 December. From 7 October, 85 days remain. Finish setup in October, sell in November, catch late shoppers in December.
There is a second date to watch. Under Turkey’s Price Label Regulation, a discount is calculated against the lowest price of the previous 30 days. So the reference price for 27 November is whatever sits on your shelf from 28 October. Last-minute price games bring a fine risk, not sales.
Which days do the 2026 sales and New Year dates fall on?
BU BÖLÜMÜN ÖZETİ
- Wednesday 11 November: the first wave
- Friday 27 November: Black Friday week
- Thursday 31 December: gifts and New Year
All three dates land on weekdays: Wednesday 11 November, Friday 27 November and Thursday 31 December. Weekday sales mean phone searches during working hours, so calls and direction requests spread across the day. Preparation is built around the weeks before each date.
Wednesday 11 November: the first wave
11.11 is a big marketplace sale day. For a neighborhood shop it is a rehearsal: you see whether your profile, page and ads actually work.
Friday 27 November: Black Friday week
This is the real rush. Customers compare a few businesses, then decide. If you are not on the map or in search, you are not in the comparison.
Thursday 31 December: gifts and New Year
Late December searches shift to “gift”, “open now” and “nearest”. Answer them and you catch part of the crowd you missed in November.
What this means for you: why should preparation end in October?
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- Setup does not work on the same day
- The first-month review lands near 11.11
- If you are weighing a package for the first time
A visibility setup does not sell on day one. Verifying the profile, publishing the page and letting the ad account gather data all take time. Start in November and you spend the sale days still learning. Set up in October and you walk into November with a measured, corrected system.
Setup does not work on the same day
Profile verification, domain settings and conversion tracking are separate steps, each taking a few days. Squeezing them into sale week is like hanging the sign while pulling up the shutter.
The first-month review lands near 11.11
Results are reviewed together at the end of month one, which means early November for an early October start. Which figures to check is covered in the six numbers to check after month one.
If you are weighing a package for the first time
To see what a package includes, the guide to digital marketing packages lays out the first three months.
Which jobs get done in the three weeks of October?
October is the setup month: choose the recipe in week one, build it in week two, test and measure in week three. The only job left for November is adding the campaign message.
- Week 1: you fill in the needs form, Adapte recommends one of three recipes, and delivery starts with payment.
- Week 2: the chosen recipe is set up; a sales page and Google Business Profile, or an ad account and pixel.
- Week 3: conversion tracking is tested, first calls and clicks are read, and gaps are closed.
No measurement, no campaign
Conversion tracking shows whether a click becomes a call, message or form. Without it, you will not know in November which ad kept the till ringing.
How does the 30-day rule tie down your discount price?
The reference price is the lowest price of the previous 30 days, a rule in force since March 2022. Per the Ministry of Trade’s July 2025 reminder, ads must state the previous price, the campaign period and any stock limit. So your discount plan is locked in late October.
A hypothetical calculation
Say you run a shoe shop in Beylikdüzü, Istanbul, selling a boot at TRY 2,000 since 28 October. With 25 percent off on 27 November, the label shows TRY 2,000 crossed out and TRY 1,500 as the new price.
How does visibility work in November’s two big weeks?
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- Announce the offer on your profile
- Split the ad budget by day
- Keep the line covered
Nothing new gets built in November; you use what is in place. The offer goes on the profile, the ad budget is split across days, and the phone is never left unattended. When customers are not walking through the door, the problem is often that nobody heard about the discount.
Announce the offer on your profile
An offer post on your Google Business Profile shows the discount right where customers find you on the map. A title, dates and price are enough.
Split the ad budget by day
Ad spend is not in the package; it is paid separately to Google or Meta. Put most of it on 11.11 and Black Friday week. For the amount, how much your ad budget should be makes the math easier.
Keep the line covered
Visibility brings calls; whoever answers makes the sale. Every missed call in sale week walks to the shop next door.
What needs setting for New Year week in December?
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- Special hours
- A page that meets the gift shopper
- Customers who carry over to January
Two settings matter in December: opening hours and content for gift shoppers. Special hours in Google Business Profile let you enter separate hours for 31 December and 1 January. A shop that shows “open” with its shutters down sends customers home empty-handed and invites a bad review.
Special hours
Per Google’s help page, go to Edit profile, Hours, Special hours. This covers closures of up to 6 days; for 7 days or more, Google suggests temporarily closed.
A page that meets the gift shopper
Answer “do you gift-wrap” and “how late are you open” on the page and profile, and customers decide without calling.
Customers who carry over to January
Keep November and December calls and messages in one list and January’s end-of-season sale has a ready audience.
Which recipe fits this calendar?
All three recipes run over the 3-month period with different loads. The Website Recipe builds a lasting base, Google Ads catches people already searching, Meta Ads shows the offer to people not yet searching. Choose by where the business is stuck today.
| Recipe | Set up in October | Job in November | Best for |
|---|---|---|---|
| Website | Mobile sales page, contact buttons, Business Profile, basic SEO | Being found on the map and in search | Businesses with no site or profile |
| Google Ads | Account setup, keyword research, search campaigns | Catching “discount” and “nearest” searches | Searched-for products, existing site |
| Meta Ads | Pixel, audiences, image and text ads | Showing the offer on Instagram and Facebook | Visual sellers looking for new buyers |
The line-by-line package breakdown is in the online visibility package price.
To walk into November ready: the Get Visible Online campaign offers a 3-month period at TRY 36,000 + VAT, paid upfront at a fixed price. A period that starts in the first week of October ends in the first week of January, so it covers all of November and December.
Quick Summary
- 2026 dates: Wednesday 11 November, Friday 27 November, Thursday 31 December.
- Setup ends in October; in November you only add the campaign message.
- The discount’s reference price is the lowest price of the previous 30 days; for 27 November the window opens on 28 October.
- Ad spend is paid separately to Google or Meta.
- New Year hours are entered separately as special hours on your profile.
- A 3-month period opened in early October covers all of November and December.
Short Glossary
Reference price: The lowest price of the 30 days before a discount, used to calculate the discount rate.
Conversion tracking: A setting used to measure whether a click turns into a call, a message or a sale.
Special hours: A profile field used to show on Google that you are working outside normal hours on days like holidays or New Year.
Next Step
Fill in the needs form today and we will recommend the right recipe. Go to the Get Visible Online campaign page.
Frequently Asked Questions
Source: Google Business Profile Help — How to set special hours
Sık Sorulan Sorular
Each recipe answers a different problem: customers cannot find you (website), find you but do not call (search ads), or have never heard of you (Meta ads). The wrong recipe means entering November through the wrong door.
For 27 November the window opens on 28 October; for 11 November, on 12 October. Raising the price after that and cutting it on sale day is not a discount.
Previous price, discounted price, start and end day, and quantity if stock is limited. The same details go in the profile post and the ad.
Delivery starts with payment and the chosen recipe is set up. Results are reviewed together at the end of the first month, which falls in early November for an early October start.
Setup takes a few days to a few weeks. Starting in the first half of October leaves room to measure and correct before the sale weeks.
The discount rate is calculated against the lowest price of the previous 30 days. So for a 27 November discount, your price needs to stay put from 28 October onwards.
Updated: October 2026